Manager Marketing
Resume:
MICHAEL CARLIN
Royal Oak, MI 48067
Phone: 248-***-****
SUMMARY OF QUALIFICATIONS
• Successful in developing and executing strategic Marketing plans, setting and administering
budgets, and managing projects from inception to successful completion.
• Developed interpersonal skills having dealt with diversity of professionals, including senior
management, vendors, sales teams, PR agencies, ad agencies, and non-profit organizations.
• Exceptionally well-organized, with a track record that demonstrates self-motivation,
creativity, and initiative to achieve both personal and corporate goals.
• Able to establish a team-spirited environment through a positive and proactive leadership
style.
• Apply innovative marketing and advertising strategies/optimizations (SEO) to increase
customer acquisition, penetration and revenue.
• Have written and/or prepared numerous in-house documents, including contracts, proposals,
marketing plans, advertisements, press releases, and executive correspondence.
• Control overall company image across all marketing collateral in print and electronic
formats, including online digital.
• Develop and implement business strategies that increase product awareness, market share
and company profitability.
EDUCATION
Michigan State University – Eli Broad College of Business East Lansing, MI
B.A. Degree in Supply Chain Management Major Graduated May
5, 2002
GPA 3.2
Dean’s list for 3
semesters
TECHNOLOGY SKILLS
• Operating Systems: Microsoft Windows, MAC OS
• Mobile Computing: Apple iOS
• Software/Programs: Adobe InDesign,
CS5, Google Analytics, Google Adwords, Marketo, Vocus, Sailthru, Optimove, LocalVox,
Infusionsoft, WordStream, Optify, Atalas.
• Cloud Storage/Note Taking: DropBox/FTP
• E-Mail Management: Microsoft Outlook, Gmail
• Multi-Media Presentation: PowerPoint
• Video Production/Hosting: Windows Movie Maker, YouTube, Vimeo, iMovie
• Word Processing and Spreadsheets: Word, Google Docs, Excel, Google Spreasheets
EMPLOYMENT
PHA Automotive USA
September 2013 – November 2013
Key Accounts Manager/Program Manager
• Responsible for multiple GM Pull-Pull and Hood-Latch components for the Hood and Trunk
side of the business.
• Working directly with General Motors (GM) engineers, tracking and resolving all
commercial issues for both new launches and existing platform business.
• Work with internal customer support group in identifying and tracking warranty issues.
• Continuously maintained a strong relationship with the client while meeting product launch
deadlines
• Tested products once installed on GM vehicles (Testing newton spring and pull tension,
Latch to Striker, Restraint to Force) to ensure the quality, durability and longevity of the
products.
Keyes International, Inc. (Formerly IMAG Group Inc.)
January 2006 – Present
Marketing Director 2007 – Present
• Responsible for formulating each client’s marketing budget
• Oversaw each team’s marketing and advertising campaigns for each client.
• Search Engine Optimization (SEO) strategy
• Interact with the general managers of buyers and account executives to implement the
corporate plans.
• Design, plan and implement the product sales, seminars, marketing events and campaigns
for the increase in generation of the business.
• Responsible for the organization and review of the stock control and merchandizing.
• Hire the regional models for the campaigns.
• Responsible for market research and product analysis for new clients by interpreting data,
formulating reports and making recommendations based upon the research findings
Manufacturing Representative /Broker/Agent 2006 – 2007
• Handled product placement for new products nationally and internationally.
• Successfully created relationships between manufacturers and distributors in all 50 US
States, including Canada, Mexico and Europe
• Responsible for market research and product analysis for new clients by interpreting data,
formulating reports and making recommendations based upon the research findings
Contact this candidate