Manager Marketing

Colleen J. Finn

323-***-**** . ********@*****.***

Portfolio: www.behance.net/cfinn

Brand Marketer and Digital Advisor with 15-years of experience in Beauty,

Spirits and Entertainment, specializing in connection strategy through

engagement campaigns, web experiences, creative content, social media

outreach and public relations.

Cate McNabb Cosmetics, Chicago January

2014 - May 2014

Brand Consultant

. Led brand marketing efforts and planning for Cate McNabb Cosmetics, a

natural color cosmetic line. Achieved 60-day goal of completing brand

development and guidelines, web experience and design, connection

planning and influencer outreach.

. Established marketing calendar and promotion strategy for ecommerce

and CRM marketing, including creative development, experiential

programming and partnership negotiations.

. Hired social public relations agency, SEM agency and brand designer.

Doco London, Hollywood January

2012 - August 2012

Director, Accounts and Engagement

Clients: Disney, Relativity Studios, P&G Beauty

. Responsible for the new business outreach efforts of the North

American office: client development, request for proposals (RFP),

scope of work (SOW), agency public relations and spokesperson.

. Developed custom theme-based Applications to drive user awareness and

increase engagement on social networks.

And Company, Los Angeles June 2011-

December 2011

Interim Account Director, Digital Experiences

Clients: Starz Network, Sony Pictures, Warner Bros. Studios

. Collaborated with creative and developer teams to develop strategic

content and engagement campaigns for Theatrical releases, including

responsive design, display ads, social gamification and social

strategy.

. Defined social media strategy for "Spartacus: Vengeance" TAKE UP ARMS

game challenge. Strategy developed to unlock game challenges and

exclusive content over a 4-month period thereby engaging fans

consistently throughout the season. Increased project budget by 50%

from initial scope of work.

TAAZ.com, Virtual Makeover Software, LaJolla, CA

September 2008 - March 2011

Executive Director, Client Service and Engagement

Customers: InStyle.com, People.com, Revlon, Estee Lauder, ivillage.com,

Bravo.com, TopShop

. Released 44 domestic and international customer licensed-based sites

within first 24-months of start up. Directed the timely execution of

marketing plans and strategies, product innovation, optimization and

content integration campaigns to drive ecommerce revenue and

advertising monetization.

. Collaborated with developers on product innovation to increase

portfolio offerings and customer monetization solutions. Researched

and forecasted trends in beauty, social and technology.

. Increased user engagement to 11-mins and drove social media presence

by 60%. Success based on marketing and content programs developed in

support of Fashion Weeks, Award shows, Cause-Related campaigns &

Seasonal product launches. Integrated retail shopper experience and e-

commerce strategy.

. Presented monthly performance analysis (SEO, SEM, Google,

Coremetrics), KPIs, e-commerce and advertising revenue (Adsense,

Affiliate Networks).

The Lambesis Agency, LaJolla CA April

2006 - March 2008

Management Supervisor, Lifestyle Branding

Clients: SKYY Spirits

. Strategic account manager for SKYY Import Brands. Responsible for the

development of brand marketing plans and creative campaign launches

including, Print, OOH and display and public relations initiatives to

ensure sales growth and profit goals. Managed 4-direct reports and

oversaw Intern program.

. Managed product development for SKYY flavor portfolio extension, SKYY

Infusions. Involved in focus groups, product positioning strategy and

packaging and design development.

FINN/2

BFG Communications, Hilton Head Island July

2004 - February 2006

Account Supervisor, Experiential Programming

Clients: RJ Reynolds/Camel Brand, Diageo/Captain Morgan

. Lead the brand communication for 50-field market Camel Experiential

and Amphitheatre program. Trained market managers on event production,

influencer outreach (WOM) and promotional efforts.

. Collaborated with digital and creative teams on uniform brand

messaging through media creative support across all platforms

including print, digital, outdoor, event, retail and social media

programs. Developed CMS system for local market to digitally manage

and output promotional materials.

. Leveraged entertainment relationships to secure national partnerships:

GenArt, EMI/Capitol & Clear Channel

. Won Promo Golden Reggie Award for "Captain Morgan for President"

experiential promotions campaign.

Golin Harris, Chicago January 2004

- July 2004

Group Account Director, McDonald's Global

. Advised on spokesperson negotiation and event strategy to

announce the partnership between Sony Connect and

McDonald's, at ArcLight, Hollywood featuring Justin Timberlake and

Ashanti.

Contracted PR and Events Manager, Los Angeles

January 2000 - December 2003

Clients: Jaguar, Longines Watch, PS Arts, Audrey Hepburn Children's Fund

. Established partnerships between Hollywood-based charities and

luxury brands to develop cause-related marketing

campaigns and publicity driven fundraising events. Generated more

than 700 million impressions per event, highlights include: InStyle,

People, USA Today, "Extra", "The Jimmy Kimmel Show" & "E!'

. Closed Hollywood Blvd for 24-hrs to create a 10,000 sq. ft

chalk art sketch of Audrey Hepburn in honor of the

collaboration

between the Audrey Hepburn Children's Foundation and the Children's

Hospital Los Angeles. Produced a charity event featuring Buena Vista

Social Club and Christie's Auction House held at the Roosevelt Hotel,

Hollywood.

Stone/Getty Images, Chicago

September 1998 - September 1999

Public Relations Manager, North America

. Launched industry-changing image search website featuring more than 1-

million images available for download. Successfully achieved brand

positioning as the online source for imagery through public relations

initiatives, creative messaging, customer relationship campaigns and

online promotions. Developed strategic partnerships to establish

brand within the advertising community: Cannes Golden Lion, One Club,

Apple/mac, Art Directors Club of NY, Sundance/AIF.

Hill and Knowlton, Chicago March 1995 -

July 1998

Senior Account Executive, Consumer Marketing

Clients: Jim Beam Brands, Oscar Mayer, Kraft Foods, StarKist

. Developed brand connections with consumers through strategic public

relations efforts and activation campaigns featuring: wellness and

fitness tours, music events, sampling programs, festival sponsorships

and media tours.

. Achieved impression goals, highlights include: "The Tonight Show",

"Good Morning America", "Late Night with Conan OBrien", WGN Morning

News, NPR "This American Life", The Wall Street Journal, LA Times,

Chicago Tribune, Time Magazine.

EDUCATION

Marquette University, Milwaukee, Wisconsin

BA in Marketing and Public Relations

SKILLS

Familiar with HTML, Flash, Objective C

Project Management: Google, Basecamp, Fogbugz

Managed CMS, Wordpress and Hootsuite

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