CURRICULUM VITAE

Luigia De Berardinis

Born in: Chieti il 26 Luglio 1968

Address: Via Andrea Ponti,15

Milan, 20143

Marital Status: Single

Phone Number: 335.67.848.30

E-mail: acd3lo@r.postjobfree.com

Studies:

Burson Marsteller - Milan, 2000 - 2001

Consultancy in Communication Strategies

Master in Business Communication.

IULM – Libera Università di lingue e comunicazione - Milan 1994

University Graduation in Public Relations. Degree Thesis with Supervisor Fausto Pocar – Full

Professor in “European Community Law”: “The Abuse of Overpowering in the Community

Law”.

Ministry of Funzione Pubblica - Rome 1992

University Stage at the Ministry Press Office.

Foreign Languages:

English ( Good )

German ( Elementary )

Other Masters:

Company Budget. Management Centre - Sarnico 2000

How to acquire a good Corporate Image in the Media: Tools for a good management

of the Press Office. ADCO ( Associazione Italiana Direttori Commerciali e Marketing

Manager ) - Milan 2002

Event Organization . Confcommercio. – Rome 2003

Effective Public Relations. Learning Resources Associates - Milan 2005

Eurocentre London Victoria Davie's School of English - London 1994

Bristol University - Bristol 1992

Europe House - Vienna 1993

Linguotheck Communicative Language Training – Hamburg 1993

Computer Skills:

Office, E-mail, Oracle, ( Accounting Software )

Social skills and competences

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Social skills and adaptation also acquired as part of long term postings abroad in multicultural

contexts. Curious to new things and differences of opinion, proactive towards change and towards

improvement.

• Ability to build and maintain interpersonal relationships and effective communication skills and

persuasion.

• Ability to draw up strategies for communication, visibility in relation to a budget, knowledge of the

rules of corporate communications, advertising, press relations, public speaking, the ability to

prepare and discuss projects, commercial contracts and framework agreements, commercial and

operational management of orders work, work to targets.

• knowledge of various fields and viewing of various types of business organization.

Organizational skills

Ability to coordinate projects and work teams.

• Ability to problem-solving, teamwork and delegation.

• Attention to detail.

•Ability to quickly learn, to adapt to different contexts and sectors, decision-making and management

autonomy.

• Get used to working under stress, ability to listen and mediate between people and conflicting

demands, the ability to self-motivation and high orientation and determination in pursuing the

objectives.

DRIVING LICENSE - Category B

INTEREST - Traveling - read - cooking - cultural and social activities - swimming - tennis.

Available to travel both in Italy and abroad.

Work Experience

Milan 2010 to present

Fabbro S.p.A.

Type of business or sector -Facility Management

Type of employment - Middle Management - Full time -Business Development Manager.

Main activities and responsibilities:

Since 2010 I hold the role of business development manager for a private company involved in the

management and delivery of integrated services to companies in both public and private.

Tasks:

Management and development of sales activities aimed at finding new customers all over the Italian

territory as well as to the maintenance and growth of the existing portfolio through direct actions.

Coordination and mentoring to other commercial entities to achieve the revenue goals and mix of

services, ensuring sales margins. Collaboration with other business structures for the management of

common issues. Revision corporate image. Supervision and control of the communication material.

Until now, my business has produced an increase in sales for the private sector 38%.

Milan 2007 - 2010

C.V.L. S.p.A.

Type of business or sector - Construction sector real estate

Type of employment - Collaboration a projector hiring – Full time – Sales Manager.

Main activities and responsibilities:

Management and development of sales activities for the achievement of revenue targets;

Definition of the technical and commercial aspects of the offer. Support pre and post sales

activities;

Coordination with the technical management of construction activities, following the

progress of the work in accordance with the plans, costs, timing and methods;

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Customer care for bank guarantee and mortgages;

Support real estate agencies affiliated to the promotion and sale;

Define the communication materials to support business activities;

Report to the Department of the activities and of the selling and turnover trend.

Milan 2005-2006

Company Public Hospital “Ospedale San Carlo Borromeo”

Type of business or sector - Public Health

Type of employment - Collaboration a projector hiring – Full time- Communication manager.

Main activities and responsibilities:

Press office;

Public relations with public and private institutions and organizations;

Management of the internal newsletter and of advertising through brochures, leaflets,

videos and Service card;

Development of the activities of both internal and external communication;

Development of training courses to improve communication for “Health Operators”;

Organization of events, exhibitions and meetings;

Creation, coordination and promotion of the first Corporate Calendar 2006;

Creation coordination and promotion of the Book by the important artist Gio Ponti..;

Ideation and development of fund-raising activities aimed at realization of events promoted

to raise funds to be allocated to specific projects to support research and departments.

Milan 2004 - 2005

Regional Council of Lombardy

Type of business or sector - Public Service

Type of employment - Collaboration a projector hiring – Full time - Communication manager.

Main activities and responsibilities:

Development, ideation and coordination of the planned activities;

Selection and management suppliers and communication and advertising agencies;

Organization of conferences, seminars, debates and other events;

Coordination of resources allocated for the execution of the planned activities;

Maintenance and development of external relations.

Milan 2003- 2004

Euro & Bit S.p.A.

Type of business or sector - Telecommunications

Type of employment - Middle Management - Full time - Communication Manager.

Main activities and responsibilities:

Overall control of the activities of “ Il Pubblicità ” location of 2.000 m2, set in Milan, in

Largo Cairoli;

I had a team of 20 people and dealt with suppliers;

Management and Development of the commercial relationships with customers,

companies;

Coordination of event organization and relations with the press offices;

Super vision and control the work of all the resources devoted to the activity;

Development of commercial conventions and maintaining relationships with corporate

sponsors;

Definition and coordination of activities for the promotion of different exercises open to

the public within the venue ( theater - restaurant - bar - Baguetteria - ice cream - areas of

Internet and video).

Milan 2000- 2002

Tamoil Italia S.p.A.

Type of business or sector - Oil

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Type of employment - Middle Management -Full time - Image and Institutional Communication

Manager.

Main activities and responsibilities:

Activities of Public Relations, an organization of major events, conferences, seminars and

other institutional events.

Strategy development, budget management.

Definition and management of sponsorship contracts, events promotion. Among the most

important: Milan, Inter, Mirabilandia, Community of San Patrignano, Rally Monza, San

Raffaele Hospital.

Selection and Management suppliers and communication and advertising agencies.

Management Gadgets and coordination annual ordinary and extraordinary gifts. Choice

advertising material (corporate House Organ, Social Balance, brochures, video and audio

advertisement).

Cooperation and support marketing team for the launch of new products and services.

Specifically, I followed the campaign of communication and promotion of the new bio

diesel, “ECOPLUS” oil .

Collaboration with the press office for the definition of the press releases.

• Coordination of resources allocated for the execution of the planned activities.

Milan 1998-2000

Allianz RAS Insurance S.p.A

Type of business or sector - Insurance

Type of employment - Sub agent/ Team Manager at the main Agency GVM. S.r.l.

Main activities and responsibilities:

Management and development of the Corporate portfolio. ( €. 600.000,00 )

From 1998 and 2000 I reached a personal production ( Ramo Vita – Life Division)

equalto €. 350.000,00 winning several production competitions;

Team manager. Responsible for training, leading and motivate the team;

Selection and training insurance consultants and telemarketing team;

Management and development of company agreements.

I received a prize with the first five best producers among 400 sub agents in Milan Area ( Ramo Vita)

organized by RAS S.p.A.. - December 1998.

Opera (Milan) 1996-1998

TER S.r.l.

Type of business or sector - Packaging

• Type of employment - Employee Full time

• Main activities and responsibilities:

Responsible for sales development in Italy at TER Srl a company working in Cosmetic Packaging.

Coordinator for Germany, Korea, Usa, England, of the relationships with distributors and

agents;

Direct contacts with customers in the areas discovered by representation;

Management of the accountancy through Oracle software;

Frequent travel and participation in trade fairs in Italy and abroad.

I certify that the information contained in this CV is accurate and truthful.

Authorize the processing of personal data, including sensitive ones, pursuant to and by effect of law

31.12.96, n. 675 for the purposes set out in this notice of application.

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