Manager Marketing

WILLIAM K DIENER

* ****** ** *******, ** *****

845-***-**** acd2bi@r.postjobfree.com

STRATEGIC, CREATIVE, AND INSIGHTFUL MARKETING PROFESSIONAL

Marketing professional with a demonstrated ability to adapt to new industries quickly and thrive in differing marketing

environments. Never seeking the spotlight but often the center of attention; co nsistently sought after for innovative

solutions, many of which result in time and/or expense reductions. A unique combination of marketing, accounting,

and management experience provides the analytic ability to report on and interpret marketing metrics with the skills to

effectively act upon them. Dedicated to actionable campaign testing designed to improve sales and ROI, and to

provide valuable customer insights. Considered a tremendous asset by peers and direct reports due to unfaltering

transparency and an ardent belief in the importance of positive relationships both within and outside the company.

Direct Mail Acquisition & Retention List Selection & Planning

Cost Control CRM Analytics

Email Marketing Campaign Planning Copywriting

Creative Direction P&L Accountability B2B & B2C

Budgeting & Allocation Vendor Management Project Management

PROFESSIONAL EXPERIENCE

MARKETING MANAGER CRESTLINE, INC., LEWISTON, ME 2007 TO 2013

Direct marketing division of Geiger Brothers, a top 10 custom imprinted promotional products distributor

Initially hired solely for list selection and circulation planning, ultimately owning all aspects of the catalog including:

campaign strategies, pagination, imagery, cover concepts, test initiatives, and direct mail sample projects as

needed. Tasked additionally with directing circulation, research, data hygiene, creative, and production activities.

Accountable for multi-million dollar expense budget and revenue forecast.

Designed and implemented unique print marketing pieces, which greatly reduced expenses, while

achieving increased response rates and lower customer retention costs

Assumed control of all catalog circulation planning from an outside firm, immediately delivering revenue

gains 20% over the prior year and response rates 5% over budget

Instituted co-mail practices reducing cost per piece by 5%

DIRECT MARKETING MANAGER DELORME PUBLISHING, YARMOUTH, ME 2003 TO 2007

Leader in innovative mapping software, and GPS solutions for consumer, commercial, and government markets

Promoted from Direct Marketing Coordinator. Developed and executed all aspects of direct mail and email

campaigns, including: campaign strategy, list selection, creative conception, copywriting, results analysis, and

vendor management.

Marketing lead for Oracle Marketing Online CRM implementation and team member for Oracle iStore

implementation

Implemented Search Engine Marketing efforts generating revenue to expense ratios of 12:1

Spearheaded automated data hygiene processes to ensure effective email campaigns with reduced cost

Conducted online consumer research which directly influenced future product features and functionality

WILLIAM K DIENER

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ANALYST RHODIA S.A., SOUTH BRUNSWICK, NJ 2000 TO 2002

Specialty chemical company with revenue of €6.17 billion

Managed and maintained proprietary general ledger system for the North American operations. Prepared and

analyzed monthly financial results.

Integrated general ledger systems of newly acquired multi-national companies with Rhodia’s system

Developed and administered training courses to introduce new employees to critical accounting systems

CIRCULATION/PLANT MANAGER DOW JONES & COMPANY, INC., SOUTH BRUNSWICK, NJ 1999 TO 2000

World-class publisher of business news and information

Promoted from Assistant Circulation/Plant Manager. Responsible for all aspects of distribution and circulation for

The Wall Street Journal and Barron’s in the New York, New Jersey, and Philadelphia marketing regions accounting

for approximately 350,000 copies of The Journal and 125,000 copies of Barron’s. Directed delivery logistics, new

distribution routes, and wholesaler/vendor relations. Managed 4 annual budgets ranging from $100,000 to

$6,000,000. Led staff of 34 people. Ensured compliance with postal regulations.

Executed critical RFP process and negotiated new trucking contracts netting hundreds of thousands of

dollars in annual savings while ensuring business continuity

Successfully managed the requirements of numerous stakeholders to deliver the first Saturday edition of

The Wall Street Journal on January 1, 2000

CIRCULATION MARKETING COORDINATOR DOW JONES & COMPANY, INC., SOUTH BRUNSWICK, NJ 1997 TO 1999

Managed direct mail programs for The Wall Street Journal and Barron’s to obtain approximately 200,000

educational subscribers each semester. Lifted response rates and average subscription lengths by implementing

new marketing packages, copy, offers, timing, and prospect tests. Responsible for annual forecasts and monthly

variance reports for both top and bottom line results. Synchronized marketing efforts between print and digital

products.

EDUCATION

RIDER UNIVERSITY, LAWRENCEVILLE, NJ

MBA MARKETING

BS ACCOUNTING

TECHNICAL SKILLS

MICROSOFT OFFICE, DI-DIVER, ECOMETRY, ORACLE MARKETING ONLINE CRM, IMPROMPTU, SAP

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