Marketing Manager
Resume:
Una Donovan
Probusweg **,
CH **** – Zürich
********@*****.***
Date of Birth: 22 August 1969
Marital Status: Single
Nationality: Irish, Swiss Permit C, US Green Card
Languages: English (Native), French (Moderate), German (Basic)
PROFILE
A dynamic and internationally experienced digital marketing specialist with a very successful background in the
production of on-line content, project and account management. Committed to achieving and exceeding targets
and business objectives while remaining focused on providing an exceptional standard of service to all clients.
Possesses excellent interpersonal and communication skills, the ability to influence decisions and to develop
positive internal and external relationships. Enjoys being part of, as well as managing and motivating, successful
and productive teams; thrives in busy and challenging working environments.
ROFESSIONAL EXPERIENCE
2000 – present Hyatt Hotels
2008 – present Director Digital Marketing, EAME Zurich, CH
Taking the lead Digital Marketing role with overall accountability for EAME region’s digital operations;
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actively devising and executing various strategies and initiatives within the region to drive online traffic
to the company’s’ websites, tracking conversion rates as well as reviewing, revising and
recommending improvements to the websites
Managing relationships with partner agencies for digital marketing related activities ensuring support
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of brand standards, regional goals, and on-going provision of service and expertise to hotels in
accordance with scope of work and deliverables
Working alongside EAME Revenue Management and E-Commerce Marketing in Chicago, actively
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managing the hyatt.com homepage regionalisation content calendar, imagery and messaging for the
European region
Supporting the digital marketing needs of 37 hotels located across Europe, Africa and the Middle
•
East, including building pre-opening websites, developing content, digital and social media strategy
and integrating new sites into the Hyatt.com platform
Managing hotel ecommerce managers and webmasters across 37 hotels; supporting their “on the job”
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training and development needs. Providing them with brand standards and best practices to optimize
local websites and social media channels to support brand expectations and meet customer needs
Conducting mini-site feasibility and development studies for research into ancillary revenue
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generating areas including spa, restaurants and weddings
Identifying and maximising opportunities to expand and enhance social media site presence for hotels
throughout the EAME region
Performance tracking of EAME hotel website and online marketing programs and educating hotels in
the use of analytical tools and reports to measure success of online marketing efforts
Key Achievements
Successfully introducing robust structures and processes to enable hotels to effectively drive digital
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marketing activities at a local level
Developing and implementing pre-opening websites and e-commerce strategies for new hotels and
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assisting with pre-opening digital marketing plans
Utilising knowledge of current trends in the digital marketplace to recommend strategy changes where
•
appropriate
Instrumental in the RFP process and subsequent selection of a new digital marketing agency
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including the on-going development of the relationship for the region
Effectively supporting hotels with the planning and implementation of innovative internet based
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advertising campaigns
2006 – 2008 Manager Hyatt.Com Chicago, Illinois, USA
• Overall accountability for the Hyatt.Com site, working in collaboration with 90 international hotels and
divisional ecommerce leads
• Responsible for guaranteeing the seamless rollout of all website enhancements and functional
changes including but not limited to additional images, videos and brochures
UNA
DONOVAN,
Page
2
Conducting regular presentations to hotels on website, statistics, benefit of pages and website best
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practices
• Setting up, designing and overseeing the timely execution of new language sites in 10 languages
personally training hotel staff and mangers on the language CMS
• Working with the corporate digital marketing agency to optimize corporate investment in paid search
campaigns and ROI
Key Achievements
Set up and role out of hotel website structure in 10 languages
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Create best practice guides for hotels on optimized brand Website content
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2004 – 2006 Knowledge Systems Manager Chicago, Illinois, USA
Responsible for on-going updates and maintenance of the company’s intranet, the primary delivery
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method for policy, operations and procedure manuals
Playing a pivotal role as the in-house graphic designer responsible for selecting and designing
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images using Photoshop for a variety of projects including HYATT.info, The Information HYway and
departmental brochures
Administering the Cognos ReportNet reporting application used to create reports from PeopleSoft and
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supporting HR specialists in Hyatt hotels and offices around the world
Creating and maintaining a variety of Lotus Notes databases for the international HR and Finance
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communities (HR-Online & RCAD)
Key Achievements
Collaborating with Hyatt departments and consultants to develop HYATT.info, the corporate office
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internal communications portal, including creating departmental community pages and training
content managers in their maintenance
Project managing the implementation and rollout of PeopleSoft 8.8 HR management system including
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setting up related security and supporting end users
2000 – 2004 Electronic Publishing Analyst / Knowledge Systems Analyst Chicago, Illinois, USA
Oversee the update of Hyatt International’s intranet (the InformationHyway). Coordinate with all
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departments to submit new material and update existing information. Amend or create new content
pages as required
Act as in-house graphic designer. Select and design images for a wide variety of projects such as
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HYATT.info, InfoHYway, PowerPoint templates, departmental brochures and training material
1999 – 2000 Baker & McKenzie, Chicago, Illinois, USA
Legal Secretary
1997 – 1999 McCann Fitzgerald, Dublin, Ireland
Legal Secretary
1994 – 1997 Baker & McKenzie, Chicago, Illinois, USA
Legal Secretary
1990 – 1994 Baker & McKenzie, Paris, France
Bilingual Legal Secretary
EDUCATION
DePaul University, Bachelor of Arts, Computers, (Expected 2014)
Chicago, Illinois, USA
Dublin Business School, National Certificate Information Technology For Business (Associate Degree), 1999
Dublin, Ireland
FURTHER SKILLS
IT Proficiency: MicroSoft Word, Excel, PowerPoint, Adobe Photoshop, SnagIT, HTML, SharePoint, JIRA,
Outlook, Lotus Notes, Salesforce.com, CMS Applications: Adobe CQ5, the HyattEditor,
FolioViews, Reporting Applications: Cognos, Adobe SiteCatalyst, Marin
REFERENCES
Available upon request
Contact this candidate