Manager Marketing

Kamal Tahir

+1-847-***-**** *****@**********.*** Twitter @kamaltahir www.kamaltahir.com

Summary:

Professional experience in global information product strategy, commercialization and marketing. Demonstrated

results in leading new product initiatives and improving performance of existing products to accelerate growth,

bolster competitive advantage and ignite company-wide benefits. International work & education experience across

14 countries in Europe, Asia and North America.

Specialties:

• • Digital and Mobile • Data and Information Products

Product and Service Strategy

Strategy

• • Alliances and Commercialization

Business Intelligence

• Marketing Analytics

Experience:

Datamyx Chicago, Illinois 7/2013 – Present

Vice President, Client Strategy

Creating and leading multichannel marketing solutions and strategy for growth business lines of Consumer and

Automotive segments.

• Creating, communicating, and maintaining multichannel marketing strategy for key clients while growing service

utilization and revenue

• Interfacing with client's C-Level and senior executives to define multichannel marketing goals, and to help

achieve those through effective use of technology, analytics and information assets

• Defining capabilities for next set of offerings and solutions for focus industry/segments/channels

• Partnering with product leads to determine data, delivery and build/buy/partner options to bring new solutions to

market/clients

• Determining new custom and syndicated analytics tools and models, and collaborate with analytics leads to

deliver to market/clients

Experian Chicago, Illinois 10/2009 – 7/2013

Senior Manager- Autocheck, Dealer and Commercial Channel (2/2012- 7/2013)

Senior Product Manager- Digital and Marketing Products (10-2009-2/2012)

Led product portfolio of marketing analytics and multichannel marketing data and solutions for

the automotive sector including addressable media and addressable web. Promoted to lead

autocheck.com commercial segment accounting for 40% of business revenue, and additional

set of products including marketing solutions and business intelligence platform for retail

segment.

• Enhanced core data product by overlaying market performance trends and market

demographic data to provide more actionable insights

• Designed and launched trigger solutions for automotive, financial services and retail

segments enabling time sensitive opportunities

• Developed end-to-end multichannel marketing solutions for the automotive industry

utilizing behavioral, attitudinal and demographics based targeting, campaign execution,

and response analysis

• Created digital strategy effectiveness services including new capabilities in A/B and

multivariate testing, Heuristic analysis and SEO/SEM. Incorporated existing assets including

Hitwise internet trends, Mosaic consumer demographic and attitudinal data

• Positioned business line for strategic engagements with clients by developing and

launching issue-based strategy roadmap services for digital marketing, mobile, data,

conversion optimization, and loyalty programs.

• Diversified business line with new offerings in digital advertising analytics for Google,

Yahoo ad MSN

• Launched a customer lab able to mash client data with Experian's data for innovative,

collaborative & exploratory customer analytics

The Nielsen Company Chicago, Illinois 12/2005 – 10/2009

Senior Manager – Global Product Leadership (4/2007-10/ 2009) Senior Project Manager –

Business Planning (10/2005- 4/ 2007)

Led Nielsen Answers portal, the global client gateway to Nielsen’s Business Intelligence

platform, data assets and analytical tools. Led global commercialization strategy for Answers

Business Intelligence platform. Envisioned and created future of industry closing keynote for

annual customer conference. Received 6 performance awards at Nielsen

• Monetized existing information and analytical assets by creating 90+ subscription based

information and analytic widgets

• Simplified and implemented a consistent global analytical and software commercialization

strategy encompassing product configurations, tiers and pricing for Answers Business

Intelligence Platform. Implemented in from Asia Pacific, Latin America, Europe and North

America

• Decreased delivery cycle time of a syndicated information product by 70%, enhanced

infrastructure, simplified user interface, streamlined delivery mechanisms and redesigned a

syndicated data product decreasing cycle time by 70%

• Modernized portal into a collaborative suite enhancing utilization and usage analytics.

Roadmap included mobile access, enhanced reporting, collaboration, workflow, community,

tags, personalization, widgets and micro-apps.

• Picked by the CFO to lead integration of two acquired companies, covering product,

systems, legal, marketing, financial and operations

Underwriters Laboratories Chicago, Illinois 6/2002 – 12/2005

Global Business Manager (1/2004 – 12/2005) Senior Manager Strategic Marketing &

Strategy (6/2002 – 1/ 2004)

Handpicked by the CEO to design and launch a $100M global environmental compliance

service line to address emerging regulations. Service included industry’s first global B2B

intelligent portal and Business Intelligence solution allowing for monitoring, sourcing and

tracking. Received CEO’s spot award for beating launch date and being rated best in class by

AMR Research

• Realigned existing capabilities, built and acquired new capabilities through alliances with

software vendors, agents, test labs and other delivery partners in US, China, EU, Japan,

Korea, India and Singapore reducing startup costs by $2M and time to market by 12 months

• Reduced costs by 15% through simplified operational processes and automated portal

interface with global partners and customers

• Created UL’s first strategic marketing program to support 13 global business units and

supported strategy and launch for multiple new services including consulting service, first

direct to customer testing service, wireless testing and renewable energy services

• Received awards including CEO’s spot award 2004, Strategy award 2004, Marketing Award

2002 & 2003, CMO award 2005

Arthur Andersen- Business Consulting Chicago, Illinois 1/2001 – 6/2002

Experienced Consultant-Strategy

• Streamlined strategy for consumer marketing systems and tools for the 2nd largest

insurance company in USA

• Created an strategy and initiatives roadmap for a multinational’s customer strategy

initiatives including collaboration portal and CRM

• Designed a shared services center supporting multiple units of a fortune 500 company to

decrease annual costs by $8 million

Education:

Temple University - MBA: International Business Strategic Mgmt Philadelphia, PA

1997

• International modules taken in Italy and Switzerland with Temple University-Rome

• Temple Student Government, International House Sommers Fellow, Rugby Club,

Philadelphia Hoppers Soccer team.

Emporia State University - BSB in Marketing, Minor in Information Systems

Emporia, KS 1993

• International module in UK, France, Belgium, Germany and Netherlands with

University of London

• Phi Sigma Kappa, Student Government Chair, Leadership ESU, Harter scholar, Miller

scholar, Soccer and Racquetball team.

Other Education

• Massachusetts Institute of Technology- Tackling the Challenges of Big Data

(Expected April 2014)

• Cornell University-Executive Leadership Certificate 2010

• Kellogg Graduate School of Management, Northwestern University - E-

Business Strategy Certificate 2000

• George Washington University- Project Management Certificate 1999

• Pragmatic Marketing- Pragmatic Marketing Certified 2011

• Marketing Experiments - Landing Page Optimization, Online Testing, Email

Marketing 2011

• WebTrends - WebTrends Analytics for Marketing Professionals 1 & 2 2011

• Balanced Scorecard Collaborative - Balanced Scorecard Development certificate

2004

Publications and Presentations:

• Presenter: Global event streaming talk: Designing Big and Better data Products-

International Big Data Week, April 2013

• Big Data- What a Rush, International Big Data Week Blog, April 2013

• Presenter: Data Monetization- Product Development & Management Association,

March 2013

• 5 Ways to Reach Customers in the Digital Era – eMarketing + Commerce (eM+C),

January 2013

• The Right Triggers – Dealer Magazine, January 2013

• Optimizing Information - Digital Dealer, July 2012

• There’s only One Constant in Auto Industry: Change- Digital Dealer, June 2012

• White Paper: Growth and Opportunity Through Branding, Search and Social- AASA,

May 2012

• Happy Post Holidays to Marketers: Focus Areas and How to Make it Count, Retail

Online Integration Dec 2011

• Reduce Process Friction to Improve Holiday Marketing Campaigns, - Experian Blog, Dec

2011

• Models Have a Shelf Life, Experian Blog, Jan 2011

• 6 Steps to Improving your e-commerce holiday sales, Retail Online Integration, Nov

2010

• 5 Tips to Freshen Your Loyalty Program, DirectMag, Nov 2010

• The High Cost of Underperforming Loyalty Programs, Direct Marketing News, Aug

2010,

• Beyond Data- Power of Insights, Nielsen Consumer Insight, September 2008

• Information Ecosystems and Bridging the Gap from Data to Insights and Action,

Consumer Goods Technology, July 2008

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