DEBRA SUNDERLAND ** Indian Drive ( Clarendon Hills, IL 60514

acd2am@r.postjobfree.com 708-***-****

www.linkedin.com/in/debrasunderland

SALES & BUSINESS DEVELOPMENT LEADER/COACH

Tenacious and award-winning top producer with record of success driving

explosive sales growth in new markets while maximizing revenue within

existing accounts

Adept in generating sales across diverse product portfolios; background

demonstrates ability to quickly learn and master new industries. Intuitive

in understanding customers' pain points; excels in quickly establishing

trusting relationships with both potential and existing clients. Available

for international travel; advanced French communication skills.

Skills

Consultative Sales . New Business Development . Account Management and

Retention . International Sales

Creative Problem Solving . Strategic Planning . Relationship Building .

Partnership Development . Direct Sales

Focus Groups . Team Building and Leadership . Recruiting and Hiring .

Territory Management and Expansion

Marketing Plans and Programs . Solution Selling . Cold Calling . Sales

Presentations . Prospecting

Inside Sales Leadership . Sales Planning . Sales Reporting . Event Planning

PROFESSIONAL EXPERIENCE

Sunderland Consulting, Clarendon Hills, IL

Sales & Marketing Strategist COACH, 1998-Present

Deliver marketing and sales consulting to small and midsized business

customers; also provide brand management and business/personal image

consulting. Work closely with client teams to execute plans to increase

sales, market new products, and transform operations. Led and coordinated

industry and product-specific marketing focus groups to uncover consumer

insights.

Key achievements:

. Guided retail company in defining target clients and focusing product

selection to better meet market needs.

. Improved performance of 25 sales representatives at 4 retail stores by

establishing goals and benchmarks, delivering sales training, and

working alongside management to implement new processes and

procedures.

. Facilitated market share growth for jewelry company by conducting

competitive analysis and determining optimal price points.

Gold Party Chicago, Hinsdale, IL

Sales & Marketing Director / General Manager, 2009-2012

Developed unique business concept, founded company, and managed all sales,

marketing, and operations. Hired staff of 8 employees and trained team to

focus on repeat business and customer satisfaction. Built and sold

successful business.

Key achievements:

. Launched company and captured more than $1M in sales during the first

year in business.

. Drove sustainable business growth, achieving 600% increase in revenue

and customer base in 3 years.

. Secured positive coverage through Fox National News, 190 North (ABC

Channel 7), The Chicago Tribune, and Crain's Chicago Business for

unique and profitable sales strategies.

. Coordinated and executed up to 60 events monthly.

DEBRA SUNDERLAND acd2am@r.postjobfree.com 708-***-****

Trish McEvoy Ltd., Chicago, IL and London, UK

Sales Representative / Image Consultant, 1996-1998

Selected to open new site for this skincare and cosmetics company in the

flagship Harvey Nichols store in London, consistently ranking as top sales

producer. Served as Image Consultant to several movie stars and fashion

models. Reported directly to Trish McEvoy.

Platinum Technology, Oakbrook Terrace, IL

REGIONAL SALES MANAGER, 1992-1994

Directed sales activities in Canada and New England territories,

aggressively pursuing new business while developing current accounts.

Traveled and marketed services to Fortune 100 companies and government

agencies. Provided leadership to inside marketing team; created sales

strategies and delivered training in product marketing and effective sales

techniques. Coordinated national and international client training classes.

Key achievements:

. Established accounts in Canadian territory and stimulated significant

growth in revenue and market presence; created business plan

convincing CFO to bring accounts in-house after outsourcing to IBM.

. Developed untapped Canadian territory to $60K in monthly sales in the

first 6 months, despite never before working with international

accounts.

. Grew market awareness by designing product focus groups and

facilitating events; also represented company at trade shows.

. Won President's Club Top Salesperson of the Year during first year of

employment in a new industry.

EARLY SALES EXPERIENCE

Honed skills in business development, account management, cold calling, and

marketing as Sales Account Executive with Olsten Staffing and Sales

Specialist with American Office Equipment.

Highlights include:

. Expanded sales volume within current accounts 600% and generated an

average of 1,100 billable hours monthly. (Olsten Staffing)

. Hit the ground running and won Sales Rookie of the Year within 6

months of start date. Went on to develop marketing strategies that

were adopted company-wide while consistently exceeding sales and

prospecting quotas. (American Office Equipment)

EDUCATION

Bachelor of Arts in Political Science, Concentration in French and

Psychology

Miami University, Oxford, OH

Studied abroad in France and Belgium

Competitive cyclist ranked #2 in the nation in 2011

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