Marketing Sales

CYNTHIA C. KONOLD

Market Structure & Revitalization . Account Development & Partnership

Building . Brand Management

A member of the American Marketing Association with over 10 years

experience creating marketing pieces to drive visibility for nonprofit,

corporate, and small business organizations. Highly competitive,

passionate, persuasive and articulate. Able to achieve results others

believed to be impossible.

CORE COMPETENCIES

. Account Development

. Ad Campaign Management

. Budgeting/Forecasting

. Branding

. Business Development

. Competitive/Strategic Planning

. Content Marketing

. Contract Review/Negotiations

. Direct Marketing

. Field Communications

. Go-to-Market Strategy

. Link Building

. Market Restructure/Revitalization

. Online Analytics

. Partnership Building

. Presentation Development

. Print Media

. Product/Campaign Management

. Prospecting/Client Cultivation

. Sales Operations

. Search Marketing (SEO & PPC)

. Social Media Marketing

. Webinars

. Website Content Management

HIGHLIGHTED CAREER ACHIEVEMENTS

. Business Development and Strategy - Launch sales force, CRM, and

analytics while penetrating a new market. Establish online presence. Design

business strategies and marketing plans for company revitalization.

Restructure marketing departments.

. Revenue Generation - Increased enrollment with the Legal Plans benefit

up to 80% each year.

. Account Development - Revived accounts while maintaining a $3.7M annual

book of business.

. Market Penetration - As a student employee and creative team member for

Cleveland State University, increased enrollment applications in the MPA

and MPA/JD programs as a result of marketing materials designed and

distributed.

DEMONSTRATED SUCCESS RECORD

. Ad campaign management, editorial writing, copy writing, and project

management within environments encompassing smaller to larger-scale

projects.

. Brand managing and positioning by distilling value and overcoming

objections in production of marketing materials.

. Ad agency, third-party administrators, and direct sales strategies and

tactics for print media.

. Creative product marketing campaigns targeted at traditional and bricks-

and-mortar businesses.

. Unique blend of forward-thinking mindset, along with the ability to

manage details effectively.

. Adapt and succeed, varying between public and private sectors and small

business versus corporate.

. Effectively collaborate with C-level executives and department heads in

a highly visible position.

PROFESSIONAL EXPERIENCE

CONSULTING Fairview Park, Ohio

2006 - Current

Business Development & Marketing Consultant

. Develop and execute content marketing to support success of

organization's sales goals and corporate objectives. Includes creative

direction and project management for interactive and traditional marketing

campaigns; developing and writing press releases, white papers, webinars,

company website, landing pages, media pitches, media kits, conference

presentations and print collateral.

. Identify strategy, tactics, trends, and statistics for potential areas

of significance and change; work closely with clients to identify their

needs and challenges and provide campaign themes and timelines.

. Create business strategies, marketing plans, and funding proposals;

position tactics to help clients increase branding for their target markets

while preserving corporate objectives.

. Realign existing operations and implement current marketing strategies

applicable to the industry.

. Support and co-ordinate bids and proposals for processing, proposal

write-ups, and completion.

. Conduct and implement research and development; expand and support a

sales force.

. Synthesize information into compelling messages that engage and impact

prospects and stakeholders.

. Create marketing materials; design ideas internally as well outsourced

production execution.

. Coordinate outsourced production department to ensure quality of

materials produced, placed, and approved to meet or exceed client standards

and expectations.

. Liaise negotiations of contract terms. Examine contracts, ensuring all

necessary data is included, making direct contact to negotiate and edit.

HYATT LEGAL PLANS, INC. Cleveland, Ohio

2004 - 2008

Account Executive 09/01/2005-10/31/2008

. Increased existing voluntary enrollment and maximized enrollment on new

and retained existing profitable accounts by a vast 25-80% during each

enrollment season.

. Sustained and improved Business-to-Business relationships.

. Led a staff of 7 in marketing strategies and other creative and graphic

pieces. Oversaw administration of accounts also advising coworkers on

necessary resolutions for their managed accounts.

. Maintained $310,000 monthly book of business. Used fix plan strategy to

improve operating profit.

. Managed benefit campaigns and implementation from cradle to grave;

corporations include JP Morgan Chase, AT&T, and Target as well as well-

known universities and hospitals.

. Issued contracts and renewals as well as distributed privacy notices.

. Maintained database and other administrative duties.

Client Services Representative 2/1/2005 - 8/31/2005

. Recognized strengths in account maintenance, problem-solving and trouble-

shooting, sales staff support, and planning/implementing proactive

procedures.

. Trained, motivated, and supervised customer service employees.

Administrative Temporary 11/30/2004 - 1/31/2005

. Answered in-bound calls regarding legal benefit.

. Qualified client's legal matter logistic issues. Referred client after

researching applicable resolution.

. Answered in-bound calls for general staff and began the transition into

Client Services Department.

. Assisted with out-going and incoming mail from carriers including the

USPS, DHL, FedEx, and UPS.

ADDITIONAL QUALIFICATIONS

. Proficient in a variety of computer software programs, including word

processing, presentations, spreadsheets, and databases as well as editing

and document management.

. Fluent in Internet and computer software-based Market Research programs.

. Energetic, efficient team player and individual, self-starter, and

organized. Ability to motivate staff to peak performance.

. Extensive interpersonal skills and able to interpret verbal and non-

verbal communication.

. Dexterous in day-to-day office responsibilities such as answering a

multi-lined telephone, photocopying, faxing, filing, word processing,

working with spreadsheets and databases, mass mailings and handling highly

confidential information.

VOLUNTARY INVOLVEMENT

Olmsted Historical Society/Frostville Museum

. Social Media and SEO Specialist.

. Actively attend meetings and contribute insight and direction creatively

as well as instructionally.

. Assist with a variety of activities from research to interactions with

the public.

Miss Lake Erie and Miss Northern Ohio; preliminaries for Miss Ohio/Miss

America Scholarship

. Create programs, tickets, and other marketing materials for annual.

. Seek donations from local organizations for monies, provisions, and both

live and silent auction items.

. Locate venue, support with set up and clean up at events, and assist

behind the scenes when necessary.

EDUCATION

2000 - 2004 Cleveland State University

Cleveland, Ohio

Bachelors in Business Administration Major: Marketing

American Marketing Association . Dean's List . Student Employee

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