Sales Manager
Resume:
Tony Bagdy
Director of Digital Strategy at Feeding America
******@*******.***
Summary
Tony Bagdy has over sixteen years of e-business strategy, marketing, brand development, and business
development experience within the agency, media, public relations, and non-profit industries.
Tony is Director of Digital Strategy at Feeding America, the nation's 4th largest charity which supplies food to
more than 37 million Americans each year through a nationwide network of food banks.
Bagdy drives digital consumer insights, directs the social media practice, and is responsible for
FeedingAmerica.org and other organization/partnership web sites.
Experience
Director of Digital Strategy at Feeding America
June 2010 - Present (3 years 11 months)
Developed digital consumer insights that drove the launch of a five-city, $50k pilot program resulting in
nearly $700k in food benefits for hungry clients; the program was expanded to 20 cities.
Lead all aspects of social media practice including measurement and goal setting, listening, content strategy
and planning, paid media, influencer outreach, campaign development, policy, and technology platforms
evaluation. Encouraged and participated in developing the brand messaging platform to leverage in social
media and other digital channels. Grew Facebook and Twitter fan base from 30k to 650k+ and social reach
from under 1M to 56M annually which was found to be a key driver in supporting growth of aided brand
awareness from 32% to 40%.
Developed social media strategy for recurring national campaigns including those with Lions Gate (Hunger
Games movie franchise), Bank of America (Give a Meal) and Hunger Action Month. Gained 100%
participation from the Feeding America network of over 200 food banks to support Hunger Action Month
messaging through gamefication strategy.
Drafted the strategy, guided UX design, and led the cross-functional effort to launch a new
FeedingAmerica.org. As part of the redesign and ongoing effort, increased SEO revenue from $200k to $1M
annually over three years.
Account Director at Performics
April 2007 - January 2010 (2 years 10 months)
Led SEM, SEO, affiliate marketing, social media, and conversion optimization programs managing
$35MM-$45MM combined annual budgets, for Chrysler, FTD, Walgreens, Adidas, Johnson & Johnson,
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Neiman Marcus, Redcats, Coastal Contacts, and others.
Selected for Publicis multi-agency pitch teams to co-present alongside agency family CEO’s for enterprise
business including those for The Home Depot, Liberty Mutual and others.
Key Win – became known as “the fixer” by saving six accounts that subsequently generated several million
dollars in revenue.
2 recommendations available upon request
Product Manager, Entertainment at Tribune Company
March 2006 - April 2007 (1 year 2 months)
Established the strategy for going national and re-branding Chicago’s Metromix entertainment website and
led a cross-functional team of 75+ to re-fresh the brand and create the user experience which won Tribune
Interactive’s annual performance award.
Key Win - Developed and presented a Metromix product variant to Gannett senior management paving the
way for partnership valued at $9MM annually.
1 recommendation available upon request
Strategist at White Horse
September 2004 - March 2006 (1 year 7 months)
Opened the Chicago office and managed operations for this nationally recognized Top 100 interactive
agency. Guided digital strategy and UX design in context of re-branding efforts for Diners Club
US/MasterCard, and Millennium Park and provided competitive intelligence research to Wells Fargo Bank.
Key Win - Grew revenue 1500% by growing business with existing clients and through new business
development.
Director, Marketing and Business Development at DigitalWork
January 2000 - August 2004 (4 years 8 months)
Held roles of increasing responsibility in account management, marketing, business development, and sales
for this online services company ranked as a leader in value to partners serving small businesses.
Led team that grew revenue 65% to $2M through management of agency sales force, directed all marketing
activity increasing acquisition by 300%, negotiated contract renewals with America Express, Office Depot,
and managed relationships with U.S. Bank and Wells Fargo Bank.
Key Win – achieved profitability as a member of the executive team.
1 recommendation available upon request
Vice President at BurrellesLuce
April 1997 - January 2000 (2 years 10 months)
Held roles of increasing responsibility in project management, product management, and sales building a
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software business within a traditional off-line business that offers the world’s most comprehensive media
monitoring coverage for the public relations industry.
Managed the product lifecycle of Burrelle's Information Office (BIO 98) software and launched the business
as a sub-brand; a multi-million dollar project that was the first of its kind to simplify the collection, analysis,
and delivery of monitoring data and press clippings in an enterprise for PR professionals. Hired, trained, and
managed cross functional product team reporting to the Executive Vice President.
Key Wins - Top software sales person; negotiated/closed sales with Philip Morris, Chrysler, Intuit, and
others.
1 recommendation available upon request
Volunteer Experience
Volunteer at Lakeview Pantry
February 2013 - Present (1 year 3 months)
Volunteer at Greater Chicago Food Depository
February 2014 - Present (3 months)
Tutor at Washington Literacy Council
February 1990 - June 1991 (1 year 5 months)
Intern at Office of Senator Joseph R. Biden Jr. (DE)
February 1986 - August 1986 (7 months)
Languages
German (Elementary proficiency)
French (Elementary proficiency)
Certifications
Google Analytics Platform Principles
Google March 2014 to September 2015
Security Awareness Training
SANS Institute June 2013
Communication and Leadership Training
Development Dimensions International July 2013
Managing Information Technology Products
George Washington University March 1997
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Skills & Expertise
SEO
User Experience
Product Development
Online Marketing
Digital Strategy
Affiliate Marketing
Social Media
Web Analytics
Google Adwords
Digital Marketing
Social Media Marketing
Online Advertising
PPC
Analytics
E-commerce
Integrated Marketing
Social Networking
Marketing Strategy
Team Leadership
Strategic Planning
SEM
Non-profits
Cross-functional Team Leadership
Software Project Management
Public Relations
Website Development
Nonprofits
Interactive Marketing
Marketing
Web Marketing
Email Marketing
Leadership
Digital Media
Business Strategy
Strategy
Education
Dickinson College
B.A., International Studies
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Honors and Awards
-Marketing Next Award (Performics, 2009)
- Standard of Excellence Web Award - Diners Club U.S. Web Site (2005)
- Standard of Excellence Web Award - City of Chicago, Millennium Park Web Site (2005)
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Tony Bagdy
Director of Digital Strategy at Feeding America
******@*******.***
5 people have recommended Tony
"Tony's background in business strategy, product development, user experience, integrated marketing and
account leadership positions him for success in an agency setting or within a client organization. At
Performics, he demonstrated his skills at assessing, understanding and responding to business needs, while
motivating internal teams to provide exceptional client service through creative problem-solving and sheer
diligence. What impressed me most is his approach to proactive client service--he anticipates both
opportunities and challenges, and leads clients to smart solutions by developing marketing strategies and
action plans that meet (and often exceed) expectations. He's got the smarts and a strong work ethic that would
be an asset to any organization--I highly recommend him."
Julia Cardis, Senior Manager, Conversion Optimization, Performics, worked with Tony at Performics
"Tony is an exceptional client leader with the unique ability to dive in and truly understand the operational
requirements to exceed our clients' increasing needs. Throughout the past year at Performics, Tony has
developed a keen understanding of the search marketing space while consistently striving to motivate the
account team and grow the business. Tony has impressed me with his ability to learn and adapt in a dynamic
and challenging industry while demonstrating great business acumen."
David Douglass, Director, Search Marketing Services, DoubleClick Performics, managed Tony indirectly
at DoubleClick Performics
"When we worked together at Tribune Interactive, Tony often consulted with me to understand consumer
behavior for the Metromix Chicago website. He frequently leveraged the data and insights I provided to
address conflicting priorities as he guided the user experience and product development of the new Metromix
National website. Tony was a pleasure to work with and collaboratively engaged me and my team by
championing SEO best practices in the organization and used focus group results to ensure that we kept the
correct brand voice and content balance."
Tom Cattapan, Sr. Manager Research & Analytics, Tribune Interactive, worked with Tony at Tribune
Interactive
"Throughout his tenure at DigitalWork, Tony was extremely effective in his marketing and sales duties for
the company. He was a pleasure to work with, and I hope to work with him again on future projects."
Paul Strauss, CEO/President, DigitalWork, managed Tony indirectly at DigitalWork
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"Tony Bagdy is a get-it-done guy. As a key member of the Burrelles Information Office (BIO) team, Tony
brought a pragmatic and high-touch approach to working with the sales team to capture and implement
requirements that created success in the marketplace. His expertise at learning marketplace needs and
translating that into an on-target product was vital to the success of BIO."
Steve Shannon, Regional Sales Manager, BurrellesLuce, worked with Tony at Burrelles
Contact Tony on LinkedIn
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