Marketing Sales

Joe Wall

Strategic Planning / Digital Marketing / eCommerce

**** ***** ******** *****, *****, FL 33132

****@******.*** - 860-***-****

Entrepreneurial - Senior Level Marketing Executive

Experienced business architect of innovative and effective digital marketing strategies, executed on multi- channel

sales campaigns integrating online business and technology solutions. Successfully created Traditional Advertising,

Digital Marketing and eCommerce acquisition/sales programs focused on enterprise business results.

Accomplished major initiatives that included strategic marketing, tactical planning, project management, team

building and collaborating effectively with stakeholders & vendors for domestic and international clients.

QUALIFICATIONS

• Entrepreneurial - Senior Business Executive with firsthand knowledge launching new online businesses,

managing consulting firms, and implementing corporate digital communications programs.

• Strategic vision and architecture driving digital implementation, marketing and business growth across enterprises

• Specialization with planning and executing digital initiatives across consumer touch points including: brand

websites, search analytics, paid search (SEM), organic search (SEO), DRTV, email marketing, social media

marketing (Facebook, Twitter, YouTube), online advertising, video, mobile marketing, digital POS, direct marketing,

kiosks and emerging opportunities.

• Expert delivering interactive online content, marketing and technology to provide omni-channel user experiences

combined with Business Intelligence.

• Experienced with traditional advertising, digital/online marketing, campaign development and management,

designed for consumer acquisition, retention and sales.

• Mentor for marketing teams to function as internal consultants for brand standards while providing strategic

direction to external agency partners.

• Knowledgeable Business analyst and project manager developing multi-channel sales outlets (B2B, B2C),

integrating business and legacy systems for CRM as well as Data Warehouse, Supply Chain and Call Centers.

WORK EXPERIENCE

Vice President, Marketing

HOVEROUND, Inc - Sarasota, FL - 2013 to 2014

Responsible for developing and managing TV, print and digital media plans / programs, working closely with

internal key stakeholders to support projects and ensure the delivery of cross-departmental projects. Developed

corporate roadmap and online execution focused on developing new digital platform and foundation. Leveraged in-

house marketing team specialized in build-out of commerce platform and managing digital marketing, lead

acquisition and sales programs.

• Served as lead digital strategist and managed corporate alignment with operations teams.

• Architected new eCommerce web platform.

• Worked closely with external agencies for TV / digital / online marketing, campaign development and analysis

for consumer acquisition, retention and sales.

• Positioned the marketing team to function as the internal consultants for brand and product marketing,

providing strategic direction to business units.

Director, Digital Marketing / eCommerce

MEDCO HEALTH SOLUTIONS (Liberty Medical) - Port Saint Lucie, FL - 2009 to 2013

Developed digital marketing strategy, planning and online execution focused on eCommerce development for

Liberty Medical, formally Medco Health Solutions. Created in-house digital agency, specialized in build-out of

commerce platform and managing digital marketing & lead acquisition programs. www.libertymedical.com

• Authored strategic plan, served as lead digital strategist and directing strategic alignment across enterprise

• Architected new eCommerce web platform / infrastructure and established a new eCommerce sales channel,

developing & managing multiple websites for Liberty Medical, Healthcare Professional, Liberty Online Store

and Commercial Insurance Payers.

• Managed business relationships with external agencies for digital/online marketing, campaign development

and analysis, consumer acquisition and retention.

• Introduced new iBroadcast Channel for Diabetes content, products and education

• Produced award winning, interactive diabetes education program distributed across omni platforms.

diabeteseducation.com

• Managed strategic marketing plans with business owners to increase revenue.

• Executed digital initiatives including: brand websites, search marketing (paid search (SEM) and organic

search (SEO), email marketing, social media (Facebook, Twitter), online advertising, mobile marketing.

Digital Consulting / Contract Assignments

JJWALL & ASSOCIATES - Miami FL - 2008 to Present

Digital / eCommerce consulting engagements for online marketing, web development and technology for Retail,

Healthcare and Casino/Hotel Clients.

• Strategic & Tactical consulting with Resorts, Casinos, Retail, Healthcare and Insurance business.

• Inaugurating iPhone marketing applications for the gaming and hospitality industry.

• Project Managed site architecture, user interfaces and marketing programs for multiple casino properties.

• Executive Director/Producer for multimedia productions and staging events throughout U.S.

• Promotion and Event Management for Corporate meetings and events

Director of eCommerce

MGM GRAND at FOXWOODS, FOXWOODS RESORT CASINO, Mashantucket, CT - 2006 to 2008

Strategic planning, online digital marketing and project management focused on eCommerce development for

Foxwoods Resort Casino and MGM at Foxwoods hotel properties. Member of executive management team,

responsible for construction phases and grand opening of MGM Grand at Foxwoods.

• Established eCommerce department, developing & managing multiple websites for MGM and Foxwoods

properties, focused on building online revenue, customer acquisition and brand awareness.

• Managed digital marketing programs for MGM and Foxwoods with online advertising, direct response

promotions, social engagement and personalized microsites that resulted in growing online sales and

increasing non-gaming revenue by integrating digital platform with business intelligence.

• Project managed new eCommerce web platform and infrastructure that included content management

systems, web data marts, analytics packages, business intelligence and backend integration/infrastructure.

• Architected business interface with data warehouse to drive all digital communications applications (i.e.

web, eMail, digital signage, in-room hotel, call center, search programs)

Principal

VRROOMEDIA INTERACTIVE - Hartford, CT - 2005 to 2006

Founded online interactive video streaming agency and content provider. Integrated viewer behavior with business

analysis. Vrroom delivered video on demand, interactive media, online training and was sold in 18 months.

• Developed business plan for venture capital startup

• Created online advertising programs implementing SEO, SEM, pay per click and display advertising.

• Project managed work effort across vendors to achieve business objectives

• Produced interactive online video broadcasts for corporate clients such as CIGNA, Aetna and MetLife

Senior Vice President of Operations

ASSOCIATION RESOURCES, Inc - West Hartford, CT - 2002 to 2005

Executive leadership and operations management for Association Resources, consulting firm, managing 25

national and international, professional associations and medical societies.

• Managed 50 person office operation including Financial, Administrative, Information Technology, Meeting &

Event Planning and communications/marketing departments.

• Developed in-house advertising group, created online advertising, initiated affiliate marketing programs

• Implement enterprise platform (financial, CRM and web platform) integrating office and client business

requirements

• Introduced video streaming, distance learning programs and CME/Certification applications

• Managed office in Zurich, Switzerland that served an international medical community

• Managed corporate event planning group, producing national conferences, trade shows, educational

seminars and e-learning programs

Director, eCommerce

COMPETITIVE COMPUTING - Burlington, VT - 1996 to 2002

Directed new business unit designed exclusively for developing eCommerce solutions for Direct Marketing and

Retail business segments

• Business analysis and technology consulting with clients developing multi-channel sales, and project

managing integration of business and legacy systems for eCommerce, CRM, Supply Chain and Call Center.

• Project management for award winning web projects: Orvis.com, Bose Corporation, Vermont Country Store,

Crane Paper, Burton Snowboard, and Hershey

• Business integration and project management for Back Office systems and applications, software, products

and services for web initiatives, network infrastructure, server/datacenter environments.

President

AV DESIGN, MULTIMEDIA PRODUCTION - Hartford, CT - 1980 to 1996

National multimedia communications, meetings & events and video production company.

• Chief Executive Officer of national multimedia communication and production company

• Extensive experience managing, marketing and developing multimedia events throughout U.S. and Europe

including: Travelers Insurance, Aetna, CIGNA, United Technologies, Pirelli Tire, Armstrong Tire Company,

Sears, Otis Elevator

ADDITIONAL INFORMATION

Areas of expertise include:

• Strategic Planning • Digital Marketing • Business Systems Integration • eCommerce • DRTV

• Mobile / Apps Implementations • Search (SEO & SEM) • Web Analytics and Reporting

• Website Architecture and Development • Call Center Operations • Video iBroadcast Production

• Project Management • Digital Signage • Social Media • Direct Mail

EDUCATION

College of the Holy Cross - Worcester, MA

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