Datta Nadkarni

Fremont, CA. Cell: 408-***-**** www.dattanadkarni.com email: acd2qb@r.postjobfree.com

Integrated Marketing Strategist for Global Brands like - FARMERS, PHILIPS, VISION-EXPRESS,

LENSCRAFTERS, COCA-COLA, COLGATE -PALMOLIVE, MASTERCARD and PARTYPOKER.COM

Experienced Fortune 500 VP/ CMO with International, multi-channel retail marketing, e-commerce, CRM, brand

management, customer insights, management, general management, business development, sponsorships,

business intelligence, strategy and media expertise.

Directed 12 new product launches in USA, Canada, India, Australia, UK, and Belgium.

Supervised 14 Adv. Agencies in 6 countries on multi-lingual campaigns; budgets > $200MM

Launched Corporate Digital Strategy for FARMERS – 3rd largest in personal lines insurance in USA

Created & launched 14+ B2B and B2C websites, including www.Farmers.com .

Created Rapid Expansion Strategies for LENSCRAFTERS and VISION-EXPRESS in 4 countries

Launched first Diet-Cola in India, capturing 8% market share in 4 months - COCA-COLA India

Spearheaded 35 alliances (eg: Blue Cross & Bank of America) resulting in $400MM revenue

Directed 64 TV, 22 Radio, 300 print/email and direct mail ads, and four 1 hr DRTV

MBA (University of Cincinnati). MS Advertising (Northwestern University). MMS (Univ. of Bombay)

A Career of Market Leadership

6/13 –PRESENT

UNITED SOFTWARE ASSOCIATES VP STRATEGIC ALLIANCES

Building Real Time Predictive Analytics Models focused on Retail, Healthcare & Social media. Details at USAIN.com

3/02 – 6/13

DN CONSULTING PRESIDENT & CEO

Interim CMO / VP Marketing. - Delivering rapid, profitable sales growth for 15+ clients. Key Client highlights:-

PARTYGAMING.COM – (Online Gambling) Developed launch plan for online gambling brands – eg: Starluck Casino

and PartyBingo and PartyPoker. Company went IPO in 2005 for 5 Billion Pounds on the London FTSE.

DOTOGETHER.COM – CMO role for the Fan Engagement & Customer Service Platform on FACEBOOK

TiECON.ORG - Directed all marketing for world’s largest global entrepreneurs conference in silicon valley

EYEMAGNET – (Digital Signage) – Developed Business Plan, fund-raising & alliances for global expansion.

XORIANT - (IT Outsourcing) – Developed website, print collateral and PR (TV and press interviews).

HEADPEDAL - (Online animated eCRM). Launched “Claire” the animated eCRM character for Sprint.

SOFTSOLUSA – Conceptualized, designed & launched company website within 2 months.

DUVON CORP – Launch of StoAmigo & CloudLocker- personal cloud storage & streaming products.

RBG ADVERTISING – Executive VP role to manage existing clients & “pitch” for new clients

MASTERCARD /ACCOUNTNOW – Created /launched TV ads. for prepaid debit cards to “unbanked” customers.

FARMERS INSURANCE GROUP VP e-BUSINESS & STRATEGIC ALLIANCES 2000 - 2002

Farmers (subsidiary of Zurich Financial Services) is the 3rd largest US carrier of personal lines insurance (auto, home,

life & commercial), with annual premiums exceeding $12 Billion.

Developed corporate digital strategy, incl. new ventures/ alliances, Budgets & Profit & Loss.

Directed Corporate Strategic Planning & implemented with cross-functional PMO team from all 9 divisions.

Spearheaded corporate ventures & alliances (evaluated 200+ companies). Resulted in 35 alliances and

$400+ million incremental revenues, including alliances with Blue Cross & Bank of America.

Filed patent for “Operation Restore” a unique $200+ million CRM project, delivering hassle -free claims

service to customers. Acquired FARMERS.COM &1-800-FARMERS, integrating it into CRM, call-centers

Directed Online & Offline Advertising (TV, Print, Radio, Direct Mail, PR, SEO, SEM) and Internal

Communications. Directed launch of www.Farmers.com (award winning Company’s flagship B2C site).

1998 – 2000

PHILIPS ELECTRONICS DIRECTOR OF BUSINESS DEVELOPMENT

Philips is a $30+ Billion global company in consumer electronics headquartered in Amsterdam.

Directed the entire E-commerce Strategy of "direct to consumer" for the WebTV & TiVo Division

Developed strategic partnerships, conducted deal negotiations, set up backend fulfillment operations and on-line cross-

marketing with internet Cos - E-Bay, Amazon.com, Yahoo!, Grolier, ThirdAge.com etc.

Directed 1 hour Infomercials & Direct Mail campaigns, to achieve 2 million subscribers in 2 years.

1997 – 1998

NIA CORPORATION CHIEF OPERATING OFFICER

Start up. Hi-Tech defense (DoD) contractor. Reported to CEO on all project s, HR, Audit, P&L issues.

Directed 25 person staff on internet / e-commerce supply chain projects including - contracting, legal, accounting,

audit compliance, government procurement, HR, training and client /technical assistance.

Supervised internal audit for merger with US Department of Defense (DoD) prime contractor.

PHYSICIANS EYECARE NETWORK VICE PRESIDENT SALES 1993 - 1996

Start up. Retail optical services for Medical clinics. Developed relationships with 300+ MD Businesses in 3 states.

Negotiated & closed agreements with 24 suppliers to create a buying group for the MD clinics.

Negotiated strategic alliances with 24 vendors of ophthalmic goods/ services (malpractice insurance, surgical

instruments, contact lenses etc.) - improving income stream by +40% the first year.

VISIONEXPRESS DIRECTOR OF INTERNATIONAL MARKETING 1989-1993

Start up. Built fast growth retail superstores, achieving $60 million sales in 3 countries within 3 years.

Developed worldwide strategic business expansion plan. Pioneered retail super-optical chain launches in Australia, UK,

Belgium, building 50 stores, $60 million sales at 20+% profit in 3 years from startup.

Directed integrated marketing campaigns (TV, print, radio, and direct mai l), creative & media strategies. Advertising

budgets exceeded $9 Million.

LENSCRAFTERS ASSOCIATE MARKETING MANAGER 1987-1989

Largest US super-optical chain, achieving sales of $1.2 Billion in 15 years. (now part of Luxottica Group)

Directed all marketing & advertising including marketing plans & budgets, forec asting, direct mail, print, TV Ads.

Directed innovative new advertising campaigns like "Featherwates”, “Win/Win Glasses in an hour or free" and “One

Hour Eyewear Provider" to boost sales 36% in key markets.

Developed system to evaluate companywide advertising & promotions, improving print redemption rates 43% and

generated saving of $4 million. Total advertising budgets exceeded $ 60 Million.

COCA-COLA/ PARLE (India) ADVERTISING EXECUTIVE 1981-1984

Largest soft-drinks franchisor in India, with 75 franchise bottlers & 60+% market share, now part of COCA-COLA

Developed and implemented innovative multi-lingual, advertising, promotion, creative/media strategies for soft-drink

brands- ThumsUp, Limca, Gold Spot, Do-It and Bisleri Club Soda.

Launched 1st Diet-Cola “Do-It” in India in top-8 metro cities. Captured 8% share in 4 months.

Repositioned “Gold Spot” brand, boosted sales 30%, in tie-up with Walt Disney’s “Jungle Book”.

BJK&E ADVERTISING (India) ACCOUNT PLANNER 1980-1981

Managed Colgate-Palmolive brands - Colgate toothpaste, Halo shampoo and Fab detergent.

EDUCATION/ TEACHING/BOARD POSITIONS

Northwestern University Master of Science in Advertising Awarded Medill merit scholarship

University of Cincinnati Master of Business Administration Marketing & Quantitative Analysis

University of Bombay Master of Management Studies Marketing & Finance major

Professor, Strategic Marketing (1993 - Present) – Parallel to my Corporate career, I have taught MBA & Undergrad

courses in Business, Marketing, Advertising, Social Media, Internet Marketing & Consumer Behavior at CSU, Foothill

College, Golden Gate University, University of San Francisco, St. Mary’s & UC Berkeley.

Board of Directors or Advisory Council Member: The Commonwealth club, American Diabetes Association, Asian Business

Association, Heart of Humanity.org, TieCon.org, Indiacc.org, F4Freedom.org and several startups.

US Citizen. Open to travel, relocate or commute. Fluent in 5 languages.

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