Director

Nadia Zaidi

DIRECTOR

Brampton, ON

*****.*****@******.*** - 416-***-****

Top-performing SALES & MARKETING MANAGEMENT professional with extensive experience and

achievements in delivering growth and expanding market share in a highly competitive market. Consistently

successful in conceptualizing, developing and implementing marketing initiatives. Talent for identifying and

maximizing new business opportunities. Outstanding presenter and negotiator with the demonstrated ability to

sell ideas, concepts and programs. A strong leader, trainer and team builder, with a proven ability to empower

teams to excel and exceed company objectives. A strategic thinker with exceptional communication, time-

management, organization and prioritizing skills. A detail oriented team player, able to adapt easily to a fast-

paced environment. Experience sponsorship management and fundraising. Proficient in MS Office. Fluent in

English, Danish, Urdu and Hindi. Strong knowledge of Swedish, Norwegian and German. Core competencies

include:

• Strategic Vision & Planning

• Project Management

• Affiliate Marketing

• Web Marketing & e-Solutions

• Inventory Management

• Sponsorship Management

• Brand Recognition & Management

• Leadership & Team Building

• Relationship Management

• Market Analysis

• Distribution Channels

• Communication Strategies

• Revenue & Market Growth

• International Market Development

• Retail Store Operations

• Merchandise Strategies

WORK EXPERIENCE

DIRECTOR OF ONTARIO SALES

Silvert's Adaptive Clothing and Footwear - Concord, ON - 2013 to Present

Managed and coached team of 10 sales representatives and 2 account managers, 2 store managers.

• Spearheaded membership targeted email campaigns by utilizing email signups, sales conversion and

customer engagement with heavy focus on branding company as an International company.

• Developed lifecycle marketing strategy for rewards program comprising of email marketing initiatives, mobile

marketing, receipt messaging, text messaging and customer profile data.

• Produced an effective cross-channel communications strategy resulting in increased awareness of company

rewards program to existing and new accounts.

• Evaluated and improved marketing activities through segmentation, testing, targeting and contact

optimization.

• Created marketing content for company website and developed online advertising for Nursing Directory

website.

• Led Sponsorship and Fundraising campaigns with Ontario Nursing Homes.

• Developed strong working relationships with Ontario Nursing Homes resulting in increased sales and new

accounts.

• Fine-tuned existing rewards program by implementing more features and benefits to clients.

• Promoted product line by delivering information seminars to potential clients.

• Attended industry conferences, trade fairs and networking events.

• Planned and presented clothing shows at nursing homes to showcase new product lines.

• Created an effective sales and policies & procedures manual to support field representatives.

Accomplishments:

• Acquired 181 new accounts in a 5-month period.

• Increased overall sales by 10%.

DISTRICT SALES MANAGER

Avon Canada Inc - Toronto, ON - 2006 to 2012

Managed sales team consisting of 400 sales representatives.

• Generated multi-million dollar revenues by mentoring and motivating sales teams.

• Demonstrated knowledge of sales cycle process and customer satisfaction throughout all stages of sales

cycle.

• Led research and development of Avon's Corporate sponsorship program in district.

• Development of strategic partnerships and extensive fundraising for the Avon Breast Cancer foundation.

• Hosted successfully large effective themed events with record breaking traffic and reach for sponsors.

• Raised funds for Avon's Breast Cancer Foundation and Domestic violence campaign.

• Exceeded sales goals for 6 consecutive years.

• Participated in sales meetings, training programs, conventions and trade shows in country and abroad.

• Planned and hosted regular sales meetings, regional cosmetic meetings and workshops.

• Promoted the company brand and shared product knowledge at meetings and workshops based on the Avon

Sales Model.

• Trained, mentored, coached and motivated sales representatives to achieve maximum sales growth and

results.

• Investigated, compiled and reviewed sales reports/data to enhance key sales performance.

• Maintained scheduling, field specialist performance, sales, product information and inventory management

reports.

• Aggressively solicit orders from present and prospective customers for target products.

• Maintained a competitive edge by staying current with trends in cosmetics & fashion and aware of competitor

products and sales models.

• Participated in strategy planning with senior management.

• Resolved field issues independently and update Divisional Manager as required.

• Participated in weekly team conference calls and weekly calls with Divisional Manager.

Accomplishments:

• Increased sales revenue by $200,000 in years 2006, 2008, 2009 and 2010.

• Ranked as #1 District Sales Manager in 2008.

• Achieved numerous awards and incentives for sales growth including #1 Manager Award, Cash Incentives,

Trips, Recognition for highest sales in Canada.

• Developed Canadian territory sales strategy that aligned to corporate objectives, resulting in attaining sales

target of 85% in years 2006-2010.

• Recruited 150,000 new sales representatives in years 2006-2008.

• Attained 300 new customers in year 2008 in record time, whilst demonstrating premium commitment to

customer care.

• Selected as a Committee member for Avon Canada Inc. for changes of new products and Procedures.

CUSTOMER SERVICE MANAGER

Global Refund Canada Ltd - Brampton, ON - 2004 to 2006

Managed Canadian and North American customer service operation.

• Processed incoming orders and handled customer-related issues and inquiries via phone and email regarding

Tax Free Shopping Worldwide. Explained worldwide Government policies and procedures.

Accomplishments:

• Worked with consultant's worldwide, as well as executive staff, to review the existing organization structure

in the areas of customer service, product knowledge and escalated complaints.

• Assisted Marketing Manager to prepare sales reports with recommendations on how to maximize sales for

Canadian and North American operations.

• Worked closely with the Canadian Government to achieve optimal results with respect to tax-free refunds.

SENIOR SALES CONSULTANT/TRAINER

Rogers AT&T - Scarborough, ON - 2002 to 2004

Led a team of 5-8 staff members

• Travelled to area stores to assist with product training.

• Performed agent reviews and prepared pay increases based on performance

• Accomplishments:

• Consistently achieved monthly selling quota of 100%.

EDUCATION

High School Diploma in Language Line

Avedore Gymnasium - Denmark, NS

Flight Attendant Safety Diploma in Travel

Canada 3000 - Toronto, ON

CERTIFICATIONS

Certified Sales Manager Certification Training- Avon Canada

Customer Service Certification Training, Rogers AT &T

Contact this candidate