Sales Manager

Ashley Mitchell

Communications Specialist

Baltimore, MD

acd7yp@r.postjobfree.com - 443-***-****

WORK EXPERIENCE

Market Development Manager

BDS Marketing - Baltimore, MD - January 2014 to April 2014

Responsibilities

Marketed Toshiba products to retail partners in Maryland including Best Buy, Staples, Office Depot, etc.

Scheduled and conducted formal training about Toshiba computer products for retail associates and

managers.

Answered customer questions and explained basic computer terminology while closing the sale for Toshiba

products.

Ensured retailers complied with negotiated display space and had correct signage in place for Toshiba

products.

Created daily and weekly reports for the home office that detailed issues, concerns, events, and other

details of store visits.

Accomplishments

The average number of Toshiba laptop units sold per store in the stores that I covered was 6.4% higher than

the average number of units sold per store in uncovered stores.

The average revenue for Toshiba laptops per store in the stores that I covered was 5.3% higher than the

average revenue per store in uncovered stores.

Market Ambassador

Mosaic Sales Solutions, Windows Phone Team - Washington, DC - November 2012 to September 2013

Responsibilities

Engage and excite Retail Sales Professionals (RSPs) and store management creatively with inspirational

product demonstrations and a communication style that explains technology using layman's terms

Make a significant impact on sales and improve the consumer buying experience through effective product

training of store personnel

Maintain a thorough understanding of the products of our client and its competitors

Instill a strong belief in the Microsoft brand and generate in-store buzz through passion and engagement

with Microsoft products

Maintain and protect brand presence of all Microsoft brands and the space they occupy at retail

Complete all required reporting and special assignments in a timely fashion

Accomplishments

-Increased database of regional store staff by 65% during tenure.

Skills Used

Communication, training, wireless technology, and sales

Market Development Representative

BDS - Washington, DC - May 2011 to February 2012

Marketed Dell products to retail partners in Maryland, Washington D.C and Virginia.

Scheduled and conducted formal trainings about Dell computer products for retail associates and

managers.

Represented the Dell brand at events held by retail partners for their customers. Answered customer

questions and explained basic computer terminology.

Ensured retailers complied with negotiated display space and had correct signage in place for Dell products.

Created daily and weekly reports for the home office that detailed issues, concerns, events, and other

details of store visits.

FREELANCE PUBLIC RELATIONS CONSULTANT

self - Baltimore, MD - October 2008 to April 2011

October 2008 - Present

Procured clients using internet advertisements for public relations pieces billed at a flat rate.

ü Created press releases for RasIIa Inc., a New York based entertainment and multimedia company. Also

contributed ideas for marketing plan focused in the Northeast region of the country.

ü Creating media alerts and press releases for AJ Jones. A Baltimore based author and playwright. Other job

duties included editing creative works, advising of media opportunities, and assisting in the set-up of book

release for her first published novel, When Seasons Change.

ASSISTANT MANAGER

Honeycomb Hideout - Owings Mills, MD - September 2007 to October 2008

Contribute to developing new strategies for Honeycomb Hideout regional stores. Communicate with

customers, management, and internal departments to coordinate overall marketing effort in accordance with

corporate sales goals.

ü Assist in managing $500,000 store, drove up target-market product sales through implementation of new

marketing strategy.

ü Assist in hiring, training and managing forward-thinking sales team of 4 sales associates.

ü Responsible for opening store daily on weekdays, setting floor with new merchandise, and planning/

implementing display layouts.

VISUAL SPECIALIST

JC Penney - Owings Mills, MD - January 2006 to January 2007

Responsible for merchandising departments so that the store achieves planned sales. Tracked, projected,

and set floor plans for my area. Maintained communication with management to ensure marketing activities

aligned with business goals. Provided assistance and direction to marketing and sales associates to guide the

creation of marketing mannequins and ensure congruence with objectives.

ü Responsible for visual elements in 5 departments: women's, children, juniors, shoes, and accessories/fine

jewelry.

ü Checked online daily for directions on promotions to ensure our signage was up-to-date and changed

mannequins and became familiar with constructing and organizing fixtures

RECRUITER

Baltimore Research - Baltimore, MD - February 2004 to April 2005

Conducted outbound calls to recruit participants in a wide variety of focus groups. Used database software

(Research Tracker) to create/ develop the calling list for other recruiters based on demographic specifications.

Participated in outreach activities at public functions to increase size of company database. Worked within

a team environment to train and develop new recruiters. Conducted business with honesty and integrity and

created a culture where recruiters felt valued, trusted and understood.

EDUCATION

Master of Business Administration in Marketing

Strayer University

2011 to 2013

Bachelor of Science in Mass Communications

Towson University

May 2008

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