MICHAEL S. HAMPTON

516-***-****

** ****** ******, *******, ** 11702

acd3vz@r.postjobfree.com

Hard working team player and leader; experienced across a range of

industries; create competitive advantage by taking the lessons learned from

one industry and applying it to others. Demonstrated talents in building

brand name awareness through various marketing techniques. Ability to multi-

task, with a high level of personal initiative and self-drive.

CORE COMPETENCIES

Integrated Marketing Social Media Strategy Brand

Communications SEO Tactics Mgmt./Implementation

Community Relations Google Adwords (PPC) Strategic & Forward

Advertising / Website Management Thinking

Publications Project Management Team Leadership

Graphic Design Business Development

Fundraising/Event

Planning

EDUCATION

MBA Business Management

Dowling College, Oakdale, NY

MA CommunicationS

New York Institute of Technology, Old Westbury, NY

BS Business Economics

State University of New York at Oneonta,

Oneonta, NY

CERTIFICATIONS

Project COMMUNICATION MANAGEMENT

Corporate Education Group

Project SCOPE MANAGEMENT

Corporate Education Group

Project FRAMEWORk AND INTEGRATION

MANAGEMENT

Corporate Education Group

EXPERIENCE

May.2014- Rehab Alternatives Medical staffing, jerichio, NY

Present Marketing & Communications Consultant

. Plan, create and coordinate all marketing/communications

activities, including Web site, Social Media, SEO Strategy, email

marketing, and print collateral.

EXPERIENCE

May.2013- EAC Network, Hempstead, NY

April 2014 Manager, Marketing and Community Relations

. Coordinate and sustain all aspects of internal/external marketing

communications, including news media, a diverse array of

print/electronic publications, web site, email marketing, radio

advertisement, and social media initiatives for over 70 different

organizational programs in 18 different locations.

. Execute organizations 2013 Strategic Plan for rebranding.

. Coordinate the creation and implementation of a strategic plan for

the marketing and community relations functional area of the

organization.

. Implement and manage strategy/tactics of all Social Media

platforms.

. Plan, implement, and coordinate the marketing, advertising and

community relations programs to parallel the goals and mission of

the organization.

. Establish and maintain positive external relationships with

individuals, businesses, and community-based organizations that

support EAC Network's efforts.

. Compose correspondence, media messages, articles, press releases,

announcements, presentations and other oral/written communications

to meet the organizations outreach needs.

. Act as spokesperson and liaison with the media.

. Coordinate the photography needs of the organization.

. Plan, create and coordinate all marketing/advertising activities

for organization events.

. Participate in appropriate organization committees.

. Cultivate individual relationships and partnerships that support

EAC Network's initiatives.

Feb.2012- Uptown Athletic Club, New york, NY

May.2013 Marketing Manager/Social Media Developer/Volunteer

Consultant

. Marketing Manager: Developing new marketing strategy and tactics.

Responsible for deploying and implementing new marketing campaigns,

web site, and email marketing channels for a cohesive plan to drive

new brand and audience.

. Social Media Developer: Responsible for developing and implementing

new Social Media channels and projecting a public profile.

Jan.1997- New York Institute of Technology, Old Westbury, NY

Aug.2011 Digital Asset Manager/Digital Marketing/Project

Manager/Social Media & SEO Strategy/Webmaster

. Digital Asset Manager: Established central database for ALL

university assets (locally and 8 global campuses) using MediaBeacon

Online Digital Asset Management System; Analyzing, sorting and

processing print and digital assets (video, photo, flash and apps).

. Digital Marketing: Developed and executed high quality online

marketing and media strategies to drive enrollment, retention and

build brand awareness. Applied marketing expertise in social media,

SEO, mobile apps, call tracking, web content and e-mail marketing.

Responsible for analytics of campaigns for measurement and

effectiveness for ROI and KPI.

. Project Manager: Managed multiple IT projects simultaneously while

administering graphic designers, programmers, writers, editors,

external vendor's, and all university departments and global

campuses (8): Official NYIT Web site, department Web sites, iPhone,

and Android phone apps, Online Marketing Strategy, Social Media

accounts, Digital Media Asset s and advertising campaigns for

online, print, radio, and email.

. Social Media Strategy: Coordinated and implemented NYIT's Social

Media Strategy, as well as official YouTube, Twitter, Facebook,

Flickr and Photostream accounts. Proficient use of Radian 6 and

various monitoring and engagement software.

. Search Engine Optimization Strategy (SEO): Helped establish SEO

tactics for NYIT and implemented these strategies on the Web site,

paid search ads, internal and external linking and social media

channels.

o Key Accomplishments: Elevated the President of the university

cyber-profile (75% in 3 months) using Web site and Social

Media Optimization as well as paid search ads and internal

and external linkage. Helped Increase registration and

retention for department schools and degrees via SEO and paid

search ads.

. Google Adwords Manager: Created and managed effective pay-per-click

(PPC) ad campaigns for university campuses, departments, programs

and degrees, while consistently coming in under budget. Generated

monthly reports to measure effectiveness and ROI of all campaigns

using Google Analytics.

. Call Tracking Marketing Analytics Manager: Implemented advanced

phone management system to capture vital intelligence and

measurement of all university marketing campaigns (online, print,

radio and internal use) using "Who's Calling" software. Created

monthly tracking reports for metrics purposes, ROI and KPI.

. Webmaster: Designed and maintained New York Institute of Technology

Web site from 1997-2004. Created Web site RFP and distributed to

over 20 NY area companies for two new state-of-the-art Web sites.

Developed and implemented new corporate strategies and goals to

enhance NYIT's Web site in a manner consistent with NYIT's mission.

AWARDS: BOLI Awards (Best On Long Island)

Best Web site design for non-profit and public service. Best educational

Phone app (iPhone, Android, iPad). Best educational YouTube Channel.

Multiple print, video, radio and email campaigns.

BOLI consistently receives over 2000 entries representing over 1000 firms

on Long Island.

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