SEO, Online Marketing, Digital Marketing
Resume:
Sector-12, Dwarka, New Delhi, India
Phone: +91-991******* &
E-mail: - acd56e@r.postjobfree.com
Online Marketing (SEO/SEM/PPC/SMM) Expert/Specialist, Digital Marketing Strategist
Organic Search Engine Optimization (SEO) Expert/ Specialist, SEO/SEM Internet Campaign
Specialist
12 years of rich experience in execution of projects dealing with Digital Marketing Strategies and
Programs, Online Marketing Campaign (SEO/SEM/PPC/SMM), Search Engine Optimization,
SEO/SEM Internet Campaign for various clients (domestic & international)
2 “Currently working as “Independent Digital Marketing Consultant, Strategist and
Expert with TOP Leading International companies”
3
Summary of Qualifications:
Driven, experienced, results-oriented Digital Marketing Professional with 12 years of experience
driving, shaping and launching clearly defined internet marketing strategies that increase brand
value. Multi-disciplined and hands-on manager who combines strategic vision, strong project
management, proficiency and creative sensibility to pioneer high-caliber digital and online
communications in tune with consumer trends and business objectives.
Area of Expertise in:
Digital Marketing Strategies, Programs and Campaigns, Search Marketing (SEO, SEM, SMO), PPC
- pay-per-click campaigns, Internet Marketing Strategy, Search Engine Optimization/ Search Engine
Marketing, SEO/SEM Internet Campaign, Organic Search Optimization, Lead Generation, Display
Campaigns, Social Media Marketing (SMM), Digital Media Planning, branding and positioning,
Online Sales & Online Marketing, Strategic Planning & Management, Offline Marketing &
Business Development, Web Analytics & Reporting, Customer Acquisition and Retention
Successful track-record driving Conversion, ROI and Revenue through the development of
SEO/SEM & Online Marketing Campaign
Skills ‘n’ Expertise
• Develop, manage and implement Online Marketing programs & campaigns from strategy to
implementation, developing budget and monthly/ annual marketing plan to drive customer
acquisition, engagement, monetization and retention through key online acquisition
programs including search marketing (SEO / SEM, PPC campaign management),
SEO/SEM strategies and campaigns, display campaigns, lead generation, SMO/SMM,
Display Campaigns, email promotions, media planning & buying, viral marketing, Mass
Media (direct mail, TV, magazine adverts), webinar presentations, Digital Branding
designed to maximize web site traffic, conversion and sales demand. Experience of audience
development, brand building, Revenue Generation and customer
acquisition/conversion/retention strategies.
• Own and manage the Digital Strategy across B2B and B2C. Develop, manage and execute
the online marketing programs and strategies - SEO/ SEM campaigns, PPC pay per click,
search engine advertising, SMM/ SMO, paid search and cross channel web analytics for
maximizing Revenue/ROI from marketing campaigns & channels. A nalyze and track
performance and success metrics of online marketing campaigns, a nalysis of online
marketing spends/activity effectiveness, with tactical changes based upon findings.
Managing campaigns within the budgets allocated and collaborate with the marketing,
product, business and technology teams with primary accountability to business on delivery
of maximum qualified traffic within given budgets.
• Manages overall SEO strategy and implementation to increase qualified organic search
engine rankings and performs SEO technical, architectural, and compliance audits. Planning
and implementing complete search engine optimization with on-page & off-page
optimization, content and html optimization, SEO Copywriting, competitive research,
Keyword research, internal linking strategy, meta tag development, improving site structure,
page construction, inbound linking strategies, website traffic metrics, W3C validation and
provide key reports using a variety of metrics including ranking, traffic, conversions.
Dynamic website Search engine optimization like data base driven, CMS based, &
Ecommerce websites etc. Analyze website traffic and provide technical, design, content,
optimization strategies for search engine improvement that maximizes ROI. Proven track
record of successful SEO strategy and implementation.
• Local SEO: Specializes in providing proven local SEO Service.
High rankings in Google, Yahoo! and Bing local listings
1.
A Custom Geotargeted Domain Name/URL for the Website
2.
Directory submissions to popular sites: Google Local, Yahoo Local, Yelp, SuperPages,
3.
Rate It All, local directories like Google, Yelp, CitySearch, Relevant Yellow and many
more
Submission to Acxiom and Infogroup (They will distribute your business information to
4.
numerous online directories!)
Place Page Signals
5.
(Categories, Keyword in Business Title, Proximity, etc.)
External Loc. Signals
6.
(IYP/aggregator NAP consistency, Citation Volume, etc.)
On-page Signals
7.
(Presence of NAP, Keywords in Titles, Domain authority, etc.), Location Keyword in
Business Title
Link Signals
8.
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
Review Signals
9.
(Review quantity, Review velocity, Review diversity, etc.), Location Keywords in
Reviews
Social Signals
10.
(Google+ authority, Facebook likes, Twitter followers, etc.)
Quality/Authority of Structured Citations, Quantity of Citations from Industry-Relevant
11.
Domains, Quantity of Citations from Industry-Relevant Domains
City, State in Places Landing Page Title
12.
Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Multiple Places
13.
Reviewers, etc)
Quality/Authority of Inbound Links to Places Landing Page URL
14.
City, State in Most/All Website Title Tags
15.
Authority of +1's on Website, Number of +1's on Website, Number of Shares on
16.
Google+
Location Keywords in Anchor Text of Inbound Links to Domain
17.
Product / Service Keyword in Local Plus Page Description
18.
City, State in Most/All H1/H2 Tags, Geographic Keyword in Website URL, Location
19.
Keyword in Business Title
And lot more…
20.
• Achievements:
#1 and top 10 rankings for highly competitive keywords.
1.
Achieved top 10 SERPs on Google, MSN and Yahoo for 60 keywords in 5-6
2.
months. And top 20 ranking for another 26 keywords.
Increased website traffic by over 200% in three months
3.
Increase the sales leads by 60%
4.
Google Page 1 Ranking for the majority of target keywords – and even when there
5.
wasn’t Page 1 ranking for the client’s site, off-page content referring to the client
reached the first page of Google.
High rankings bringing high visibility and relevant traffic.
6.
67.5 % increase in website conversions.
7.
Devised a comprehensive holiday campaign which drove £2 million in revenue. The
8.
campaign included SEO/SEM, email, display, social media, video, and text ads
• Manage the day-to-day SEM campaigns including keyword management, bid optimization,
ad copy writing, landing page optimization, budget management, A/B testing, campaign
performance tracking & reporting. Analyze web site conversion metrics (CPM, CTR, CPC,
CPL, and CPA), site traffic, click rates, conversion rates, ad expenses and ROI to improve
campaign performance and increase revenue. Analyze budgets, managing bids, optimizing
keywords, and improving conversion rates. Manage tracking and reporting of SEM
campaigns and provide performance reports which includes click, CTR, conversion, spend,
and ROI. Perform tests on ad copy, landing pages, bid prices and keywords to increase
clicks, impressions, click-through rates, conversion, conversion rates, ROI
• Manage the Social Media Campaigns and Strategies for Facebook, Twitter LinkedIn and
YouTube. Reputation Management for Brands, Micro Blogging, and Social Media
Populating & Social Media (Buzz) Measurement tools.
• Manage the SEO Marketing projects, accounts and clients; Reporting to clients on the
success of natural search marketing campaigns and p erform sales and technical discussions with
clients, presentation and preparation of proposal documents. Work with the design, development,
marketing and business development teams to define requirements and functional specifications
for project initiatives and maintain time-lines, deliverables and requirements for projects. Prepares
and presents the statement of work and proposals for identified clients in conjunction with account
management. Develop a business approved project requirements document with clear definition of
business deliverables. Develops project plans specifying goals, strategy, scheduling etc.
• Ensure ongoing usability and website testing to ensure effective evolution of site design,
content and functionality to take ownership of analyzing the online customer journey and to
propose and implement improvements for site functionality and the customer journey to improve
this and to increase the site conversion rate and increase the volume of online sales.
• Analyze Online Marketing campaign performance, and derive actionable insights that drive
scale and efficiency. Track, report, and analyze campaign performance on a daily basis to
meet advertising requirements and maximize ROI. Utilize web analytics tools to monitor
and analyze organic search performance and calculate ROI. Track and analyze key media
metrics (using Google Analytics, Hit wise), click-through, key paths, unique visitors, most
popular pages, page views, downloads, conversions, opt-ins, traffic patterns and other web-
related metric tracking.
• Liaise with agency / vendors for digital activities of the brand. Work cross-functionally
within the Company's marketing organization to align campaign goals with digital
advertising strategies
1 Professional Profile:
2
Designation: Independent Digital Marketing Consultant
Duration: Dec 2011 till Now
Job Profile:
• Responsible for building, growing and optimizing online marketing programs (SEM, SEO,
PPC, display, mobile, social media and email) in order to acquire new customers, increase
retention and drive profitable sales. Responsible for the day-to-day management of the
online marketing programs, including execution, optimization, reporting. Evaluate and
recommend new online marketing opportunities and technologies.
• Develop, design, implement and measure online marketing programs; paid and natural
search, display, email marketing, mobile, and other online marketing.
• Manage overall SEO strategy and implementation to increase qualified organic search
engine rankings and performs SEO technical, architectural, and compliance audits. Top-to-
bottom management of SEO campaigns; Planning and implementing complete search
engine optimization with on-page & off-page optimization, content and html optimization,
SEO Copywriting, competitive research, Keyword research, internal linking strategy, meta
tag development, improving site structure, page construction, inbound linking strategies,
website traffic metrics, W3C validation, generating ranking reports, conducting site audits,
handling client concerns, etc and provide key reports using a variety of metrics including
ranking, traffic, conversions. Proven SEO success including ranking for targeted keywords,
increased traffic, referrals and conversions by leveraging all types of organic traffic
opportunities Analyze website traffic and provide technical, design, content, optimization
strategies for search engine improvement that maximizes ROI.
• Execute on SEM activities, including experiment design for ad text and landing page
optimization, improving bidding efficiency, and growing campaigns through keyword
expansion, match type testing, and other strategies.
• Plan & Monitor website activity, traffic trends, user acquisition/marketing metrics.
Implementing best practices of SEO, SEM, & SMM strategies on the websites built.
• Generate actionable observations, insights, conclusions and recommendations from data to
drive site improvements and optimize business performance
• Improving the usability, design, content and conversion of the company website.
• Identify key metrics and prepare weekly, monthly, quarterly and yearly reporting to
meaningfully interpret web traffic results and implications.
Projects Completed:
• www.mofuse.com
• www.smartsealedinsulation.com
• www.optimatech.net
• www.pennclo.com
• www.testbank.net
• www.student-plus.net
• www.nyccorporatevideoproduction.com
• www.agent-cy.com
• www.jasminesandler.com
• www.ricg.com
• www.fjcsecurity.com
• www.travelbusinessacademy.com
• http://www.acadia-schoodic.org
• http://www.vfitnessonline.com
Employer Name: Market Goal Inc. (Doon Interactive)
Duration: April 2011 – Nov 2011
Designation: Head – Online Marketing
Job Profile:
• Own and manage the Digital Strategy across B2B and B2C. Develop, manage and execute
the online marketing programs and strategies - SEO/ SEM campaigns, PPC pay per click, search
engine advertising, SMM/ SMO, paid search, email campaigns, viral marketing, and cross
channel web analytics for maximizing Revenue/ ROI from marketing campaigns & channels.
Analysis of online marketing spends/activity effectiveness, with tactical changes based upon
findings.
• Creating, managing, and optimizing online marketing and search engine marketing programs
for both natural (SEO) and paid search (SEM). Manage all aspects of SEO, SEM, PPC
campaigns across all search engines (Google Ad Words, Yahoo Search Marketing)
Lead a team of managers & executives to develop and execute the online marketing
o
strategy for -
Search engine optimization
Paid Search
o
Display
o
Social media marketing
o
Hire manage & build strong team with best in class online marketing competencies,
o
skills & experience sets.
Working closely with the Sales and Web Development Team as well as the CEO of
o
the company to define, manage and execute the web properties
Manage relationships with search engines & agencies to further optimize search
o
marketing campaigns.
• Manages overall SEO strategy (both on and off-page) and implementation to increase
qualified organic search engine rankings. Develop SEO standards and implement search
engine optimization processes through keyword research, on-page optimization, URL
structure, linking, META tags, site redesigns, site structure & page construction, content &
html optimization, SEO copywriting, linking internal structures and site maps
• Leads SEO effort for all of the company/ client's websites. Devise and implement SEO
strategy and use analytic tools to gain insights to improve and refine the SEO strategy on a
continual basis
ROI:
1. In addition to the most highly competitive keywords, the site ranks for 30 - 40 mobile
specific keywords in 4-6 months
2. Site visitors up 70% in just three months. Organic search engine traffic quadrupled over
same period. In addition to this there have been some great results from social media
and referring sites
3. In addition to the increase in traffic, the bounce rate has come down considerably from
65% to 34 % - indicating a much larger site stickiness and targeted content on pages
4. PPC now well above targeted average conversions at a very low cost-per-click. First
page ranking for a number of excellent generic terms including “ create mobile
website”, “Build mobile site”, Building mobile sites”, and “mobile website developer”
5. In the last 3 months, the client has gone up almost 150% in both Online Leads & Ad
revenues
• Pay Per Click (PPC) – Develop & Execute search marketing tactics, including: keyword
research, ad copy creation, bid management and conversion optimization, campaign
performance tracking & reporting.
• Drive strategic, analytical and revenue generating traffic in projects related to organic
search. Oversee all facets of reporting, measuring, and segmenting of existing search related
traffic and rankings, as well as site analytics and metric
• Drive the strategy, revenue and profitability of paid and organic search. Accountable for
traffic, revenue, and customer acquisition goals on both paid and organic search.
• Liaise with agency / vendors for digital activities of the brand. Manage & maintain
relationships with internal customers/partners to communicate campaign
performance/progress to goals.
• Develop and manage metrics and budgets; Analyze and report program performance;
provide results and recommendations for improvement and new programs
Employer Name: Zen3 Info Solutions Ltd
Duration: Sep 2009 to Aug 2010
Designation: Manager SEO/ Online Marketing
Job Profile:
• Defining and Managing the execution of all projects associated with internet marketing -
SEO/SEM, Paid Search Campaign (PPC), Lead Generation, Display Campaign, Social
Media Campaign (SMM/SMO)
• Develop and maintain SEO strategy and project plan and coordinate implementation across
multiple teams. Utilize keyword analysis, competitive analysis, and optimization of
keywords, links and meta-tags to drive site traffic and further coordinate SEO optimization
of content pages and channels
• Develop and implement SEO best practices across multiple properties. Measure and report
on the effectiveness of SEO strategies in generating increased web traffic and organic
revenue. Generate readable SEO reports and create SEO roadmaps. Actively monitor search
rankings and work on improving SEO strategies, coordinating improvements with website
production team and developers
Proven records for clients SEO & PPC Projects:
SEO: Over 30 keywords ranked on 1st page of Google in 4-6 months
1.
Organic traffic element has increased by a staggering 256% due to an increase in search
2.
volume and increased search engine rankings for a wide-range of optimized key terms & the
cost per visitor dropped over 68% and currently averages less than 20 pence per visitor.
3. The client went from 25-30 conversions per week to more than 100 conversions per week.
• Develop and implement search marketing tactics, including: keyword research, ad copy
creation, bid management and conversion optimization, campaign performance tracking &
reporting.
Employer Name: Cybertech International Holdings
Duration: Oct 2008 to Aug 2009
Designation: Assistant Manager Online Marketing
Job Profile:
• Develop, manage and implement Online Marketing Programs and Strategies (SEO, SEM,
PPC, lead generation, Social Media Marketing)
• Responsible for Organic Search Engine Traffic & Ranking of official website
www.onecybertech.com
• Involved in overall SEO strategy (both on and off-page) and implementation to increase
qualified organic search engine rankings & traffic and performs SEO technical, architectural,
and compliance audits, create keyword optimized content and landing pages. Produces
ongoing performance reports monitored against traffic, indexing, and ranking goals and
recommend changes to improve search engine exposure.
• Managing clients’ SEO / PPC projects with proven results, landing page optimization, A/B
and multivariate testing, market research and analysis, keyword evaluation tools,
communication with clients, marketing team management and project management.
• Manage and optimize all aspects of SEM/PPC campaigns across all search engines (Google
Ad Words, Yahoo Search Marketing). Execute search marketing tactics, including: keyword
research and expansion, ad copy creation, budget and bid management and conversion
optimization, campaign performance tracking & reporting
Employer Name: Binary Semantics Ltd
Duration: July 2005 to Sep 2008
Designation: Senior SEO/ Team Manager
Job Profile:
• Planning, organizing and implementation of online marketing campaigns to achieve user
acquisition objectives and user engagement goals such as SEO/SEM Campaigns, Paid
Search Campaign (PPC), Lead Generation, Email Marketing
• Develop and maintain SEO strategy and project plans & lead implementation of SEO
projects. Devise, implement and maintain search engine optimization ( SEO) plan resulting
in top search engine keyword rankings for www.binarysemantics.com. Generate traffic and
sales growth for multiple brands through search engine optimization, including: keyword
targeting, content and URL optimization, and link building.
• Top-to-bottom management of SEO campaigns; on-page & off-page optimization, content
and html optimization, SEO Copywriting, competitive research, Keyword research, internal
linking strategy, meta tag development, improving site structure, page construction, inbound
linking strategies, generating ranking reports, conducting site audits, handling client
concerns, etc. Proven SEO success including ranking for targeted keywords, increased
traffic, referrals and conversions by leveraging all types of organic traffic opportunities.
ROI:
• Achieved top 10 SERPs on Google, MSN and Yahoo for 36 keywords in 3 months. And top
20 ranking for another 20 keywords for www.binarysemantics.com
• Increasing the number of unique visitors by 200%.
• High rankings bringing high visibility and relevant traffic.
• The website saw an 85% increase in the volume of search engine traffic sent to the site.
• 64.5 % increase in website conversions
• The website saw a 128% increase in the number of inquiries submitted through their web
site.
• Leads climbed from 58 per month to 120 per month at $21.13 cost per lead.
• Develop, manage and implement the SEO strategy and project plans across multiple
projects and generate SEO metrics to monitor the effectiveness of SEO initiatives. Drive
search engine optimization program to increase organic rankings and drive quality traffic to
web site, analyzing, recommending & implementing specific search engine optimization
enhancements
• Lead the traffic syndication and traffic generating strategies related to organic search engine
traffic for various products & clients. Create and lead all SEO projects to ensure uniformity
and best practices are adopted.
• Drive the strategy, revenue and profitability of paid and organic search for
www.binarysemantics.com web portal. Accountable for traffic, revenue, and customer
acquisition goals on both paid and organic search.
• Managing clients’ SEO / PPC projects with proven results, landing page optimization,
multivariate testing, market research and analysis, keyword evaluation tools, communication
with clients, marketing team management and project management.
• Reporting & analysis: Monitor, track, and report SEO on all organic traffic metrics.
Employer Name: Net creative Mind Solutions
Duration: Jan 2002 to July 2005
Designation: E-Marketing Executive
• Develop, manage and implement Online Marketing Programs and Strategies (SEO, SEM,
PPC etc)
• Develop, manage and implement the SEO strategy and project plans across multiple
projects and generate SEO metrics to monitor the effectiveness of SEO initiatives. Drive
search engine optimization program to increase organic rankings and drive quality traffic to
web site, analyzing, recommending & implementing specific search engine optimization
enhancements.
• Develop and maintain SEO strategy and project plans & lead implementation of SEO
projects. Devise, implement and maintain search engine optimization ( SEO) plan resulting
in top search engine keyword rankings for www.netcreativemind.com . Generate traffic and
sales growth for multiple brands through search engine optimization, including: keyword
targeting, content and URL optimization, and link building.
Highlights
12 years of experience in Internet Marketing strategy, SEO/Search Engine Optimization,
SEO/SEM Internet Campaigns, Online Marketing Campaign Management, PPC
Campaign, Customer Acquisition and Retention, Traffic Generation, CRO, Online Business
Development, Digital Marketing, Affiliate Marketing, mobile marketing, Digital Media
Planning.
• Strong Project Management and Team Management skills and the ability to manage multiple
projects simultaneously
• Well organized and ability to work effectively under pressure to meet deadlines.
Project List
• TestBank.NET – www.testbank.net
• Student-Plus.NET – www.student-plus.net
• Agent-Cy Online Marketing Inc – www.agent-cy.com
• NYC Corporate Video Production – www.nyccorporatevideoproduction.com
• Market Goal Inc. - www.marketgoal.com
• Page Turn Pro - www.pageturnpro.com
• MO fuse Inc. - www.mofuse.com
• Digital Marketing Agency, UK – www.toinfinity.co.uk
• Smart Sealed Insulation Inc. - www.smartsealedinsulation.com
• Optimatech Solutions - www.optimatech.net
• University of Pennsylvania - www.pennclo.com
• Soft lasers Inc. www.softlasers.com
• Laser therapeutics Inc. www.lasertherapetus.us
• Cybertech International Holdings - www.onecybertech.com
• Iglu Cruise UK - www.iglucruise.com
• Cruise Answers UK - www.cruiseanswers.co.uk
• Binary Semantics Ltd www.binarysemantics.com
• Ministry Greetings - www.ministrygreetings.com
• 3GB.com.au, USA - www.3gb.com.au
• Lion Rock Shop www.lionrockshop.com
• Specialty Lumber, USA - www.specialty-lumber.com
• Amika Mobile, USA - www.amikamobile.com
• Beauty School of America, USA – http://bsa.edu/
• Hilltop Nursuries, UK - www.hilltopnurseries.co.uk/.
• Samujana, UK - http://www.samujana.com/
• Grateful Heads, UK - http://www.gratefulheadsonline.com/
• Elm of Burford, UK - http://www.elmofburford.com/
• Fresh Tracks Canada - http://www.freshtrackscanada.com/
• Tallis Country - http://www.talliscountry.co.uk/
• Fleet Law, UK - http://www.fleetlaw.co.uk/
• PA Cheltenham - http://www.pacheltenham.com/
• Canadian Train Vacations - http://www.canadiantrainvacations.com/
• Canada Polar Bears - http://www.canadapolarbears.com/
Educational ‘n’ Professional Development
• PGDCA (Post graduate Degree in Computer Application) from IGNOU, New Delhi, India –
Year 2005.
• Diploma in Computer and E-commerce Studies (DCS) from Informatics validated and
certified by the University of Cambridge, Local Examination Syndicate U.K. New Delhi,
India. – Year – 2001.
• University Degree (B.Sc. Chemistry), Purvanchal University – Year 1997.
• Imparted Professional Training for WLC College India – Digital Marketing Strategy and
Implementation, Planning and Execution, Brand Recognition and Visibility, Digital
Marketing Tactics, Online Business Development, Online Sales etc - From Jan 2012 to
March 2013 As Visiting Faculty.
Technical Expertise
Web Technologies: HTML, JavaScript, ASP, CSS, Dream Weaver, Adobe Photoshop
SEO & Web Analytics Tools: Web CEO, Page Analytics, SEO Elite, IBP, SEO Reports, Rapid
Keywords, Keyword Discovery, Word tracker, Google Analytics, Hit
wise, Web Analyzer, Good Keywords, Google Insights, Google
Trends, Google Ad words, AWStats, Raven Internet Marketing
Tools, SEO Power suite, SEOMoz, Majestic SEO, Hitwise,
Omniture
Language Proficiency
Hindi, English
Personal Details
Sex : Male
Nationality : Indian
Passport No. : H3789965
2
Marital Status : Married
Hobbies : Listening to music, Reading IT magazines
Strength
Sincere and committed, enjoy working in a team and ability to work effectively under pressure to
meet deadlines.
Contact this candidate