Market Research, Social Media, Engineering Management

*Ashwini Rao*

*** ****** ******, ******, ** -**705 * *******.***@****.*** * 1-919-***-****

*EDUCATION *

*Duke University

*Durham, NC

December 2013

*Master of Engineering Management*

GPA: 3.72

*National Institute of Technology Karnataka *Mangalore,

India May 2012

*Bachelor of Technology in Electronics & Communication

Engineering *GPA: 3.90

*PROFESSIONAL EXPERIENCE *

*Market Research Intern, **Cummins Inc. *Nashville,

Tennessee June 2013 - August 2013

Analysed large data sets to find trends in sales of Cummins

filters so as to identify customer needs and new target market segments

Improved advertising effectiveness of product portfolio using

branding and artwork strategy of the visible content on the product

Gathered business requirements, conducted Voice of Customer and

performed subsequent data analysis to identify product attributes of value

to the customer

Developed financial models predicting 45% gross margin increase

to senior leadership using ROI, NPV and P&L statements to identify

feasibility of implementation

*Student Consultant, **IBM

*Durham,NC September 2012 - December 2012

Prepared Sales and Marketing pitch to demonstrate the value of *IBM

Connections*, an IBM social media collaboration tool

Identified strategic needs and values of students at Duke

University using proprietary BVA (Business Value Assessment) process

Conducted primary research to prepare the "Day in the Life of a

Student" template

Evaluated IBM's Social Business model for Higher Education by

performing a competitive analysis with other social media portals used by

students and professionals in the education industry

*Student Consultant, **Rubberbanditz *Durham,NC

October 2012 - December 2012

Led a team of four to identify and capture target markets for

resistance bands in Durham, in association with the Duke MEMP Consulting

Club

Conducted market research, competitive analysis and suggested

target markets to increase consumer awareness for resistance bands and

maximise ROI

*LEADERSHIP & ACTIVITIES*

Communications Chair, MEMP Consulting Club, Duke University

January 2013-December 2013

Led the team to advertise and promote the program within and

outside of Duke University

Organized case preparation workshops for students to understand

various consulting frameworks

Member of Creative Communications Club, MEMP, Duke

University September 2012- December 2013

Ensured effective communication between students, alumni and MEMP

administration using social media, email lists and effective web content

Managed and marketed MEMP events using newsletters, yearbook and

program development initiatives

Girls Representative, Rotaract Club,

NITK

March 2011- May 2012

Initiated ROTUTOR - a volunteering platform to encourage

undergraduate students to tutor more than 500 students of the affiliated

school in Science, Mathematics and English

Convener of Workshops Committee, INCIDENT'12,

NITK

February 2012

Led the team that organized a varied set of workshops for India's

2nd largest cultural festival, INCIDENT with participation of more than

2000 students

*SKILLS *

*Computer skills: *C, HTML, MATLAB, MS Excel, MS PowerPoint, MS Project,

SQL, Statgraphics

*Languages: *English, Hindi, French

Thank You.

Yours sincerely,

Ashwini Rao

Master of Engineering Management'13, Duke University

http://www.linkedin.com/pub/ashwini-rao/18/4b/b39/

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