Sales Marketing

PROFILE

Seeking a Sales & Marketing position with opportunities for growth and advancement that will benefit from my

extensive experience in multi-unit management operation roles enhanced by corporate positions with BP Oil, Valero

Energy and key vendor status with Chevron in new business development projects. Proven history and success

increasing profitability, improving performance through Loyalty Rewards, events management and public relations.

Strong exposures in Executive Recruiting.

KEY MANAGEMENT AREAS

Managing Large Scale Multiple Projects Industry Trend Projections Departmental Liaison

Concept to Execution Supervision B2B Relationship Building Coaching/Mentoring

Client Relationship Management Maximizing Profitability Loyalty Development

PROFESSIONAL ATTRIBUTES

Served a large user base and smaller organizations in various sales & marketing capacities, supporting a wide variety of

activities and departments; ability to communicate across multiple business areas

Capable of rapidly assimilating new technologies and concepts to meet the demands of applications development

Comprehensive experience in marketing architecture has been developed by operating in complex environments with a

large number of simultaneous projects. Possess considerable depth in defining design processes that promote

efficiency and produce results

Ambitious, responsible, detailed; productive in collaborative and independent environments

Maintains current knowledge of best practices, and threats; capable of assessing appropriate responses from that

information. Thorough working knowledge of international markets especially the Caribbean and Latin America

Strong trouble-shooting skills, leadership qualities, and solid presentation and communication abilities

Demonstrates professional reliability, highly self-motivated with the ability to assume increased levels of responsibility,

anticipates and meets needs to achieve outstanding results

EXPERTISE &

PROFICIENCIES

Sales/Closing Cold calling Convenience Store Category Development Multi-Level Supplier Negotiations

Advanced Written & Oral Communication Skills International Experience - Caribbean/LA Campaign Event Management

Loyalty Rewards Program Delivery Field& Regional Management Consumer Research

Traffic Building Campaigns Executive Recruiting Training & Presentations Retail Merchandising

EXPERIENCE

Apr 2012 - Mar 2014 Executive Director, Regional Communications Ltd, St. Lucia, Caribbean

Assumed a lead start-up role to design and build the first cell phone assembly facility in the Caribbean. Responsible for all

hiring and technician training, product development, sales and marketing, financial management, and inter-governmental

relations including certifications and licenses.

Accomplishments

Prime Minister’s Award for Innovation

$500,000 grant from Inter-American Development Bank

2008 - 2012 Vice President, Talent Acquisition, Energy Sector, Haskel Thompson & Associates (HTA),

Executive Recruiters, Fort Myers, FL

Responsible for full-cycle recruiting including sourcing, identifying, matching, qualifying, referencing, background

checking, screening, interviewing, summarizing, presenting, negotiating, testing, placement, transitioning, and guarantee.

Accomplishments

Achieved 11 placements within1 year at National Executive Personnel prior to acquisition

Contributed to new brand-launching marketing initiatives (National Executive Personnel to HTA)

2007 - 2008 Vice President, Sales & Marketing, Its Loyalty LLC, Loyalty Program Development, Stamford, CT

Coordinated marketing and client program development and managed all Retail Petroleum and Convenience Store Client

sales in the US and Canada. Responsible for profit and loss.

Accomplishments

Identified 27 new customer prospects

Streamlined Loyalty rewards offering

Initiated testing and measurement platforms

2004 - 2007 Vice President, Sales & Marketing, DCR Strategies Inc. (Truca$h), Loyalty Program Development,

Boca Raton, FL/Toronto, Canada

Coordinated marketing and client program development and managed all Retail Petroleum and Convenience Store Client

sales in the US and Canada. Responsible for profit and loss.

Accomplishments

Expanded Petroleum Client base 3 fold within 6 months

Decreased unproductive development expenditures by 53%

Assisted in securing $12M in major outside investor financing

Expanded Corporate focus by 2 new verticals

Streamlined sales cycle from 93 to 79 days

Closed 2 non-profitable divisions

1995 - 2004 President, Octane Marketing, Inc., Fort Myers, FL (Owner/Operator)

Independent Energy Sector Loyalty Rewards and Sales Promotion Company

PERFORMANCE LIST

Achieved annual agency sales exceeding $7 Million.

Developed sales promotion campaigns for 20 suppliers to industry (eg: Coca-Cola, Burger King & Eveready)

Launched the 2 largest book-based continuity promotions in oil company history

Introduced and executed the first revenue-generating C-Store /Gasoline campaigns in Latin America.

Launched Universal’s “Islands of Adventure” Orlando theme park promotion in 26 countries with Coca-

Cola & ChevronTexaco

Appointed ‘Promotion Agency of Record’ for 2 oil companies

Coca-Cola C-Store Merchandising Liaison (Latin America/Caribbean)

EDUCATION

Queen’s University, Kingston, Ontario, Canada

Master of Public Administration degree, Master of Arts degree, Bachelor of Arts degree (Honors)

PROFESSIONAL ASSOCIATIONS/ACCREDITATIONS

Certified Personnel Consultant (CPC)

American Management Association (AMA)

15 Specialist Diplomas (3M, Ford Marketing Institute, Xerox)

MBA/Business School Lecturer (2 Universities/Colleges)

United Nations Seminar/Workshop Presenter

North American Convenience Store (NACS) Workshop Presenter

ACTIVITIES/COMMUNITY

Volunteer, Cancer Association

Volunteer, Rotary School Adoption Program

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