Sales Manager

CRAIG J. TROXELL

*** ********* ** *.*.

Renton, WA. 98059

************@*****.***

203-***-**** (cell)

Courtyard by Marriott Lynnwood, WA 2013 -

Present

Director of Sales

. Responsible for directing the sales effort on this newly renovated hotel.

. Responsible for developing and training new sales manager.

. Increased preferred negotiated accounts rates for 2014 by 10-20%.

. Increased YOY RevPar by 10%

. Managed RFP process for regional and national accounts

. Developed new client base by qualifying and closing business leads gained

through direct sales effort of cold calls, sales blitzes, national sales

office and other sources.

Premiere Hotel and Suites - Extended Stay New Haven, CT

2007 - 2013

Director of Sales and Marketing

. Directed and re-established the sales and marketing efforts for a newly

purchased property that recently became an independent hotel and was a

prior Residence Inn.

. Responsible for overcoming a 2 year void of any sales effort in the

market and establishing renewed client interest in the hotel that was

open throughout renovations in 2007.

. Exceeded budgeted revenue goals for several months during the ramp up

period prior to renovations being completed.

. Exceeded RevPar goals of 100% moving it to 115% for several years.

. Created and implemented annual sales and marketing plans for room sales

and revenue goals.

. Developed and trained new sales manager.

. Helped create and develop hotel web site to drive increased internet

revenues.

. Responsible for monitoring and updating revenue management through

ecommerce accounts.

PARAMOUNT HOTEL GROUP New Haven, CT 2001 - 2007

Regional Director of Sales

. Responsible for directing, developing and implementing the direct sales

effort for 3 Marriott Fairfield Inn Property Conversions, in the greater

New Haven, CT area.

. Creating and implementing quarterly and annual sales and marketing plans

that achieve room sales and revenue targets.

. Responsible for ongoing support and training of sales department in

multiple locations.

. Responsible for achieving the budgeted top line sales revenue numbers.

. Exceeded the budgeted goals for the Star Reports in occupancy, rate and

revpar well over 100%, establishing new standards and exceeding market

share expectations in 2006.

. Responsible for direct sales bookings to over $1 Million in direct sales

for 2006.

. Acquired multiple regional and national accounts through research and

planning to create rate service agreements catering to the needs of the

client. Resulting in and increase in revenue production, market share and

brand awareness.

. Managed RFP process for regional and national accounts.

SCHAFFER HOTEL PROPERTIES New Haven, CT 1999-2001

Corporate Director of Sales & Marketing

. Directed and redeveloped the Sales and Marketing efforts for Schaffer

Hotel Properties, a family owned and operated company.

. Responsible for the Sales and Marketing efforts of four hotel properties,

reporting directly to the owner. The properties consist of three limited

service hotels and one extended stay property totaling 345 rooms in the

greater New Haven area.

. Responsible for the development, training and management of the Sales

staff.

. Created and implemented the Sales and Marketing Budget for all hotels.

. Responsible for a hands on direct sales effort of all properties.

. Responsible for creating, developing and overseeing all marketing and

advertising.

CANDLEWOOD SUITES Dallas, Texas 1998-1999

Director of Sales

. Responsible for pre-opening sales effort at two properties that resulted

in ramp up occupancies of 70%+ in the first three months of operations.

. Generated top line revenues that met or exceeded budget expectations at

two properties.

. Developed new client base by qualifying and closing business leads gained

through direct sales effort of cold calls, sales blitzes, national sales

office and other sources.

. Created market awareness and need of the Candlewood name and product

through direct sales effort.

. Maintained ACT computer account system and submitted weekly sales reports

to the Vice President of Sales, Area Coach and General Manager.

. Responsible for the planning, implementation and success of Grand Opening

event at Candlewood's largest property.

NORTHWEST HOSPITALITY GROUP Seattle, WA 1994-1997

Corporate Director of Sales & Marketing, Regional Director of Sales &

Marketing,

Director of Sales

. Developed and directed the sales, marketing and catering efforts for

Northwest Hospitality Group, a hotel management company that grew from

100 rooms to a total of 1,500 rooms by 1997. Including Four Full Service

and Three Limited Service properties ranging from 44, 99, 154, 163, 176,

314 and 500 rooms. In addition, meeting space ranging from 1,300 - 35,

000 square feet.

. Responsible for the development of the sales and marketing budgets for

all hotels, including labor costs, marketing plan implementation, sales

trips, advertising and participation in local and national trade shows.

. Developed, trained and managed multiple sales and catering teams for the

hotels.

. Created job descriptions and performance goals, ensuring that performance

goals were met.

. Directed the rebuilding and training of sales/catering teams at three

newly acquired full service properties.

. Responsible for direct sales and market penetration for two limited

service properties.

. Oversaw all hotels advertising and marketing. Assisted with production,

placement and purchasing of all advertising and in room pieces.

. Extensive travel required to manage sales/catering effort at each hotel.

Regional Director of Sales & Marketing & Director of Sales and Marketing

. Responsible for the sales and marketing efforts of one full service and 3

limited service hotel properties managed by Northwest Hospitality Group.

. Created and managed the sales/catering team at the largest full service

property as Director of Sales.

. Responsible for the direct sales effort at all hotels.

. Developed and expanded new and existing markets for each hotel, showing

increased occupancies and rates.

EMBASSY SUITES HOTEL Lynnwood, Washington 1993-1994

Sales Manager

. Responsible for solicitation of Association Market and one-half Corporate

Market for newest Embassy Suites in Washington.

. Responsible for development of new client base through networking, cold

calling and in person canvassing, in addition to the maintenance of

existing accounts, strengthening of customer relations and the creation

and presentation of sales reports.

. Increased market share of Association market by 75% over goals.

. Expanded corporate market production by 60% over targeted goals.

OAKWOOD CORPORATE HOUSING, R & B Realty Group 1989 - 1992

Los Angeles, California

Regional Sales Representative

. Produced over $7 million in revenue over three years with R & B,

exceeding goals.

. Responsible for existing account maintenance, liaison for

customer/operations opportunities, approval of credit through TRW and

credit applications, update of all sales information and reports through

computer sales.

. Sales to top decision makers responsible for relocation of key employees

in their respective companies.

. Sales representative receiving the Property of the Year award.

SHERATON UNIVERSAL HOTEL Universal City, California 1987-1989

Corporate Sales Manager

. Developed, coordinated and restructured local corporate transient market

program.

. Implemented and managed corporate incentive program, resulting in

increased sales production to 32% over goal.

. Responsible for annual "Good Client" party.

. Certified in Sheraton Corporation Sales and Negotiation seminars.

SHERATON GRANDE HOTEL Los Angeles, California 1983-1987

Department of Floor Services - Majordomo

. Directed staff of 45 professionally trained butlers responsible for

personalized service to all

500 rooms and every hotel guest.

. Responsible for staff hiring and training, as well as budgeting and

forecasting staffing needs.

. Responsible for staff and human resources interaction.

. Developed and implemented a training and incentive programs for the staff

which contributed to a successful hotel opening and facilitated hotel

operations for the subsequent four years.

. Wrote the first "Butler Training and Operations Manual" used by Sheraton

"Luxury" hotels worldwide, in the opening of the 'Sheraton Grande"

division hotels.

Allan Hancock College

Associate of Arts Degree in Music

References and Salary background supplied upon request.

Contact this candidate