Manager Sales
Resume:
John H. Megahed
Reston, Virginia 20194
****@*******************.***
Personal Summary
• Subject matter expert in website development and design, with primary focus on project management, user
experience, data analytics, and client relationship management
• Experience in providing strategic insight, website usability testing, customer and competitive profiling, trend
analyses, branding, mission and vision statements
• Incorporated 12 years, 20 years experience in consulting, website strategy, and primary and secondary market
research assignments at some of the most preeminent companies in media and entertainment fields
• Master of Business Administration in eBusiness, immediately available for contract assignments or full-time
• Eager to work with a digital age company as a user experience director, Internet leader, general manager,
information architect, usability engineer, senior analyst, copywriter, and market researcher
Recent Experience
• W ork with U.S. Government officials, website designers, usability and UX directors, senior programmers, and
web application developers to build and redesign Federal agency websites for FDIC, USDA, Department of
Commerce, Department of Transportation, and the Department of the Interior, with focus on citizen-centric and
government-to-government information technology roadmaps for the web and mobile devices
• W ork with smartphone app developers and data visualization tools, MicroStrategy, Tableau, SQL, Oracle, and
Hadoop, synthesizing structured and unstructured data sets. Advanced user of Google Analytics, ForeSee
Results, Omniture, comScore, Millenial Media, Nielsen-NetRatings, Forrester, Gartner, IDC, and NPD Group
Professional Experience
THE INTELLIGENT GROUP (2001 - Present) Reston, Virginia
Principal Architect and User Experience Lead, media and market development practice
• Serve as program manager, lead writer, and managing editor of consumer intelligence reports, responsible for
creation, implementation, and management of overall business operations
• Services include website development, copywriting, strategic consulting, data mining and interpretation, log-file
analysis, and advisory services
• Distinguished career in media and entertainment business with strong discipline and expertise in market
analysis, television and Internet audience measurement, ad sales research, customer prospecting, brand
building, product strategy, market intelligence, and Blue Ocean strategy
Achievements:
• W on four multi-year contract awards and renewals from National Guard Bureau, WinMil Group, and
GovWorks-Department of the Interior
John Megahed ****@*******************.*** 703-***-****
ACE INFO SOLUTIONS, INC. (2004 - 2013) Reston, Virginia
Principal Analyst and Usability Engineer, information technology consultancy
• Served as chief architect, principal analyst, copywriter, and managing editor of government websites
• Responsible for primary and secondary research, information architecture, website design, and creation,
implementation, and day-to-day operations management for government websites
Achievements:
• Earned eight consecutive option year renewals from 2005 to 2012, under five different COTR/CORs with
increasing role and added responsibilities from design and build to operations and maintenance mode
COMSCORE (formerly PC DATA, Inc.) (2000 - 2001) Reston, Virginia
Director, Research and Analysis
• Managed a team of ten research analysts, four associates to promote and support the PC Data Online service
• W orked with media outlets, journalists, and investment analyst community to provide quotable insight and
analysis of Internet and e-commerce activity
• Initiated exclusive series of Goldman Sachs Holiday e-Spending reports
Achievements:
• Developed a series of market action reports, which sold 20% better than the core subscription service
• Became a prominent industry spokesperson with frequent press quotes in trade publications and public
appearances on CBS Marketwatch, CNBC, CNNfn, and C NET radio and television
• After PC Data sale to comScore, conducted live, weekly, nationwide Internet analyst report on TalkAmerica
radio network, NetProfits
• Developed the inaugural Home PC Portrait product set
AMERICA ONLINE, Inc. (1998 - 2000) Dulles, Virginia
Director, Market Research
• Managed a $450,000 market research budget
• Handled all aspects of primary and secondary research and executive reporting for the Digital City, MapQuest,
and Moviefone brands
• Provided competitive analysis, trend analysis, merger/acquisition and strategic planning advice to
management
• Served as key liaison and decision maker in evaluating research vendors to conduct focus groups, web site
usability testing, and satisfaction surveys
Achievements:
• Developed a custom consolidation of multiple domains for the Digital City Network
• Under my tenure, Digital City became number one city guide on the Internet, based on unduplicated reach
• Instrumental in combining MapQuest and Moviefone brands into the AOL Local platform
John Megahed ****@*******************.*** 703-***-****
DISCOVERY COMMUNICATIONS, Inc. (1996 - 1998) New York, New York
Manager, Emerging Media
• Managed a $290,000 ad sales research budget
• Handled all aspects of interactive ad sales research and analysis
• W orked closely with sales team, publisher, editors, and key management team to develop marketing
materials, revenue models, and non-conforming advertising types
• Served as founding member of the Interactive Advertising Bureau (IAB) to represent interests of publishers on
the Internet
• W orked with sales planning, ad operations, and editorial team to present online offerings to advertisers
• Managed and motivated team of three extraordinary temporary workers
Achievements:
• Developed an online ad reporting system for sponsors to get real-time results of online campaigns
• Built quarterly @plan digest, distinguishing Discovery.com audience as key sales collateral in winning major
accounts with IBM, Microsoft, and General Motors
USA NETWORKS, Inc. (1994 - 1996) New York, New York
Manager, International Research (started as Manager, Research Systems)
• Managed all of the intranets and in-house systems for Nielsen television ratings. Promoted to manager of
international research, working with research vendors, IBOPE, Audits and Surveys, and Nielsen to track
performance of USA Network and Sci-Fi Channel in overseas markets
• Handled all aspects of audience analysis and executive reporting
• Built presentations for department heads to deliver at industry functions and on press tours
Achievements:
• Introduced first-ever online virtual focus group at the 1995 CTAM cable television show, Anaheim, California
• Presided over launch of the company's first web site, scifi.com
ARBITRON, Inc. (1984 - 1993) New York, New York and Laurel, Maryland
Account Executive (1993), Client Service (1992), Research Analyst (1989-1992), Clerk (1984-1989)
• Instrumental in developing statistics and key measures for cable audience measurement
• Responsible for research methods, policies and procedures to identify high-density African American and
Hispanic areas for differential survey treatments
Achievements:
• Great Performer's Award for 1990 Census Data Integration
• Employee Excellence Awards for Creativity and Software Upgrade Justification
• Promoted to client service representative in 1993, research specialist in 1989, manager of edit team in 1986
John Megahed ****@*******************.*** 703-***-****
EDUCATION
University of Maryland, University College
Bachelor of Science, Business Management, Minor in Radio, Television and Film
August 1989, Honors Graduate, 3.5 Professional GPA
University of Phoenix, School of Continuing and Professional Studies
Master of Business Administration, E-Business
October 2003 graduation, 3.9 GPA
ACHIEVEMENTS, AWARDS, OTHER EXPERIENCE
PMP and CMMI Level 3 Software Development: Completed 2008 and 2010 appraisal and reappraisal certifications
Montgomery College: Teach business courses part-time in Maryland-D.C. suburbs since Fall 2004, active
Live Nation: Work part-time event security at concerts and sporting events since Spring 2002, active
Baltimore Orioles: 1992 Event Personnel Rookie of the Year award, Camden Yards, Inaugural Season
Interactive Advertising Bureau (IAB): 1996 founding member of Media Measurement Task Force (MMTF)
Investment in Excellence: Breakthrough seminar by Lou Tice, founder of The Pacific Institute, Seattle, Washington
John Megahed ****@*******************.*** 703-***-****
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