Manager Executive Assistant

Leslie M. Garrett

***** ***** ****** **** ************, VA 20180 Phone: 540-***-****

***************@*****.***

Sr. Manager, Corporate Communications

Top performing, well respected senior communications manager with more than 15 years of

combined marketing and corporate communications experience for multimillion dollar

companies across diverse industries.

Strong and effective leadership and support of marketing and creative teams as well as

corporate communications departments. Development of strong strategic marketing

campaigns that effectively build corporate revenue and brand image.

Expert in the technical, conceptual and content development of marketing collateral for print

and on the web. Proven ability to drive record high marketing campaign response rates while

staying within budget.

Known for high integrity, attention to details and ability to work well with team members and to

be flexible with strong time management skills.

Skills

Marketing Strategies & Campaigns Sales Collateral & Support

Corporate Communications Public & Media Relations

Creative Team Leadership Social Media Management

Product Positioning & Branding New Product Launch

Web & Print Content Development Cross Functional Team

Copywriting & Editing Management

Market Research Working knowledge of

government entities

Awards

Excellence in Action Award (Successful direct marketing campaign, AOL), 2007 and 2008

Designated Top Talent (Acquisition Marketing, AOL), 2006 and 2007

Professional Experience

INTERSECTIONS INC – Chantilly, VA

Multimillion dollar company providing consumer and corporate identity risk management services

Sr. Manager, Corporate Communications, 1/2010 to Present

Primary in house Public Relations and Corporate Communications liaison working in collaboration

with staff from marketing, creative development, partner solutions, legal, finance, HR, and the

executive leadership team to support all internal and external communications. Manage all top tier

media proactive outreach for the B2B and B2C brands and partner with external PR agencies on

larger initiatives. Oversee brand management across all subsidiaries to ensure cohesive

corporate positioning and messaging. Serve as member of the Charity Committee assisting with

internal and external fundraising activities and events.

Selected Accomplishments:

Transformed direct to consumer PR by incorporating unique landing pages and infographics as

a way to help drive brand awareness and develop content rich consumer resources.

Initiated an annual cost savings of $250k by reducing inefficient programs and implementing

an in house PR program.

Integrated keywords and anchor text into press releases that directly helped to improve SEO

for our direct to consumer brand.

Developed a lead generation strategy for our B2B business through our corporate Internet by

utilizing corporate sponsored research.

As Co Chair for our corporate Charity Committee, assisted in event planning and helped to

raise more than $500k for our Annual Charity Golf Tournament over the past three years.

Redesigned competitive research web portal utilizing SharePoint 2007 to transform an archaic

site into a more automated dynamic website improving overall research analysis for the sales

team.

Currently rebuilding direct to consumer media newsroom to bring it current and relevant with

latest news and media support.

Oversee content management for both internal and external corporate sites.

Assist in the development of corporate event materials to include corporate brochures,

executive speeches and presentation materials.

Manage business relationships with external vendors for event production, including event

promotional items.

Key liaison for all external media entities and follow up on all public release requests and post

release activity.

AOL – Dulles, VA

Multimillion dollar internet service provider

Sr. Marketing Manager, 11/2007 to 1/2010

Marketing Manager, 1/2005 to 11/2007

Asst. Marketing Manager, 1/2003 to 1/2005

Executive Assistant, 1/2001 to 1/2003

Advanced through a series of promotions based on strong performance of successfully managing

all phases of acquisition and retention marketing campaigns to include strategy development,

creative design, production management, and campaign analysis. Leader in managing a diverse,

cross functional team through online technology development, registration, member services,

brand marketing, finance, marketing analysis, legal and integrity assurance.

Selected Accomplishments:

Developed and launched integrated, multi channel print, web and direct marketing campaigns

generating dial up registrations and reactivations within an annual budget of $3.5m.

Developed new targeted direct mail packaging utilizing test and learn methodology.

Led audit of over 200 online registration paths and presented plan to registration team to re

direct traffic from old registration paths to the new registration paths leading to overall

registration efficiency and increase in registration revenue.

Successfully managed spend well below budget by continuing to find efficiencies with

production vendors and materials.

Leveraged knowledge of key SEO terms to continuously test new dial up search terms leading

to increased registration revenue.

Developed new prizm data model to enhance dial up level targeting for direct mail campaigns.

Managed internal receiving and expensing process and led transition of all financial activities

to SAP based on Sarbanes Oxley accounting requirements.

Responsible for all administrative tasks for a department of 80 employees while providing

direction to lower level assistants.

Earned several quarterly awards for outstanding performance and for demonstrating high

regard for corporate values.

COMPAQ COMPUTER CORPORATION – Fairfax, VA

Multimillion dollar computer hardware provider

Executive Assistant, 7/2000 to 1/2001

Provided executive assistant support to Vice President and the Service Provider Sales

Organization.

Selected Accomplishments:

Prepared marketing research reports for senior level management.

Assisted tradeshow / event manager in ordering equipment and preparing event specific

collateral material.

Coordinated worldwide distribution of service provider sales kits to external partners.

Developed presentations and scheduled all executive level meetings and travel.

Prepared monthly time, expense and travel reports.

Managed travel budget for the entire sales staff and managed all domestic as well as

international travel arrangements.

EXXON MOBIL CORPORATION – Fairfax, VA

Billion dollar international oil and gas company

Executive Assistant, 2/1997 to 7/2000

Provided executive assistant support to Vice President of Global Public Affairs.

Selected Accomplishments:

Coordinated large events such as employee forums, book tours and board meetings.

Managed response to letters written to the CEO and Executive Vice President.

Direct lead for all internal and external communications to employees, both active and retired.

Provided editing assistance for company wide brochures and talking points for executive

speeches.

Assisted with executive photo shoots.

Developed and participated in action plans for emergency response drills.

Central Liaison between media and entities external to Mobil Oil.

Took the lead on creation and distribution management of merger press kits.

Technology

Software: Photoshop, MS Project, Crystal Reports, MS Office (Word, Access, Excel,

PowerPoint), Omniture Suite, SAP, Vocus PR Software Suite

Web/Multimedia: SharePoint 2007

Education

SAINT LEO UNIVERSITY – Saint Leo, FL

Bachelor of Arts, 10/2004

Major: Business Administration l Minor: Management

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