Manager Account Executive

*** ** *** ******

#***

Fort Lauderdale, FL *****

202-***-**** *************@*****.***

MICHAEL FOUNTAIN

Career Summary

I am a curious, forward thinking advertising professional with 18 years experience across several disciplines – digital strategy, social media

strategy, experience planning, brand development, direct marketing – within an advertising agency environment. With my background, I’ve

been fortunate to develop a deep, strategic understanding of how these disciplines work individually, and together, in pursuit of a given

marketing objective.

Experience

Director, Digital Strategy & Analytics (2012-present)

Zimmerman Advertising in Fort Lauderdale, FL

• First strategist hire for digital division, responsibilities include:

strategy development for White Castle, Party City, Extended Stay America

and more, oversight over UX development, identifying trends and insights, review of digital analytics, writing POVs for internal/external

audiences, mentoring of junior staff, writing of traditional and digital creative briefs, development of digital insights for new business

pitches and briefing of creative/technical staff at the onset of new client projects

• I also work with the agency HR department to provide training to new staff on digital trends, publish internal/external publications

(including a Tumblr dedicated to our insights/IP) and lead any internal digital projects (e.g. designing a new blog, etc.)

Experience Planner/Digital Strategist (2005-12)

JWT INSIDE in Washington, DC

• Led employer brand development efforts for Transamerica, Department of Veterans Affairs and Jiffy Lube; including managing focus

groups, sourcing secondary research and authoring presentations, creative briefs

• Authored social media POV and strategic plan for The Home Depot, General Motors & Capital One (campus)

• Developed information architectures and wireframes for clients including, U.S. Dept. of State, Dept. of Ed., Comcast and CSC

Management Supervisor (2003-5)

Tocquigny Advertising in Austin, TX

• Managed account team dedicated to day-to-day management of Dell vertical market websites

• Supported agency research manager; assisting with focus groups, identifying secondary research, trend watching

• Led a variety of initiatives, from ideation to deployment, for clients such as, EMC, Seagate and Constellation New Energy

Account Supervisor (2000-3)

Carton Donofrio Partners in Baltimore, MD

• Hired to lead new interactive department in the development of account service processes aimed at improving the agency’s ability to

service client interactive needs

• Conducted heuristic reviews, and led interactive development for clients such as: University of Michigan (LSA), Johns Hopkins

University, Christiana Care Health System and American Institute of Architects

Internet Site Manager (1999-2000)

First USA in Wilmington, DE

• Managed development of business requirements and concept documentation for a new added value, customer-facing website, Just In Time;

Led project team from information architecture to user interface development

Sr. Account Executive (1997-9)

Doner in Baltimore, MD

• Supported campaign for Teligent, with focus on print campaign, co-branded radio campaign with Fast Company magazine; co-authored

market media plans; led competitive reviews; other clients: ADT, Johns Hopkins Hospital, Sylvan Learning System

Account Executive (1996-7)

Doner in Baltimore, MD

• Assisted account team on Prudential Healthcare managing daily print insertions, direct mail reporting and budget maintenance

Education

Wesley College, B.A. in Communications, 3.48 GPA

References

Available upon request

Contact this candidate