Management Sales

Kenisha L. Sanders, MBA

*** ******** *****. *********, ** 43004, 216-***-****(c)

**************@*******.***

Experienced leader with over 10+ years' experience in client relationship

and business management. Extensive record of initiative and leadership

resulting in measurable contributions to business development, efficiency,

and strategic objectives. Successful and diverse background in selling

advertising space, market analysis, product knowledge, relationship

management and understanding insurance policies and procedures. Strong

communication and organizational skills, with proven ability to work

collaboratively with multifunctional teams.

KEY COMPENTENCIES

COMPETITIVE MARKET RESEARCH PROCESS ACCOUNT

CROSS-FUNCTIONAL

ANALYSIS & POSITIONING IMPROVEMENT MANAGEMENT

TEAM LEADERSHIP

WORK EXPERIENCE

Internet Marketing Account Manager- RevLocal, Columbus, Ohio (04/13-

present)

RevLocal helps local business increase sales and traffic flow by elevating

their online local search placement. The goal is to increase the number of

customers by getting businesses listings found. As an account manager,

responsibilities include providing real value by delivering results through

a custom marketing strategy for each business. Areas of expertise include

crafting targeted public relations campaigns for consumer healthcare

accounts through brand positioning, internal/external communications,

crisis management and executive communications.

. Develop, implement and execute marketing strategy based on knowledge

of client objectives

. Build and maintain a collaborative business relationship with the

Business Development Managers

. Supports business to business marketing communications

. Effectively communicate through difficult situations by implementing

external and internal mergers, acquisition and brand communications;

ongoing internal and external crisis communications planning; employee

and customer communications and media campaigns.

. Develop collaborative working relationships with specialists and the

executive teams- Responsibilities include digital advertising budget

planning and management, development of media relations messaging,

counsel and growth opportunities.

. Discover and effectively communicate upsell opportunities for products

and programs

. Manage and maintain the internal and external communications for multi-

business units.

. Pursue self-education to stay current on best practice for local

search, paid search and social media marketing

. Maintain a balanced work schedule for client interactions and self-

education purposes

. Create and manage Social Media-blogs, Facebook, Twitter, Ads

. Create marketing material and communications for clients

. Analyze and track patterns from Google Analytics and Paid Search

. Provide feedback, recommendations and strategies to Senior Management

regularly

Communications Consultant- Lily Lasha, L.L.C., Columbus, Ohio (04/10-

present)

A self-owned freelance image and branding consultant company focusing event

styling, event planning and execution.

. Create and execute creative brand marketing strategies for non-profit

clients

. Effectively communicate to targeted markets and assist clients in

exceeding marketing goals

. Provide online and offline creative talent through copywriting and

promotional strategy

. Manage special event planning and execute events

. Research competition, target market research, branding and positioning

Medicare Claims Analyst- Aetna, Columbus, Ohio (06/10-03/2013)

. Analyze, approve and research claim history

. Proof claim submission to determine appropriate guidelines, coding and

provider selection

. Facilitate training when considered topic matter expert

. Utilize all applicable system functions available ensuring accuracy

. Coordinate responses for routine inquiries and written correspondences

related to claim issues

Medicare Research Specialist-Palmetto GBA, Columbus, Ohio, temporary (12/08-

12/09)

. Analyzed all lines of appeals and reconsiderations by reviewing

corporate medical policies, contract provisions

. Researched claim history for deferrals, rejects, denials, and benefit

issues

. Prepared communication to members and providers acknowledging receipt

of the request and final determination

. Assembled documentation for proper content and ordered additional

information as needed, forwarded to nurse review

. Exceeded daily quotas by 50% with accuracy

Team Lead Medicare Operations-Member Health, LLC. Solon, Ohio (2/06-08/08)

. Provided direct supervision for assigned staff of 5-15 employees and

coordinated daily operations

. Monitored calls for quality assurance; reviewed phone reports with

Senior Management and provide feedback

. Supervised staff and conducted team meetings to discuss job

expectations and performance evaluations

. Met with Senior Management to assure staff worked in compliance with

Medicare

. Traveled to other call centers to participate in staff meetings,

create guidance material for training sessions

. Reviewed and certified timesheets for temporary employees

. Handled incoming calls from pharmacists and physicians regarding

Medicare

. Provided training for new staff members

. Excelled and exceeded quality and accuracy goals at 98%

Marketing/Advertising Intern-Myley, Cleveland, Ohio (3/05-11/05)

. Provided general services, information and resources to fashion models

. Updated and maintained mailing lists for media and colleagues

. Researched information on vendors, statistical information, sales

forecast, fashion trends and target markets

. Helped with the implementation of press releases for media

La Weight Loss, Inc. Sales Counselor, Mentor, Ohio(5/05-10/05)

. Supported overall operations of the weight loss center

. Sold vitamins and supplements

. Exceeded performance goals and quotas by 50%

. Created tailored weight loss plans to assist clients with their goals

. Replenished supplies for sale display and purchase

EDUCATION

Earned MBA (Executive Management-Ashland University) while working full-

time

Ashland University, Columbus, Ohio, Master of Business Administration-

Executive Management (12/09)

. Studies include corporate finance, managerial accounting, managerial

economics, strategic marketing, communications, international

business, organizational behavior/development and project management.

Ohio University, Athens, Ohio, Bachelor of Specialized Studies-Advertising,

Merchandising, Management

VOLUNTEER EXPERIENCE

. Good Works-donated clothes cooked and served food to the homeless in

Athens County

. Franklin County Animal Shelter- Celebrity Chef, A date to remember

. YWCA-Activities Volunteer

PROFESSIONAL AFFILIATIONS/ADDITIONAL SKILLS

. SRO Theatre Company-Volunteer Board member : Advertising Sales

. Columbus Young Professionals - General member and volunteer

. National Black MBA Association- Marketing Chair and volunteer for

community services

. Naturally Curly dot com- Beauty Video Blogger- edit, produce and

review products

. Freelance Makeup Artist- Specializing in weddings, photo shoots and

events

AWARDS/CERTIFICATES

Certified Substitute Teacher, State Semi-Finalist Miss Ohio Pageants,

Dean's List, Six Sigma Yellow Belt Certified

SKILLS

MS Word, SEO, Google Analytics, AdWords, PPC, Power-Point, Outlook, Excel,

Lotus, Quark Express, Photo Shop

Contact this candidate