Marketing Sales

DUSTIN RITTER

Experienced, Progressive, Modern Marketing Executive

www.linkedin.com/in/dustinritter • Oceanside, CA • Cell: 760-***-**** • ******.******@*******.***

SUMMARY

Experienced marketing executive with an extensive background in demand generation, brand awareness, and change

management. Implemented best in class marketing processes, software, and engagement techniques to achieve

award winning campaigns. Expertise in progressive concepts regarding content creation, personalized marketing,

sales enablement, lead generation, and more. Built brands and marketing teams from the ground up requiring a

hands on approach and creative strategies to produce immediate results. Skilled in translating complex concepts into

clear, digestible communications. Driven, collaborative, inventive, and result focused.

SKILLS / KEYWORDS

Marketing Strategy • Direct Marketing • SaaS Web Applications • Marketing Automation • Multi Channel Marketing •

Enterprise Software • B2B Marketing • Digital Marketing • Competitive Analysis • Demand Generation • Brand

Management • Lead Generation • Email Marketing • Product Marketing • Funnel Metrics • Content Creation • Sales

Enablement • Event Marketing • SEO • Nurture Campaigns • Eloqua • Salesforce • Partner Marketing • Marketing

Analytics

EXPERTISE/SKILLS BRIEF

Demand Generation Created renowned direct marketing campaigns that use dynamic marketing personalization to

drive engagement and brand awareness. Search engine marketing, social campaigns, events, and ad retargeting

drove growth and optimized marketing spend

Marketing Metrics Implemented processes and data infrastructure to achieve best in class funnel metrics from

initial awareness to account win. Dashboards provided real time insights on lead development while intelligent reports

provided metrics to board/management team members

Brand Growth Led rebranding strategy and execution resulting in market expansion and recognition by Gartner,

Forrester, Sirius Decisions, and more. Conceived and produced the highly successful Marketing Operations Executive

Summit achieving lead generation and brand awareness

Marketing Automation and Technology Employed and researched a variety of marketing tools to scale marketing

efforts and optimize effectiveness. Tools include Eloqua, Salesforce, Google Analytics and Adwords, Sales Genius,

MarcomCentral, ExactTarget, Basecamp, Microsoft Project, Content Management Systems, Citrix Products, AdRoll,

Vidyard, and Brightcove.

Thought Leadership – Provided speaking sessions for conferences covering topics from CMO role changes and

change management to content engagement and marketing on demand. Nominated for two marketing automation

awards (Eloqua Markies) for Fastest ROI and Best Personalization.

Content Development – Produced best in class content to engage prospects and support lead generations efforts

including websites, presentations, case studies, direct mail and email campaigns, video, advertisements, whitepapers,

etc.

Revenue Development – Lead generation efforts targeted executives and produced 100% of sales qualified leads.

Implemented lead qualification team to optimize nurturing and response times. Brands won include Nationwide,

LifeLock, Subway, more. (view accounts won by marketing)

EXPERIENCE

Vice President of Marketing

PTI Marketing Technologies (DBA MarcomCentral)

(marcomcentral.com, pti.com, expression.pti.com)

Solana Beach, CA Dec 2007 to Feb 2014

MarcomCentral, PTI's primary product, is a SaaS enterprise marketing asset management application. It is also

defined as a distributed marketing solution, a content management system, marketing resource management

platform, and sales enablement solution. Inherited as a 7 year moderate growth start up, responsible for all staff,

budgets, strategies, tactics, and results.

• Repositioned, rebranded, and recast both MarcomCentral and PTI

• Grew revenue by 60% through lead acquisition (1.5M), email campaigns (55M), online ads, etc.

• Created data infrastructure and processes for best in class B2B funnel metrics

• Created content strategies and data structure to enable personalized marketing campaigns

• Implemented best practice lead qualification (inside sales) processes owned by marketing

• Conducted/maintained comprehensive analysis of the marketing technology space

• Conceived and executed the Marketing Operations Executive Summit 2013, 2014

• Implemented marketing software solutions including marketing automation, CRM, project management, sales

enablement solutions, video platforms, and more

• Achieved the inclusion of MarcomCentral into vendor research reports from Forrester, Gartner, Sirius Decisions,

Gleanster, DemandGen Report, MarketingProfs and more

Director of Marketing

Printable Technologies

(pti.com, marcomcentral.com, expression.pti.com)

Solana Beach, CA Dec 2007 to Mar 2010

PTI Marketing Technologies was formerly known as Printable Technologies Inc. and mainly served marketing service

providers and agencies. I led a transformation of the brand, product positioning, awareness, and lead generation

tactics. Responsible for all marketing staff, budgets, strategies, tactics, and results. Marketing success and revenue

growth led to promotion.

• Rebranded, repositioned, and recast 7 year old start up to MarcomCentral and PTI

• Launched new websites and created new marketing communications across for company/all products

Senior Marketing Product Manager

The Active Network

(activenetwork.com, active.com)

San Diego, CA Nov 2006 to Dec 2007

Active Network provides technology to organizations throughout the world that manage sports activities. From online

registration to league management to marketing services, Active drives participation in sports.

• Provided strategy, target markets, and design to produce multiple applications including NFL’s Punt Pass & Kick,

Little League Baseball Voting App, Active Giving, Race Results)

• Project managed the relaunch of Active.com from a B2B to consumer site.

• Designed and outlined user experience for My Active and single sign on products

• Substantially grew revenue for Race Results by increasing page views by 2M annually via redesign

Marketing Product Manager

The Iris Group (DBA Modern Postcard)

(modernpostcard.com)

Carlsbad, CA Mar 2003 to Aug 2006

Modern Postcard is a leading provider of direct marketing solutions serving enterprise, mid market, and SMB

organizations. Product Management function oversaw software and solutions development.

• Conceived and created new product solutions that contributed to 80% of growth

• Worked with in house Apple software development team to produce best in class e commerce web applications

http://order.modernpostcard.com/cgi bin/WebObjects/OrderOnline

Senior Business Analyst

The Iris Group (DBA Modern Postcard)

Carlsbad, CA Dec 2000 to Mar 2003

• Led comprehensive organizational analysis that led to changes in marketing, operations, finance, and outlined

growth strategies that increased profitability (45%) and revenue growth (33%)

• Recommended operational process changes that lead to nearly 200% increased productivity

Human Resource Director and Generalist

Modern Postcard, Signet Armorlite, American Airlines

(modernpostcard.com, signetarmorlite.com, americanairlines.com)

Southern California Mar 1996 to Dec 2000

Responsible for managing Human Resource department and functions and including recruitment, training, comp, and

employee relations for companies ranging from 300 to 90K in various industries.

EDUCATION

California Polytechnic State University San Luis Obispo, CA

Bachelors of Science, Business Administration

RECENT SPEAKING ENGAGEMENTS

• Revenue Marketing Summit, "No Boundaries for Marketing", Jan 2014

• Brand ManageCamp, "Brand Management Technologies 101", Nov 2013

• Richmond Marketing Forum, "The New CMO Technologist", Jun 2013

• SiriusDecisions Summit, "Automating Channel Marketing", May 2013

• Marketing Operations Executive Summit, "Making Personalized Content a Reality", Mar 2013

• Brand ManageCamp "Increasing Content Relevance in Your Marketing", Sep 2012

• Eloqua's Road to Revenue, "Ready, Set, Automate", Jun 2012

• BRITE '12, "Enterprise Brand Management Technologies", Mar 2012

• Brand ManageCamp, "Intelligent Marketing On Demand", Sep 2011

SOFTWARE SKILLS AND KNOWLEDGE

Microsoft Office, Salesforce, Google Analytics, Google Adwords, Eloqua, Genius.com, MarcomCentral, ExactTarget,

Basecamp, Microsoft Project, Content Management Systems, Vidyard, Brightcove, Citrix Products, Adwords and other

online ad platforms

MEMBERSHIPS

• American Marketing Association (AMA)

• MOCCA (Marketing Operations Association)

• Business Marketing Association (BMA)

AWARDS and RECOGNITION

• Eloqua Markie Finalist 2012, Fastest Time to Value (Quickest ROI)

• Eloqua Markie Finalist 2012, Getting to Know You (Best Personalization Campaigns)

MARKETING EVENT PARTICIPATION/CONTINUED EDUCATION

• Techmarketing360 2014

• RevTalks, The Revenue Marketing Summit 2014

• Marketing Operations Executive Summit 2012, 2013

• Forrester Marketing Leadership Forum 2012, 2013

• Sirius Decisions Summit 2011, 2012, 2013

• Gartner Customer 360 Summit 2011, 2012

• MarketingProf’s B2B Marketing Forum 2011, 2012, 2013

• Richmond Marketing Forum 2011, 2012, 2013

• Eloqua Experience 2011, 2012, 2013

• Dreamforce (Salesforce) 2010

• The Conference Board: Corporate Image/Branding 2011

• International Franchise Association 2008, 2009, 2010

• Brand ManageCamp 2009, 2010, 2011, 2012, 2013

• Frost & Sullivan’s Marketing World 2011

• Ad:tech 2008, 2009, 2010

• Shoppers Marketing Expo 2010

• Various DMA, AMA, BMA, and other association events

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