Sales Product Development
Resume:
NEHA SHRIVASTAVA
Contact No : +41-766******
E-mail : ****.****@*****.***
Address : Guggerweg 3, 8057 Zürich
Nationality : Indian
Status : Married
Permit : Valid Permit for Switzerland
Work Experience
Company : PayU India (Ibibo Web Pvt Ltd. – NASPERS GROUP), New Delhi, INDIA
Duration : Aug 2012 – Jul 2013
Position : Senior Executive- Social Media Marketing
Roles and Responsibilities:
Social Media Marketing: Managing the online presence of the company by handling
the Facebook page and Twitter handle to create the brand awareness.
(https://www.facebook.com/payumoney, https://twitter.com/PayUMoney).
Brand Communication/Management: Design of visual modules such as logo, color
scheme, imagery, fonts and typography, concept illustration style, layout and
usability princiles.
PR & Media: Design and realization of individual media such as websites, print
publications, signage, social media platforms, etc. Organizing/participating in events
related to the field of online payments and representation of the organization in
relevant trade media. Preparing webinars/videos for customer education and pre-
sales visits. (http://tinyurl.com/na8h7et)
Online Marketing - Google Adwords/SEM/ SEO/ EDMs and Google Analytics :
Monitoring the overall performance of PPC Ads and designing online campaigns
time to time to boost the conversion rates/leads.
Blogging & Content Marketing: Content writing for websites, Print Ads and
infographics designing, writing blogposts about the brand features and promotions.
Website Design: Writing the entire content, proofreading, layout design and devising
Landing pages placement. Preparing the wire-frame of the website using Balsmiq
(www.payumoney.com) and collaborating the content with UI and UX design.
Company : Itz Cash Card Ltd. – Essel Group, Mumbai, INDIA
Duration : Apr 2011-Aug 2011
Position : Senior Executive-Marketing Co-ordination
Roles and Responsibilities:
Marketing Co-ordination: Managing the Business development operations and
providing end to end support in product development and co-ordination between the
sales team and operations team.
Internal stakeholder management: Close collaboration between technical team and
non-technical teams for end to end product development.
Process Testing: UAT Testing of the final process/product for communication to the
client.
Brand Communication: Finalizing the content to be circulated across the franchisees
for Market communication activities once merchant is live including online
signage,print ads and infographics.
Product Design: Good at handling group projects and working with the colleagues from
all disciplines like sales, operations, customer care and design teams for
enhancement of product features.
Company : Atom technologies, Mumbai, INDIA
Duration : Jan 2010-Apr 2011
Position : Business Analyst (Product development) for Net Banking Vertical
Roles and Responsibilities:
Requirement Gathering: Client requirement gathering and preparing business
requirement specification.
Product Development: Product development for new clients as well as managing the
existing clients for business development and post Live issues.
Co-ordination: Collaborating with the Web development team, Sales and Marketing
teams.
Product Design: Proposing product customization and enhancements in product features
for website updation and layout design.
Educational Qualification
• M.B.A (Marketing)- 75.6% IIPS-DAVV Indore, India
• B.Sc (Bio-informatics) – 66.7% DAVV Indore, India
Skills
• Google Adwords and Analytics
• Blogging, proofreading and content management.
• Use of Social media management tools and website layout designing.
• Strong communication skills and a quick learner.
• Good at handling group projects.
Languages
• English : Fluent (Written and Verbal)
• German : Beginner
• Hindi : Mother Tongue
Interests
• Traveling and making journals.
• Reading novels/current affairs/news and articles.
• Blogging and sketching.
Contact this candidate