Project Manager Sales
Resume:
Kevin L Harwood
Geneva, New York 14456
email: ************@***.***
OVERVIEW
A Twin Cities native, I am looking forward to returning to the metro area with my
young family as circumstances allow.
Lived in the UK and Europe for more than fifteen years and worked for several
well-known global corporations in increasingly responsible communication and
marketing roles.
Globally and culturally astute professional and creative thinker with strong
writing, media relations, crisis communication, and shareholder / stakeholder
experience.
Comfortable working across cultures (both internally and externally) and in
multiple language formats.
Diligent and focused on priorities in order to keep projects on track; measure
ef ectiveness of communication programs; manage expectations at all levels
and to confidently lead teams through the multiple layers necessary to provide
meaningful and results-driven solutions on time and to expectations.
Experienced developing and supporting community initiatives, philanthropic
organizations, and in building positive media relationships.
Confident and inspirational team leader and valuable team player.
EXPERIENCE
Director Communications & Marketing
(CONFIDENTIAL) - Finger Lakes, New York 2008 - Present
Manage the communications, public relations, advertising, and website/social
media aspects of this entrepreneurial service oriented company.
Identify media and promotional opportunities; build and nurture valuable
partnerships via community relations.
With business owner, responsible for taking this new business from a concept to
the number one ranked business in its category in all of New York State and
within the top 100 in the entire US.
Developed, launched and trademarked, and marketed several new brands that
have contributed to the company's growth and success.
Manager, Corporate Communications
Constellation Brands, Inc. - Victor, NY 2005-2008
Responsible for content and management of the company’s annual reports
process from design agency relationship, through to the financials, 10K,
proofreading, printing and mailing to shareholders.
Worked closely with Senior Management and Investor Relations to deliver
meaningful written and visual communications to investors. This included
quarterly results, webcasts and presentation support materials.
Project manager and design content lead for new corporate website, including
design agency relationship, new architecture, copywriting and updates of
content.
Identified positive PR opportunities and wrote / pitched news items and press
releases to select media. Managed and nurtured positive relationships with key
reporters and media contacts.
Managed the Corporate Philanthropy budget and process to review, recommend
and identify worthwhile causes that fit with the company’s vision and provided a
consistent voice within the community. Worked closely with Human Relations to
identify ways to include employees in charitable events and fundraising
opportunities.
Communications & Marketing Manager
Summit Federal Credit Union - Rochester, NY 2002-2004
Managed investor and shareholder / stakeholder communications and key events
both in-house and at outside venues for this large, not-for-profit financial
institution.
Worked closely with senior management to provide written communications and
keynote speeches / presentations.
Initiated intense use of e-commerce, internet and technology-driven solutions for
marketing the services and products of this large financial services organization.
Working with outside agencies, I developed a new corporate identity and
guidelines that provided a cohesive look and brand message to all television /
print advertising, corporate literature, annual reports and direct mail. This
included, but was not limited to, writing copy for printed materials, email
promotions, and internet / website content.
Utilized my past experience working in Europe to lead company forward to
develop meaningful support for their Hispanic customers [a segment of the
community that had previously been underserved].
Key player in developing meaningful relationships with charitable groups and
organizations in the community. Helped to establish the Roland Williams
Foundation’s Financial Literacy Program to teach underprivileged youth how to
manage basic financial tools. I also initiated a partnership with the local
KidsPeace organization to develop meaningful programs that would help the
youth at KidsPeace how to make better financial and personal decisions.
Director of Corporate Communications
Univera Life Sciences - Boulder, CO 2000-2002
Responsible for the marketing and communication ef orts for this direct selling
company that develops and brings to market science-based nutraceuticals to
consumers within the growing health & wellness marketplace; of ering a unique
range of products in the booming anti-aging niche.
Key focus on e-commerce and leveraging the power of the internet to create
exponential growth by increasing both customer and distributor base through
dynamic and aggressive use of multiple channel marketing. Writer and design
lead for corporate website and e-commerce promotions.
Identify and write communications designed to generate positive PR and
valuable media exposure for the company and its continually growing range of
products.
Responsible for creative design, development and execution of multimedia
promotions, keynote presentations by senior executives, training materials, and
media hype for live events with attendance of 20,000 plus.
I was the key player in a vital undertaking to bring all existing marketing
materials into compliance with FTC regulations and to establish processes and
safeguards to ensure all materials met with strict governmental regulations and
guidelines. The company had been levied a fine of nearly $1 million and by my
ef orts in establishing compliance guidelines, the fine was ultimately reduced by
more than 50% .
Worked closely with scientists and pharmaceutical teams on new product
development, marketing programs and promotional materials in an easy to
understand language and with clearly designed formats.
Concept designer and writer for new direct selling sales publication, Metabolic
Living, which sold over 450,000 copies in the first three months - ef ectively
increasing real sales volume for this fast growing pharmaceutical, nutrition and
wellness company.
Group Communications and Marketing Manager
Alticor (Amway) Corporation - UK & Europe 1993-2000
Strategic lead within marketing and communication departments based in the
UK, Ireland, Netherlands, France and Belgium.
Worked closely with senior management and CEO to develop presentations,
speeches, talking points, community and employee presentations. Acted as
“voice” for CEO in written publications, press releases and internal
communications.
Identified the opportunity and subsequently launched a highly ef cient program
that brought key publications, catalogues, and sales materials from six European
countries together into the UK of ce where these were produced in multiple
language versions without loss of design quality or individual country identity.
The economies of this initiative saved the corporation over one million dollars
annually.
Developed and oversaw creative standards, which included corporate and brand
identities, training materials, sales collateral, sales marketing conferences. Also
designed company trade show booths, stands, event showcases, and other
related visual and media materials for various corporate events throughout the
UK and Europe.
Senior Creative - Direct Mail & Promotions
Avon Direct Sales - England 1985 - 1993
Responsible for the content and design of a wide range of printed materials,
direct sales catalogs and promotional materials for this global corporation.
A detail oriented and highly creative role that underlined the importance of
successfully managing multiple projects to tight timelines and strict budgets.
EDUCATION
MBA
Milton Keynes Open University - England
Bachelor of Fine Arts / Advertising Arts
University of Minnesota & Minneapolis College of Art & Design
Project Management Certification
Corporately funded courses - England
DIPCAM
Diploma in Communications and Marketing - England
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