MBA, MMR degrees, experience as marketing research analyst/coordinat

Daniel G. Bayha

S. Park Street

Meade, KS *****

Phone: 620-***-****

E-Mail: ********@*****.***

PROFESSIONAL SUMMARY

Marketing researcher with five years experience in research analysis, design and application combined with graduate study in business and marketing research. Proven ability as marketing research coordinator working with brand managers and product designers to identify information needs, develop research objectives and manage projects utilizing secondary information and primary research to create market and customer insights. Enjoy working as team player to identify and produce the information needed to understand a company’s markets and customers. Specific expertise in the following:

• Primary research project development and management from objective development to report production and distribution

• Integration of new research methodologies into the organization to improve information flow and bring primary research projects in-house

• Identification and collection of secondary market information for analysis and reporting

• Development and administration of on-line and web site surveys

• Utilization of on-line information searches

• Contact with research suppliers and information providers for evaluation and project development

• Participation in evaluation of information needs of brand management, product design and other functions

WORK EXPERIENCE

Marketing Research Coordination

Development and integration of the marketing research function into the operations of the company by utilizing new project development techniques and on-line research methodologies.

Development and application of information obtained from on-line surveys, web site surveys and customer contact surveys to produce customer insights.

Identification and development of new information sources and research suppliers to provide more rigorous methodological application and lower research cost on projects by as much 30%.

Monitoring information sources such as research syndicators and manufacturer’s association to identify information availability and potential utilization.

Organization and administering marketing research demonstrations for 15 marketing and product design personnel to familiarize them with research procedures and applications.

Working with brand managers and product designers to identify information needs and implement programs to bring the research projects needed to obtain that information in-house when possible.

Member of ‘Functional New Product Development Team’ that proposed improvements in product development process.

Marketing Research Analysis

Analysis and reporting of studies conducted by the Custom Research/ Diary Panel Department for the Coca-Cola headquarters in Atlanta, GA. that investigates such issues as brand switching, packaging trends and customer shopping activities.

Examination of the marketing issues of Coca-Cola corporate management and local bottlers utilizing diary panel data, syndicated research and custom research projects for such issues as recycling.

Collected, analyzed and interpreted primary and secondary data for the Marketplace Intelligence Department of the Market Services Division of the Farm Credit Bank of Wichita to examine such issues as market share analysis and performance of member bank’s public relations program.

Utilized SPSSG, SPSSX and other techniques for data analysis and graphical presentations and created Excel data bases for small project analysis and reporting.

Received Market Division Merit Award from Ninth Farm Credit District for locating alternative, cheaper marketing information sources for departmental usage.

POSITIONS

Marketing Research Coordinator/Analyst, Marketing Dept., Cardinal Brands, Inc. Saint Louis, MO (Sept. 2001 to May 2004)

Farm Management, Bayha Farms. Fowler, KS (July 1988 to Sept. 2001)

Marketing Research Analyst, Custom Research/Diary Panel Dept., Coca-Cola USA. Atlanta, GA (June 1987 to June 1988)

Marketing Research Analyst, Marketplace Intelligence Dept., Farm Credit Bank of Wichita, Ninth Farm Credit District. Wichita, KS (Sept. 1984 to Mar. 1986)

EDUCATION

Master of Marketing Research: University of Georgia, Schrader Research and Rating Service Fellowship.

Graduated 12/1987.

Master of Business Administration: Texas Tech University. Graduated 9/1984.

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