C URR ICULU M V ITAE

P radip Bose

Name :

Address : BF-11, Jyangra, Baguiati, Kolkata – 700 059

Phone : 033-****-**** [R], 983******* [M]

Email I D : acdayc@r.postjobfree.com

Cur rent Location : KOLKATA

OBJECT I V E

Seek a long term position in reputed fi rm where I am to utilize experience for

marketing in terest and benefit of the fi rm and contribute to the overall goal of the

f i rm.

PROF I L E

Over 23 years of experience in F MCG marketing with strong visual sense and

ability to t ranslate marketing ideas of the company.

Increase the width/ depth of distribution through sales team and create consumer

awareness through affective promotions.

Supporting team members to achieve personal as well as professional goal.

QUAL I F ICAT IO N

Exams Board

B. Com. Calcutta University

H igher Secondary West Bengal Council of H igher Secondary Education

Secondary Exam West Bengal Board of Secondary Education

PRESENT EXPER I E NCE

E MA M I LTD (HCD)

P eriod- 26 th A ugust 2011 to till date

Position- A rea Sales Manager

A rea of operation- West Bengal

P roducts- Lalima,Nityam Churna,Pancharishta,C.H.Prash,Sardija and Generic

P roducts

H andling two depots at Kolkata & Siliguri with 90 distributors.

PAST EXPER I E NCE

M I DAS-CARE P HAR MACEU T ICALS P VT. LTD .

Period – 7th Jan, 2011 to 16th A ugust 2011.

Products – Lovin air freshner, Relispray, Climax Spray

Position – A rea Sales Manager

Area of Operation – Kolkata, South Bengal

S hree Baidyanath Ayurved Bhawan Pvt. L td . –An established ayurved company

Over 90 years with leading ayurvedic products.

Period – 12th M ay, 2005 to January, 2011

P roducts – OTC Division i.e. Kabzhar, Isabgool, Lal Dant Powder, Chawanprash.

Position – Area Sales Manager

Area of Operation – South Bengal & Kolkata (Whole Sale)

Achievement – Best achievement in West Bengal in the year 2005-06/ 06-07/

07-08/08-09. 65% growth in the last 4 years, controlling 50 distributors.

Emami Ltd . – A F MCG company dealing with consumer products i.e.

Boroplus Cream, Navaratan Hair Oil, Naturally Fair Cream, Meantho Plus

B alm, Madhuri Range of Products.

Period – April, 1991 to May, 2005.

Position – Terri tory Sales Incharge

Area worked – Part of South Bengal, North Bengal

Achievement – Received star performance prize for outstanding performance in field

force bumper sales contest in 1994.

• Best achievement in West Bengal in the year 2000-01/2001-02

• Exclusive coverage of Rural markets by extending distribution network in

d ifferent uncovered area.

• H ighest compound growth achieved in sales in last three years.

From October, 1990 to March, 1991 as Sales Representative in E ureka

F orbes L imited – Vacuum Cleaner Division.

From June, 1988 to September, 1990 as Sales Representative in R ubber

P roducts, dealing with industrial rubber products.

JOB RESPONS IB I L I TY

To plan, execute and control sales and marketing activities, product

development and expansion of market.

To work with sales team on brand extension.

To forecast sales planning based on past sale, recent t rends, competitors’

activities.

To work with supply chain for stock analysis inventory, control and

p rocurement of orders.

Appointing distributors.

Managing brand visibility and displays.

Provides necessary vision and leadership to get the company market

expanded.

Achievement of sales targets and key performance indicators on activity,

sales & persistency by developing, formulating and implementing

specific sales plans to achieve target.

Reports on competitors activities and provide market feedback on new

p roducts, price changes, new launches etc.

Ensure the availability of all SKU on the shelves.

Generating different initiative scenarios, defining field action plans,

setting and communicating field activities.

Securing Primary & Secondary order, keeping t rack record of sales and

competitors activities. Setting target for the allotted ter ri tories –

Monthly, Quarterly, Yearly basis. Pursuing timely payments of the

d istributors reporting daily/ monthly basis preparing, launching plan of

new product.

JOB D ESCR I P T IO N

K eeping coordination between company & distributors – Insure C & F

Agents operation, Despatch, FIFO maintain, settling parties claims,

maintaining account statement of distributors.

PERSONAL DETA I LS

Date of Bir th : 02/06/1965

Father’s Name : Late Salil Bose

Languages Known : Bengali, H indi & English

Nationality : Indian

M ari tal Status : Mar ried with one son

Height : 5’11”

D ES I RE

I am very much interested to work in your organization with my keen desire

and motivation towards the objective of the organization.

N otice Period- One Month

.

PRAD I P BOSE

Date- 08/03/2014

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