Regional Sales Manager VP Sales

PAUL C. HAUGLIE

**** ******** **** *******, ** **203

517-***-**** ********@*****.***

Sales and Marketing Executive & Professional with over 20 years of sales experience, 15+ years sales

experience specifically in the Automotive Industry building strong, long lasting, mutually beneficial

relationships with customers. Proven track record positioning company’s products and services at all

levels of the organization with the utmost level of integrity.

Qualifications:

Recognized leader among peers and co-workers.

Sales Manager –Performance Products; Sales Manager – Canadian Market; Product Manager –

Aftermarket Buy Resale Products.

Knowledge and experience working within the automotive and performance aftermarket and the

independent warehouse distribution system.

15+ years of diversified experience in sales, customer service, pricing, and co-op advertising

programs.

Possess strong organizational skills, an attention to detail, an entrepreneurial spirit, and I am

resourceful and innovative.

Intuitive knowledge and understanding of a variety of software/computer programs and systems,

including MS Office 2003, 2007 & 2010, JD Edwards and AS400

Work History:

Aug, 2012 –Mar, 2014

Automotive Engine Rebuilders Association (AERA), Crystal Lake, IL

o President / CEO

Responsible for day-to-day business operations

Represent association at various trade shows and industry events

Maintain and increase membership and membership base

Coordinate and oversee restructuring of association’s specification software

Work directly with membership to find ways to improve associations’ performance and

appeal

Write quarterly letter in Engine Professional magazine

Set and approve annual budget

Review and approve employee salaries

Look for and identify ways to improve office staff morale

PAUL C. HAUGLIE

2310 Ridgeway Road Jackson, MI 49203

517-***-**** ********@*****.***

1996 – 2012

Melling Tool Company, Jackson, MI

Regional Sales & Product Manager – Melling Select Performance Line & Aftermarket Buy

o

Resale

2006 – 2012

Call on large and mid-size WD’s and Engine Builders. Represented company at the

highest level at trade shows and racing events.

Work with all Melling manufacturers’ representative agencies (13 total) and Melling direct

salespeople with regard to performance accounts and/or performance-related questions.

Arrange performance product and sales training with customers and local salespeople

Research and identify new products and product lines, in both performance and buy resale,

to add to current offering. Work to fill ‘holes’ in existing applications covered

Work closely with Quality Control to ensure that all buy resale product meets OE standards

and quickly addressing customer complaints regarding buy resale product

Provide performance part quotes to performance divisions of OE manufacturers such as Ford

Motorsport and Mercury Marine

Promote product at various trade shows; utilizing customer info and feedback to develop

new product

Continuously looking for new products and ways to enhance current performance line

Responsible for all advertising and marketing of performance line

Develop relationships with other performance part manufacturers to share product strategies

and create common synergies

o 2007 – 2012

Canadian Sales Manager

Responsible for 2 manufacturers’ representative agencies (6 salespeople total)

Make sales calls with/without sales agents; Continuously cross-selling and promoting

additional product lines that customer may not be currently purchasing

A constant communicator with sales force and sales agencies, providing current pricing

information, product/pricing updates and up-to-date sales supplements, in addition to relevant

production developments and engineering changes

o 2004 – March 2008

Northeast Regional Sales Manager

Territory included: New England states, south to Maryland, west to Michigan and Indiana,

and Eastern Canada – Responsible for 5 manufacturers’ representative agencies (10

salespeople total)

1996 – 2004

o Sales Administrator for Marketing and Sales Department

Establish pricing policies; implement and maintain pricing structures for OE customers; act

as liaison between customers (OE & Aftermarket) and salespeople; handle all credits, billing

errors and questions related to pricing; create, compile and distribute price sheets

PAUL C. HAUGLIE

2310 Ridgeway Road Jackson, MI 49203

517-***-**** ********@*****.***

Accomplishments:

• In 7 months (August 2012 – March 2103) increased participation in machinists certification program

by 12%

• In 6 months (August 2012 – February 2013) increased association membership by 3%

• Have brought to market over 150 different products, both performance and stock replacement, since

2006.

• Increased performance product sales by 27% for 2010. This was accomplished through aggressive

advertising and a stronger emphasis on our performance line.

• Year-over-year average sales increases 2001 – 2008. Achieved through direct customer contact,

technical seminars and attending customer product shows.

• Team member - GM Design Award 2007 SEMA Show “Best New Product”

Education:

Western Michigan University, Kalamazoo, MI

• BS, Public Relations (June 1993),

• Minors, Communications (1996) and Journalism (1993)

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