Manager Account Executive

*** ** *** ******

#***

Fort Lauderdale, FL *****

202-***-**** acdgiq@r.postjobfree.com

MICHAEL FOUNTAIN

Career Summary

I am a curious, forward thinking advertising professional with 18 years experience across several disciplines – digital strategy, social media

strategy, experience planning, brand development, direct marketing – within an advertising agency environment. With my background, I’ve

been fortunate to develop a deep, strategic understanding of how these disciplines work individually, and together, in pursuit of a given

marketing objective.

Experience

Director, Digital Strategy & Analytics (2012-present)

Zimmerman Advertising in Fort Lauderdale, FL

• First strategist hire for digital division, responsibilities include:

strategy development for White Castle, Party City, Extended Stay America

and more, oversight over UX development, identifying trends and insights, review of digital analytics, writing POVs for internal/external

audiences, mentoring of junior staff, writing of traditional and digital creative briefs, development of digital insights for new business

pitches and briefing of creative/technical staff at the onset of new client projects

• I also work with the agency HR department to provide training to new staff on digital trends, publish internal/external publications

(including a Tumblr dedicated to our insights/IP) and lead any internal digital projects (e.g. designing a new blog, etc.)

Experience Planner/Digital Strategist (2005-12)

JWT INSIDE in Washington, DC

• Led employer brand development efforts for Transamerica, Department of Veterans Affairs and Jiffy Lube; including managing focus

groups, sourcing secondary research and authoring presentations, creative briefs

• Authored social media POV and strategic plan for The Home Depot, General Motors & Capital One (campus)

• Developed information architectures and wireframes for clients including, U.S. Dept. of State, Dept. of Ed., Comcast and CSC

Management Supervisor (2003-5)

Tocquigny Advertising in Austin, TX

• Managed account team dedicated to day-to-day management of Dell vertical market websites

• Supported agency research manager; assisting with focus groups, identifying secondary research, trend watching

• Led a variety of initiatives, from ideation to deployment, for clients such as, EMC, Seagate and Constellation New Energy

Account Supervisor (2000-3)

Carton Donofrio Partners in Baltimore, MD

• Hired to lead new interactive department in the development of account service processes aimed at improving the agency’s ability to

service client interactive needs

• Conducted heuristic reviews, and led interactive development for clients such as: University of Michigan (LSA), Johns Hopkins

University, Christiana Care Health System and American Institute of Architects

Internet Site Manager (1999-2000)

First USA in Wilmington, DE

• Managed development of business requirements and concept documentation for a new added value, customer-facing website, Just In Time;

Led project team from information architecture to user interface development

Sr. Account Executive (1997-9)

Doner in Baltimore, MD

• Supported campaign for Teligent, with focus on print campaign, co-branded radio campaign with Fast Company magazine; co-authored

market media plans; led competitive reviews; other clients: ADT, Johns Hopkins Hospital, Sylvan Learning System

Account Executive (1996-7)

Doner in Baltimore, MD

• Assisted account team on Prudential Healthcare managing daily print insertions, direct mail reporting and budget maintenance

Education

Wesley College, B.A. in Communications, 3.48 GPA

References

Available upon request

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