Advertising Head

MARY ANN C. DE JESUS

****-* ********** ****** ********, Manila

Mobile: 090*-*******

Email Address: ********@*****.***

WORK EXPERIENCE

SCI CO. ADVERTISING AGENCY

•

Position : Advertising Head

1

Period : December 2013 to Present

2

Objective :

• Develops awareness, about IMC (Integrated Marketing Communication)

campaigns that will create effect on the attitude and behavior of the target

market about a particular product or service.

• Set budgeting goals and maximizing its effects.

• Develop advertising campaigns, including TV ads, commercial ads for radio,

pay-per-click and banner.

• Creating, developing and initiating direct mail campaigns.

• Coordinate with staff members who create and deliver ads.

• Work with the team to come up with ad campaigns.

• Select production houses and other advertising suppliers to partner with.

• Initiate projects.

• Coordinate with Sales Staff for client leads and generate ideas for the

campaign.

• Monitors and improve creative department outputs.

• Prepare cost estimates for campaigns.

• Serve as liaison between the client and the agency.

• Present campaigns during pitches.

• Monitor changes to budget as needed for total budget for advertising costs.

• Attend TV and Print shoots, Radio commercial recordings.

• Identify potential markets for clients.

ATTY. RUDOLPH BAYOT LAW OFFICE

•

Position : Research Department, Head

1

Period : April 2013 to December 2013

3

Objective :

• Responsible for the Marketing and Advertising campaigns of the company

• Designs and deliver presentation presentations highlighting the products and

services of the company

• Seeks out purchasing decision makers and develops working relationships

with them

• Offer technical and or Marketing training where appropriate

WAVELINK

•

1

Position : Sales and Marketing Manager

Period : March 2011 to April 2013

4

Objective :

• Accomplishes Sales and Marketing objectives by training, coaching,

scheduling, orienting and disciplining employees

• Achieves Sales and Marketing operational objectives by contributing Sales

and Marketing information and recommendations to strategic plans and

reviews

• Meets Sales and Marketing objectives by forecasting the requirements

• Accomplishes Sales and Marketing objectives by planning, developing,

implementing and evaluating advertising, merchandising and trade promotion

programs

• Provides information by collecting, analyzing and summarizing data and

trends

• Updates knowledge by participating in educational opportunities and by

completing related results

DIRECTORIES PHILIPPINES CORPORATION

•

1

Position : Account Executive

Period : May 2010 to April 2011

5

Objective :

• Responsible in new business pitches and hold responsibility for the effective

on-boarding of new clients

• Responsible for the development and achievement of the research department

• Focusing on developing and growing existing clients together with generating

new business

• Write business plans for all current and opportunity tender business

• Act as the key interface between the customer and all relevant division

GLOBAL CREATIVE AND MULTIMEDIA ADVERTISING

•

INC.

1

Position : Media Advertising Sales Executive

Period : July 2004 to April 2010

6

Objective :

• Responsible in achieving the company’s sales target through actual selling of

the company’s projects

• Responsible in establishing a good rapport and connection with the clients and

other external properties

• To persuade the clients to avail of the projects by imparting accurate and

truthful information regarding the project features and matching these with the

client needs

• To implement Sales and Marketing programs as programmed by the Sales

Manager

• To observe compliance to the company directions cascaded by the Sales

Manager

• To be an advocate of and remain loyal to the company and its projects

ABS-CBN NEWS CHANNEL

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(ANC, News and Current Affairs Department)

Position : Studio Guest Coordinator

Period : July 1998 to July 2004

Objective :

• Coordination within Post-Production Department

• Organize and systemize materials and equipments

• Management of project timetables

• Research materials and issues of topics that will be discussed for the day or

episode

• Provide pointers for interview to the program’s host and studio guest

• Comprehends project briefs and is capable of identifying script

requirements

• Communicates project and script requirements to members of Production

and Post Production

• Coordination with the technical staff and other departments

ACHIEVEMENTS

Dean’s List

With 2 Honors; 1996-1997

Academic Scholarship

First Semester; 1997 to 1998

Section B Chairperson

Advertising Design Graduation Exhibit

Editor and Layout Artist

Advertising Design Graduation Exhibit

PERSONAL DATA

Birth date : 10 November 1976

Birthplace : Manila

Weight : 95 lbs.

Sex : Female

Civil Status : Single

Religion : Roman Catholic

EDUCATIONAL BACKGROUND

Primary : San Sebastian College (1982 to 1984)

Intermediate : Nazareth School (1984 to 1990)

Secondary : Sta. Catalina College (1990 to 1994)

Tertiary : College of the Holy Spirit (1994 to 1998)

MARY ANN C. DE JESUS

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