Customer & Web Analyticsa, SAS, SQL

Parveza Rahman

*** ****** ******, *******, ** ***30 612-***-****

***********@*****.***

SUMMARY Result oriented professional with 8+ years of experience in

delivering complex analysis with actionable

insights to influence optimize and drive business decision. Self-

motivated and a fast learner with excellent communication and

presentation skills. Successfully trained, mentored and led

team members.

SKILLS . Analytical tools: SAS (Certified)

. Databases: SQL, Aster Teradata, Oracle

. Web Tools: Coremetrics

. Syndicated data sources: ACNielsen, Mintel, IRI, TNS,

Compere media, Comscore

EXPERIENCE VICTORIA'S SECRET DIRECT (LIMITED BRANDS) Columbus, OH

Sr. Consultant, Customer & Web Insights Oct2012-Till Date

. Analyze customer web behavior across devices, purchase

behavior across channels and product categories to

optimize marketing and offer strategy to drive customer

file growth.

. Formulate creative ways in partnership with cross-

functional partners, to understand the impact of changes

in website layout, marketing strategy and offers to impact

business decision

. Identify winning Offer and Creative via A/B testing, by

partnering with various marketing partners - Web

Operations, Email and Catalogue, to drive higher revenue,

response rates and OI and better understand the levers to

reach revenue and OI goals winning.

. Mentor and guide team members by reviewing their work and

train them on SAS/SQL.

Consultant, Reporting and Analysis July2011-Sept2012

. Provided analysis and consolidated reporting on marketing

programs/campaigns/offer to drive day to day strategic

business decisions and to plan future business campaigns.

. Recommend actionable insights around key strategic

categories and product launches

NATIONWIDE (via AEROTEK/POPULUS GROUP) Columbus, OH

Market Research Consultant Aug2010-July2011

. Influenced media spend decisions by providing

recommendations based on analyzing Industry and Competitor

Media Spend trends and shifts, on a quarterly and Adhoc

basis. Presented insights before senior management, as

well as, coordinated the sharing of information, to

improve marketing effectiveness

. Improved turnaround time by 50%, for quarterly media spend

reports, by partially automating the media spend analysis

process.

PHILIPS HEALTHCARE INC. Cleveland, OH

MBA Marketing Intern Jun-Aug2009

. Summarized the Net Promoter Score(NPS) 2008 survey data,

and provided insights into trends in the different

international and US market segments to focus and tune the

NPS 2009 initiative, to deliver better ROI; presented

before VP and Directors of Marketing

. Developed metrics to determine success rates of research

projects identify trends and encourage financial

accountability, by collaborating with cross-functional

teams (Research, IT, Marketing and the Finance) and

implemented a new project tracking system

INFOSYS TECHNOLOGIES LTD. Mysore, India

Team Lead-Internal Consulting Projects 2005-2007

. Proactively analyzed customer service reports and

effectively led change management process that improved

problem definition, prioritization and resolution and

reduced customer complaints by 25%

. Conducted training sessions and managed development of

user manual for internal customers which increased

application usage from 20% to 80%

BHARAT ALUMINUM COMPANY LTD

Chattisgarh, India

Assistant Manager 2003-2005

. Implemented an efficient maintenance process, by

coordinating with operations and maintenance

teams that reduced start up time by 57% for a

manufacturing assembly

EDUCATION BOSTON UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT

Boston, MA

Master of Business Administration (MBA) - Concentration in

Marketing & Finance

NATIONAL INSTITUTE OF TECHNOLOGY Rourkela, India

Bachelor of Technology (Electronics & Instrumentation)

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