Senior Account Manager / Field Marketing Manager
Resume:
ROSEMARIE A. CINALLI
Northfield, Ohio 44067
*********.*******@*****.***
CAREER SUMMARY
Self-directed professional with significant industry experience in account and project management, customer
relations and marketing. Highly effective communicator that achieves measurable results by motivating high
performance teams that exceed customer expectations. Leveraged hands-on experience, including roles in client
relations, business development and strategic planning.
EXPERTISE
Client Relations Competitive Analysis Project Management
Process Efficiencies Issue Resolution Strategic Market Planning
PROFESSIONAL EXPERIENCE
THE BERRY COMPANY, LLC, Hudson, OH, 1998 to 2014
The Berry Company is a local leads expert organization with 100+ years’ experience connecting buyers and
sellers in local markets through yellow pages and digital advertising.
Senior Account Manager, Telephone Company Relations, 2010-2014
Major responsibilities included fostering relationships and handling the day-to-day account management functions
with 65+ telephone companies, including Frontier Communications, across 200+ markets. Responsible for
ensuring that cross-functional teams provided superior customer service to telephone company partners.
Communicated and liaised with telephone company partners driving satisfaction that resulted in client
retention and superior scores on annual company surveys.
Partnered with senior management and customer constituents to ensure “gap plan” was created and facilitated;
ensured gap issue was properly identified and addressed.
Facilitated critical interface between telephone companies and internal listing team that streamlined function,
eliminated human error and improved customer satisfaction.
Revitalized client relations with small independents by creating a strategic engagement plan that successfully
impacted client satisfaction and widened potential for those markets.
Worked cross-functionally to achieve alignment and efficiencies; bringing innovation to the team and
organization, thus improving client satisfaction and organizational efficiency.
Field Marketing Manager, 2008-2010
Major responsibilities included fostering relationships and handling day-to-day account management function for
two of Berry’s largest clients, Frontier Communications and TDS Telecom, across 200+ markets. Responsible for
partnering with sales to create and implement strategic marketing plans focused on achieving corporate directory
revenue objectives.
Partnered with senior management and customer constituents to ensure contingency plans were created and
facilitated; ensured metrics were tracked and further contingencies were implemented in order to close
revenue gap.
Collaborated with multiple cross-functional teams to introduce new product bundle into a $35 million market
that resulted in client retention as well as new customer acquisitions.
Partnered with senior management and cross-functional teams to reduce market costs for primary telephone
company partner that resulted in cost savings of $400,000 for client.
Rosemarie A. Cinalli, Page Two
Senior Area Marketing Analyst, 2006-2008 / Area Marketing Analyst 1998-2006
(Promoted to Senior Area Marketing Analyst from Area Marketing Analyst in 2006)
Major responsibilities included fostering relationships and handling day-to-day account management functions
with 65+ telephone companies, including Windstream and TDS Telecom, across 150+ markets. Responsible for
creating sales canvass plans, analyzing re-scope opportunities and partnering with Business Development for
contract bid presentations.
Collaborated with sales management and senior client management to revitalize telephone directories for
client resulting in competitive products that increased revenue opportunity in the marketplace.
Created a tactical sales plan template for marketing team members to utilize when preparing canvass plan
materials for Sales that equipped Sales with competitive information and detailed ta ctics when entering the
marketplace.
OTHER RELEVANT EXPERIENCE
TARGET MARKETING SOLUTIONS, Solon, OH
Account Executive
Served as liaison between clients, internal departments and vendors to provide production and direct mail
expertise to clients throughout the business cycle; in addition, created, coordinated and evaluated training
programs.
EDUCATION
Master of Arts, English Literature, John Carroll University, Cleveland, OH
Bachelor of Arts, Public Relations/Communication, Ursuline College, Cleveland, OH
PROFESSIONAL DEVELOPMENT
Aspiring Manager’s Program Certification
Google Ad Certification
Communication and Project Management Course, Berry Online Coursework
Team Leader / Communication’s Secretary, Nordonia Varsity Ice Hockey (volunteer)
TECHNICAL SKILLS
Microsoft Office
Microsoft Outlook
SalesForce.com
Contact this candidate