Sales Marketing

ROSEMARY E. KENNEDY

( **** Rambling Oaks Way Kissimmee, FL34746 (

********.*********@*****.*** 407-***-****

MARKETING/SALES SPECIALIST

Instinctive, proven and accomplished Sales and Marketing Leader; astute

and enthusiastic; exceptional aptitude for project management, order,

detail, quality and strategic planning; mission-focused, rapidly adapt

and remain on course within new roles, responsibilities, tasks,

technologies/software and environments; incomparable customer engagement

and interpersonal communication proficiency; consummate skills as a

creative, sensible and proactive problem solver; steadfastly exhibit an

incisive ability to outreach, identify and engage clients and prioritize

and balance time-critical projects to ensure smooth and efficient flow of

activities.

( B2B/B2C Marketing Strategies ( Brand Management ( Consultative Sales &

Leasing ( Customer Engagement

( Competitive Analysis ( Customer Relations Management (CRM) ( Niche

Marketing ( Portfolio Management

( Trade/Event Marketing ( Trend Analysis

CHRONICLE OF PROFESSIONAL CAREER

McKinley Properties Ann Arbor, MI 10/13 - 01/14

AVP - Sales/Marketing

Demonstrated superior sales abilities and management talents within

McKinley organization (well recognized real estate investment company

with $1.9B with >7K residential units and 6.2M square feet of commercial

space located in ten states).

. Oversaw expenses, forecasted/ reported occupancy rates, explored and

accomplished significant and advantageous outreach marketing to

employers within the Champaign, IL area and actively attended and

participated in outside sales and trade show events to establish

positive networking opportunities;

. Formulated and implemented successful marketing plan and advertising

campaign for Nantucket Cove and shrewdly monitored and adjusted for

ultimate effectiveness;

. Implementing acquired knowledge and creative talent, facilitated set-

up of eye-catching mini-models for demonstration to prospective

tenants of Nantucket Cove.

Florida Capital Real Estate Group Heathrow, FL 07/08 - 10/13

Marketing Director - Corporate Housing

Conducted extensive outreach marketing in Tampa market for Florida

Capital Estate Group (established in 1996) for multiple multi-location

luxury apartments.

. Meticulously directed apartment sales and renewals at Casa Bella

Luxury Apartments in Tampa, FL, ensuring a consistent 90-96%

occupancy rate; established and promoted 130 fully furnished

corporate apartments in Casa Bella and assisted with property HUD re-

finance;

. Facilitated complete leasing of units in 10 Class-A apartment

communities in Dallas/Houston, TX and Class-A apartment community in

Brandon, FL;

. Provided comprehensive support to company's VP/Asset Manager with

creation of marketing budgets and multi-site SEO website campaigns.

McKinley Properties Ann Arbor, MI 1994 - 2008

Sales & Marketing Director

. Successfully fulfilled multiple sales and marketing leadership roles

as Director, Assistant Director, Regional Marketing Director, and

Assistant Vice President of Sales & Marketing; assisted in

establishing furnished/corporate apartments +12 upscale apartment

communities in Florida, Georgia, Nevada, and Indiana; and assisted

in the creation and implementation of the McKinley Suites program.

TRAINING, LICENSES, AND CERTIFICATIONS

Certified Corporate Housing Professional - CCHP Corporate Housing

Providers

Associates in Arts Barbizon School of Fashion Merchandising Toledo,

Ohio

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