Marketing Management

Mara Butts

**** ********* ***** ****** *******, GA. 30341

Phone: [404]729-1580 E-Mail: ****.*****@*****.***

KEY SKILLS

Social Media Account Management Media Relations Event Planning AP Style Writing Research Administrative Support Cision

Email Management Microsoft Publisher Media Measurement Reports Content Strategy SEO Salesforce DNN Web CMS Cvent

EDUCATION & LEADERSHIP

05/2009

The University of Georgia, Athens GA.

F.A.C.S., Consumer Journalism

Kent State University, Kent OH.

Master of Arts in Journalism and Mass Communication (Expected)

08/2014

Leadership

• Junior League of Atlanta

• Public Relations Society of America – Georgia Chapter

• Dale Carnegie Leadership Institute Graduate (4.2 CEU credits)

• United Way of Metro Atlanta; VIP program 2010

EXPERIENCE

Womenetics Atlanta, GA.

Integrated Marketing Coordinator 10/2012 –

Present

Selected Contributions:

• Led marketing collaboration strategies with corporate partner Porsche Cars NA to extend sponsorship awareness

• Increased social media metrics by 30 - 50%

• Coordinated event logistics including, run of show/script, guest list, audio/visual, venue accommodations, and vendor support

• Composed and designed marketing materials for print and digital distribution

• Managed all email marketing campaigns

• Led the redesign of Womenetics.com – launching February 10, 2014

The Haystack Group Atlanta,

GA.

Account Coordinator 3/2011 –

1/2012

Selected Contributions:

• Developed a comprehensive blogger database of over a thousand influential contacts

• Researched and recommended digital strategies for Theragenics medical devices

• Developed and executed client social media tutorials

• Produced social media editorial calendars and increased brand metrics by over 75%

• Contributed written content to Children’s Healthcare of Atlanta internal publications

Brunner, Inc. Atlanta, GA.

Public Relations Freelancer 6/2010 –

5/2012

Selected Contributions:

Created an extensive reporting process to analyze media coverage for James Hardie Building Products Inc.

Recommended cause marketing strategies for the in-store and social media promotions of national restaurant chain Atlanta Bread

Created press materials about hybrid automotive systems designed by Eaton Corporation for the United Parcel Service and Coca-Cola Enterprises

Served as a media relations liaison for the winter 2012 Club Cadet campaign

Managed contact with military partners for the Recreational Boating and Fishing Foundation “Take Me Fishing Campaign”

League of Women Voters of Georgia Atlanta, GA.

Volunteer Public Relations Coordinator 5/2009 –

Selected Contributions: 6/2010

• Composed weekly e-newsletter to membership

• Implemented a donor database to better organize and track development efforts

• Created the organization’s blog and initiated use of social media

• Assisted LWVGA in hosting the national League of Women Voters convention

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