JAY DEE HARRIS

*** ***** ****** **** **** #***

Atlanta, GA 30312

404-***-**** • acd6lb@r.postjobfree.com

EDUCATION

EMORY UNIVERSITY, GOIZUETA BUSINESS SCHOOL Atlanta, GA

M.B.A., Marketing & Analytics Concentration May 2013

UNIVERSITY OF TENNESSEE Martin, TN

B.S., Marketing, Magna Cum Laude December 2004

EXPERIENCE

TRUESENSE MARKETING Atlanta, GA

Account Director 2013 to Present

Develop client’s yearly integrated marketing plan; budget of $2.8M

Work with client to uncover business needs and objectives; crafting appropriate strategies to achieve each goal

Own client relationship and accountable for end of year results and overall budget performance

Project manage client efforts (online, print, social, radio) with internal agency shared service groups

Present to full client team at quarterly business reviews; presenting results, industry trends, and future planning

Establish testing plans for direct response efforts to increase donor retention and exceed yearly revenue projections

Monitor and interpret client performance and measure against forecasted projections; adjusting strategies accordingly

Collaborate with Directors/VPs throughout multiple departments to finalize and implement marketing efforts

Write creative briefs and lead all internal pre-creative meetings for client deliverables

Supervise and mentor junior team members; interviewing and hiring new team members as needed

Assist Senior Director and VP for RFI and RFP responses

GRIZZARD COMMUNICATIONS GROUP Atlanta, GA

Senior Operations Manager 2009 to 2013

Supervised digital production managers for clients’ online display, email deployment and report analysis

Conceptualized strategy direction with digital team for clients’ email marketing and social media presence

Continuously monitored and evolved agency processes to drive efficiencies and reduce production cycle times

Developed project timelines and coordinated with internal teams to ensure all projects were on target with meeting key

benchmarks on schedule; provided weekly reports to COO on status of projects

Helped to acquire 7 new digital clients in 2012 with sales of $560K+ annually by successfully managing existing client

inventory and training sales team on online products, services and industry trends

Developed best practices and mandatory guidelines for direct mail and digital project implementation

Account Specialist 2006 to 2009

Provided daily support for 80+ clients, including largest U.S. agency account

Analyzed ROI for clients’ annual fundraising programs; presented to senior leadership for strategy recommendations

Responsible for closing annual sales of $150K through five unique accounts

Managed 73 individual direct mail campaigns annually

PRESTIGE AUTO Marietta, GA

Marketing Coordinator 2005 to 2006

Coordinated media and promotional client events throughout the southeast U.S.

Managed 2006 Dodge Charger Middle Eastern launch, including ride and drive events and video/photo shoots

Organized Mercedes Benz influencer programs as well as dealer demonstrations of new vehicles

Monitored journal publications for all clients; evaluating issues and resolving as needed

ADDITIONAL INFORMATION

• Six Sigma Green Belt certification

• Experience in Advanced Excel, HTML, salesforce.com, Google Analytics/AdWords, SAS and basic French

Contact this candidate