Sales Marketing

Milton Price Robleto

***********@*****.***

Phone: 509-***-****

Marketing & Sales Management Leader

Results driven executive with proven experience in identifying, analyzing and exploiting market

opportunities within a variety of organizational structures and corporate development stages. His

areas of expertise include the process of creation, concept development and launching of new

products, as well as the development of marketing strategies and their evaluation. In addition, has

broad experience in sales planning and execution. Other areas of development include business

consultation; advertising and product concept and corporative image creation; marketing research

and strategic planning management. Has wide knowledge of Latin American markets and solid

business contacts in the Central American region.

Business, marketing and Product Marketing research

Branding strategy Plan formulation & result-generating

Sales planning and execution execution

Distribution channel & client Change management & resource

relations allocation.

Business Consultant. 2001 - Present

Provides marketing/ business consultation/ services different clients.

Develops new business in several Latin American markets.

Creates and implements Marketing/ Business plans and programs.

Conduct marketing research and develop new product launches.

Provides sales programs and personnel follow up.

Kimberly Clark (Central and South American region) 1993 - 2000

International consumer products manufacturing company specialized in facial tissue, bathroom tissue feminine napkins,

diapers and adult care products.

Marketing & Sales Director for the Central American Region 1993 - 2000

Directed/managed marketing and sales large personnel staff/ budgets. (300 million)

Increased sales and profits above 10% for seven consecutive years. (Total Company resuts)

Launched new products/ developed advertising / promotional campaigns.(Huggies,Kotex, Kleenex)

Increased operating profit ROS %, ROI% and ROA%.

P&L control for each product lines and total.

Marketing and Sales Director for Latin American Region 1981 - 1985

Management and supervision of marketing and sales programs for each country: Colombia,

Venezuela, Brazil, Chile, Peru, in addition the Central American region. (500million)

Optimized the opening of new markets, especially in South America (Above 5,000 Billion)

Created job descriptions, hired and trained new marketing and sales executives (30 persons)

Increased market share with existing products and introduced new ones.

Supervised operations across large region, continuous traveling

IMER, Market Research Firm 1986 - 1992

A consultancy firm specialized in conducting market research quantitative studies and surveys as well as marketing

consultancy. Upon request, focus groups and other qualitative studies are performed.

President 1986 - 1992

Delivered all types of marketing research and marketing services to clients ( Consumer products,

Stores, and Batteries among others)

Managed sales/ administration of the firm

Obtained new clients

Introduced new marketing research / and services

Maintained and controlled personnel (50 persons)

Insured profits & cash flow

Education and Continued Professional Training

Business administration at Central America University, Managua Nicaragua

Several workshops at the Central American Institute of Business Administration, INCAE (A branch of Harvard Business

School in Central America):

Operation and logistics management 1978, San Salvador

Marketing Tactics 1983, San Salvador

General management, strategic planning 1990, San Salvador.

Training Programs by Kimberly Clark Latin America:

Global marketing 1993, Neenah, Wis.

Go to market 1997 Atlanta, GA

Financial programs for managers 1998 Atlanta, GA

Marketing and Sales 1999, Atlanta GA

Training Programs by Other Institutions:

Empowerment Management 2002, San Salvador

Global Customer service 2003, Miami, FL

Operating profit and sales, 2008 San Salvador

General Management programs, 2012 San Salvador

Skills

Bilingual Spanish/ English; efficient team leader; experienced negotiator; able to operate in a multicultural environments. Microsoft

office: Word, Excel, and Power Point and Outlook.

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