Belinda K. Hudmon Mobile: 1-847-***-****

*N*** West Woods Drive E-mail: acd8ow@r.postjobfree.com

Saint Charles, IL 60175 LinkedIn: www.linkedin.com/in/belindahudmon

Twitter: @hudmonbk

SUMMARY

Results-driven, strategic marketing executive with digital expertise and over 20 years of experience driving

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growth in high-growth start-ups and global enterprise organizations.

Passionate leader with proven experience building effective teams that deliver quantifiable results.

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Proven track record creating award-winning digital marketing programs comprised of display advertising, social

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and search marketing, email marketing, sales enablement and telemarketing.

Demonstrated success launching and generating demand for new products and services, including the launch of

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award-winning broadband, cloud messaging and cloud security services.

EXPERIENCE

2005 – Present MOTOROLA SOLUTIONS, Marketing & IT, Schaumburg, IL USA

Sr. Director, Global Brand & Digital Marketing & Operations, 2011 - Present

Director, Global Interactive & Relationship Marketing, 2005 - 2011

Responsible for establishing and growing the global digital, demand center, collaboration and

analytics capabilities to drive awareness, demand and engagement. Spearhead strategy and operations

for the public web site and private portals, lead management, digital advertising, search and social

media, public and private communities, sales enablement, marketing insights and analytics, program

management and technology evolution and implementation. Lead a team of 50 professionals and

manage a multi-million dollar budget.

Established an industry-leading demand center comprised of marketing automation processes

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and tools, marketing database and analytics, and campaign strategy resulting in 2013 results of

over 52K inquiries, 14K sales qualified leads and $15M in revenue.

Deployed a global center of excellence for digital advertising that included spearheading

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programmatic and endemic display, retargeting, mobile and paid search and social advertising

campaigns resulting in industry leading awareness and conversion rates.

Spearhead the global social business strategy across owned, earned and paid sites, establishing

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over 40K LinkedIn followers, 17K Twitter followers, 5K Facebook likes, 440K YouTube views

and resulting in social becoming a top driver of visits to motorolasolutions.com.

Established best-in-class employee online community improving collaboration and

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communication for 27,000 employees and contractors and resulting in a 76% engagement rate.

Led the launch of the first global Motorola Solutions web site in 28 countries and 11 languages,

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resulting in a 36% increase in visits annually.

Launched web testing and personalization across Motorola Solutions web sites focused on

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increase web conversions cost-effectively.

Manage the global search engine optimization program resulting in a 33% average increase of

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web site visits from search annually.

Launched industry-first click-to-chat program resulting in 643 opportunities valued at $8.4

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million and a 75% inquiry to opportunity conversion rate in the first six months, and the highest

converting lead source to date.

Belinda K. Hudmon Page 2

2002 – 2005 MX LOGIC (acquired by McAfee), Cloud Security Company, Denver, CO USA

Vice President of Marketing

Responsible for establishing the global marketing and communications function MX Logic, a rapid-

growth VC-funded cloud security start-up sold to McAfee in 2009 for $140 million. Grew enterprise,

service provider and channel partner revenue through integrated marketing programs, digital

marketing, customer acquisition and retention programs, product and channel marketing, and public

relations. Led a team of 10 professionals and managed a $1.5 million dollar budget.

Positioned MX Logic as an industry leader and increased brand awareness – Increased

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media articles 474%, including coverage in USA Today, The Wall Street Journal and CNN,

acquired over 30 speaking opportunities and increased web visits 375%.

Launched successful integrated direct marketing campaigns resulting in a 375% increase in

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web traffic, 27% conversion rate, and a 360% increase in qualified leads.

Managed the launch of an e-commerce site that enabled businesses to purchase and configure

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MX Logic e-mail security services online.

Launched a comprehensive channel web site enabling partners to gain access to marketing

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materials and support programs, submit orders, and track leads and revenue.

2000 – 2002 PACIFIC INTERNET, Leading Asia Pacific Internet Service Provider, Melbourne, Australia

Sales and Marketing Director

Responsible for re-branding and launching Pacific Internet in the Australian market. Spearheaded the

sales and marketing strategy for residential and enterprise data, hosting and messaging services.

Responsibilities included sales management, customer acquisition and retention, branding and

positioning, digital marketing, product and channel marketing, and public relations. Led a team of 30

professionals, managed a $1.2 million marketing budget and delivered $24 million in revenue.

Re-positioned Pacific Internet in the Australian market as a leading ISP, growing annual

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revenue 25% and the customer base to over 40,000 in a highly competitive market with a

limited marketing budget.

Launched a successful e-commerce site contributing over 15% of residential purchases.

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Redesigned the Pacific Internet web site, increasing traffic by 153% – Developed targeted

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content by market, enhanced taxonomy and search optimization techniques.

Developed innovative direct marketing programs resulting in a 187% return on investment.

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Led the development of a successful channel program resulting in 35% revenue contribution.

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Introduced 5 first-to-market DSL services winning 2 nationally recognized awards.

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1998 – 2000 USA.NET, INC., Cloud Email Services Company, Colorado Springs, CO USA

Marketing Director

Spearheaded the global marketing and communications strategy at a rapid-growth VC-funded start-

up. Drove subscriber and revenue growth for USA.NET’s consumer and enterprise messaging

services. Responsible for branding and communications, marketing communications, interactive

marketing, advertising and direct marketing, public relations, product marketing, channel marketing

and web site management. Led a team of 20 professionals and managed a $2 million budget.

Successfully repositioned the USA.NET brand with the launch of a new brand platform and

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integrated communications campaign.

Increased revenue and customer profitability – Increased subscribers from 8 million to over 15

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million, and decreased customer acquisition costs from over $1.00 to $.50.

Launched 4 leading enterprise e-mail services, including the industry’s first enterprise e-mail

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outsourcing service, acquiring over 3,000 customers.

Belinda K. Hudmon Page 3

1997 – 1998 T. ROWE PRICE, INC., Financial Services Company, Baltimore, MD USA

Marketing Manager, Core Retail Marketing

P&L responsibility for the College Planning Service with $5 million in annual investments.

Responsibilities included product strategy and management, communications, advertising, direct

marketing and interactive marketing.

Launched an industry first award-winning online college planning calculator.

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1993 – 1997 AMERICAN EXPRESS COMPANY, INC., Salt Lake City, UT USA

Marketing Manager, Worldwide Marketing, Travelers Cheque Group, 1994 – 1997

• Developed an integrated direct marketing campaign for Gift Cheque product line that generated

$19 million in sales.

• Led the development and rollout of the 1996 Travelers Cheque global advertising campaign,

which resulted in a 10% increase in same-branch-sales in mature markets.

• Managed the 1995 U.S. Travelers Cheque retail and trade promotion for 60,000 retail bank

outlets within a $1.4 million budget.

Management Training Program, 1993 – 1994

1993 WAKUNAGA, LTD. Consumer Packaged Goods Company, Mission Viejo, CA USA

Marketing Coordinator

Coordinated the launch of the Kyolic Gold product to the trade and mass market, which included

managing in-store merchandising, advertising and public relations.

EDUCATION KELLOGG SCHOOL OF MANAGEMENT

Chief Marketing Officer Program, 2014

WASHINGTON STATE UNIVERSITY

Bachelors in Business Administration, Marketing Emphasis, 3.5 GPA, President’s Honor Roll

TECHNOLOGY Salesforce Sales Cloud and Marketing Cloud, Adobe Marketing Cloud, Eloqua, DemandBase,

CallidusCloud, Widen, Stantive Orchestra, Google Analytics, Google Search, Web Trends,

BrightEdge, HootSuite, Jive

AWARDS ”Woman to Watch”, FierceCMO, 2014

Top Digital Marketer, BtoB Magazine, 2011, 2012, 2013

Social Media Gold Award, Business Marketing Association, 2010

WebAward for Outstanding Website, Web Marketing Association, 2008

Relationship Marketing Campaign of the Year, Marketing Sherpa, 2007

SPEAKING “The New MIT: Case Study of Marketing, Sales and IT Collaboration”, AMA, May 2014

“How Does Your Marketing Stack Stack Up”, Marketing Profs, May 2014

“Effective Marketing on Twitter: How to Rise Above the Noise”, Social Media Today, Nov 2012

”Digital Experience is Everything”, BtoB NetMarketing Breakfast Chicago, Apr 2012

”Integrated Marketing Starting with Digital”, BtoB NetMarketing Breakfast,Chicago, Apr 2011

“Build Audience and Extend the Conversation through Social Media”, Marketing Profs, Oct 2010

PROFESSIONAL Business Marketing Association Executive Board Member

& INDUSTRY American Marketing Association

ASSOCIATIONS Sirius Decisions Advisory Member

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