Sales Marketing

Brian H. Comstock

[pic]

* ****** ****** #*** ( San Francisco, CA 94118

415-***-**** ( ***********@*****.*** ( linkedin.com/in/bhcomstock

CAREER SUMMARY:

. Energetic and passionate marketing professional, with 10+ years

experience managing 2 of the radio industry's most iconic brands,

engaging with customers via experiential events, email marketing,

social media marketing, and special contests and promotions.

. Adept at developing integrated and strategic plans to achieve

marketing and sales goals; my stations have consistently ranked in the

Top 5 in market ratings and revenue.

. Dedicated worker and quick study, having climbed from intern to

Director role in 4 years.

PROFESSIONAL EXPERIENCE:

2001-Present Cumulus Media/Susquehanna Radio Corp. San

Francisco, CA

May 2005-Present Promotion Director

. Lead the marketing efforts for highly rated Bay Area radio stations -

most recently for KNBR, which is consistently ranked #1 in Men 25-54,

with approximately 1 million listeners per week - using a mix of

event, digital, email and social media marketing.

. Collaborate with account executives and clients to create custom

promotions to secure advertising revenue. Flawlessly execute programs

to encourage repeat business.

. Develop and produce experiential events to connect with customers,

enhance the brand and generate sponsorship revenue.

o Create multimedia sponsorship packages, develop promotions and

special contests to encourage ticket sales/attendance,

coordinate logistics for sponsors and vendors, and keep detailed

event budgets.

o Signature event was the KaBoom Concert + Fireworks show, the

largest radio station-produced event in the world, with over

350,000 attendees, 30+ sponsors and vendors and an operating

budget over $600k.

o Other events include Giants FanFest at AT&T Park, Bridge to

Bridge Run, Dinner with a Legend Speaker Series, Youth Sports

Charity Auction, KNBR Golf Tournament, and Charity Concert

benefiting children's charities.

. Write, design and send the weekly marketing email to 45k person

database to drive listening, encourage website visits, and promote

sponsor initiatives. Open rate consistently in the 20-25% range.

. Developed the station's social media strategy, engaging users on

Facebook, Twitter and Instagram. KNBR's Facebook likes have tripled in

the last 2 years.

. Enter into strategic partnerships with local teams - including the

Giants, 49ers, Warriors and Stanford Athletics - as well as other

media outlets and entertainment companies to market the station and

enhance the brand.

. Manage a staff of 1-2 assistants and 10-15 part-time employees and

interns.

. Maintain detailed station calendar, organizing on air, online, email,

social media and events across programming, promotions and sales

departments.

April 2003-May 2005 Promotions + Web Coordinator

. Added daily management of the website to Promotions Coordinator

duties, creating original content and designing page layouts to serve

as an extension of the station's on air product.

July 2002-April 2003 Promotions Coordinator

June 2001-June 2002 Promotions Intern

COMPUTER SKILLS:

Microsoft Word and Excel, Adobe Photoshop, Dreamweaver, Dot Net Nuke, Cool

Edit

EDUCATION:

B.A., Communications - University of San Francisco 2002 - Graduated Magna

Cum Laude

Contact this candidate