Customer Service Marketing

Leon Laya

*** **** **. ***.# *

Park Slope

Brooklyn NY 11215

phone 646-***-****

********@***.***

Summary

Creative and detail oriented, bi-lingual (Spanish/English speaking and

writing) marketing professional with proven track record as an organized

self starter. Able to solve problems on schedule while leading a team

and coordinating efforts with upper management. Established liaison in

domestic and Latin American markets with broad understanding of global

ethical concerns. Dynamic person-to-person communicator with accomplished

computer skills.

Areas of Expertise

Bilingual Spanish with some Portuguese

Excel, Word, PowerPoint,

In Design,

Presentations,

Sales Presenter,

Customer Relations,

Pricing

Competitive Analysis,

Market Analysis,

Financial Analysis

Special Events,

Marketing Event,

Corporate Events

Product Marketing,

Market Research,

Product Launching,

Client Relationship,

Product Management, Staffing & Scheduling.

Professional Experience:

Independent Consultant

February 2011 - Present

Responsible for advising as well as formulating marketing strategies in

order to help launch client product and services effectively, while also

collaborating with their clients' advertising and public relations

departments to create successful and unified plans. Researching consumer

behavior and preferences in order to create the most favorable strategic

results while meeting consumer needs, supported and expedited the

implementation of the brand name in LATAM and in the Hispanic market.

.

CANON USA [pic] Product marketing specialist / Latin

America

May 2009 - December 2010

Developed Latin American communication strategies to reach internal as

well as external levels

Kept and improved company and media relationship

Assisted in the development of Latin Events, Trade Shows, etc.

Managed Latin news through newsletters as well as articles

Reported event results - quantitative and qualitive

Established and grew direct marketing, serviced both new and existing

customers

Created flexible marketing programs

Introduced solutions that met the market demands

Managed customer service and support.

Created and edited marketing material.

THOMSON REUTERS. [pic] Research specialist/ Latam liaison

June 2007 - March 2009

Liaisoned with Latin America Stock exchanges to maintain open

communication (Argentina, Colombia, Ecuador & Peru)

Assisted and expedited the implementation of the brand in LATAM

Accurately researched and updated basic equity, announcements; mergers,

and cash dividends

Used a wide variety of data sources including websites, exchange

notifications, government press releases, etc.

INTERACTIVE DATA ( IDC) [pic] Market researcher/Latin

American focus.

September 2005 - March 2007

Researched and updated equity data, as well as external and internal data

queries

Served as liaison between the company and the Latin America stock

exchanges and economical websites

Implemented troubleshooting measures

SUSAN HOLAND EVENTS. Office

manager

October 1999 - June 2005

Responsible for purchasing payables and inventory control for privately

held hospitality organization with sales of two million plus in business

for 30 years and upwards of 100 employees

Created cost effective processes for managing purchasing and payable

transactions

Improved inventory, resulting in annual savings of 15%

Increased repeat business and customer satisfaction through personalized

service initiatives

Tightened inventory rotation, thus increasing cash flow.

VENEQUIP - CATERPILLAR [pic] Marketing manager- Venezuela

March 1997 - December 1998

Managed special events and trade shows

Worked with national public relations firms and assessed business impact

of all competitors

Conceived and implemented procedures to reduce client complaints by 80%

and created a

win-win partnership relationship

Supervised production of three market trend company publications

Developed and executed marketing plans for trade shows, conventions,

seminars, etc.

Supported marketing mix of existing and new products and services

Coordinated advertising, communications, and public relations efforts

Volunteer Activities:

VOLUNTEER WORKING WITH ELDERLY PEOPLE at SAGE

July 2011 - Present

MONITOR at BRICKHOUSE ART CENTER

January 2005 - Present

Education

NYU Henry George School of Economy and Social Science// Economy and

social science.

Universidad Rafael Belloso Chac n // Bachelor Degree in Marketing .

Universidad de Carabobo // Associates Degree in Accounting.

Contact this candidate