ELISABETH ASHWORTH
*******************@*****.***
Permanent: 2023 43rd Ave Present: 8776 Will Newton Drive
Northport, AL 35476 Montgomery, AL 36117
Professional Experience:
Staybridge Suites-EastChase and Hampton Inn & Suites-EastChase
Montgomery, AL
April 2013 – Present
Director of Sales
• Acquire and maintain profitable accounts that contribute to the property’s revenue forecasts
• Assist the General Manager in the development of a comprehensive property marketing plan
• Solicit sales for the property through planned personal calls and telephone solicitation to
local trade and professional associations/corporations, travel agents, as well as other
local/state organizations representing potential business for property
• Provide operations staff information regarding promotions and specific accounts on a daily
basis
• Assist the General Manager in training operations staff on upselling techniques
• Coordinate all meeting/banquet functions and solicit future business
• Participate in department head meetings and report on sales activity of the prior and
upcoming weeks
Candlewood Suites
Tuscaloosa, AL
July 2012 – April 2013
Director of Sales
• Responsible for generating top line revenue to meet or exceed budget expectations
• Work closely with the General Manager, Regional Sales Director and hotel team to develop
and implement an affective revenue generating plan
• Increase revenue from market segments and key accounts
• Responsible for developing and maintaining working relationship with all top accounts
• Completes weekly sales call reports and documents progress in ACT
• Works directly with Operations Manager and Front Desk Staff on sales leads
• Educates Front Desk Staff on basic sales information
• Maintains an active and visible position in the local community and industry
ADTRAV Travel Management
Birmingham, AL
August 2011 – June 2012
Meeting Planner
• Coordinates and arranges all meeting and incentive trip request for various Corporate and
Governmental Clients
• Works directly with each client to establish the goals and budget for each of their meetings
• Responsible for the overall needs and requirements for each client meeting. These
requirements include meeting and hotel venue selections, contracts, food and beverage
needs, transportation and registration website.
• Responsible for reviewing and approving all invoices and billing information for each client’s
meeting
Benchmark Rings
Tuscaloosa, AL
March 2010 – August 2011
E-Tailer Sales & Support
• Responsible for developing and maintaining all Internet Sales Accounts
• Works directly with all E-Tailers on adding and maintaining new product information on their
websites
• Assists E-Tailers with product selection and orders
• Provides E-Tailers with necessary product information, images and printed material
• Responsible for organizing and arranging participation at annual tradeshows
• Oversees all merchandise set up and take down
• Assists customers with product questions and orders during annual tradeshows
Viking Range Corporation
Greenwood, MS
October 2005 - November 2009
Program Development Planner
• Coordinated and arranged all Viking Incentive Trip Programs for key Viking
Distributors, Dealers and Servicers
• Meet with Viking’s Manager of Corporate Events and VP of Corporate Support to coordinate
corporate theme and locations for each Incentive Trip. Incentive Trips varied from tropical
getaways in the Caribbean and Mexico to NASCAR Races and Golf Tournaments in the
United States.
• Responsible for the overall travel needs and leisure activities of Incentive Trip Guests
• Worked closely with Corporate Events, Marketing and Communications Departments in the
overall planning and production of the Viking Classic, a PGA Tournament held in Jackson,
MS
• Developed hospitality for PGA Golfers, VIP guests and Celebrity Chefs during the Viking
Classic
Education:
Mississippi State University
Major: Communication (Emphasis in Public Relations)
Degree: Bachelor of Arts (May 2004)
Computer Skills:
Competent in ACT, Cvent, Meeting Broker, Microsoft Excel, Microsoft PowerPoint,
Microsoft Word, OnQ and Opera
Additional Information: Please do not contact current or past employer without prior consent.