Marketing Sales

AMBAL S. BALAKRISHNAN

Entrepreneur, Marketer, Author and Blogger

**** ******** ****, *** *****, CA 94582

Phone: 510-***-**** Email: *********@*****.***

Book : ContentMarketingTweet Linkedin : Ambal Twitter : @Ambal SlideShare : Ambal

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA 2006-2008

Master of Business Administration, Executive Program, Major in Marketing and Strategy

Philadelphia, PA

PURDUE UNIVERSITY 1997-1999

Master of Science - Computer Science, Major in Internetworking

W est Lafayette, IN

NATIONAL INSTITUTE OF TECHNOLOGY(formerly REC) 1993-1997

Bachelor of Engineering, Major in Computer Science

Tiruchy, India

SPEAKER AND THOUGHT LEADER

Bay Area’s Asian India woman voice on the topic of entrepreneurship, marketing and embracing diversity.

TIE speaker 11 Marketing Lessons to be Learned from Driving

Stress Busters Interview with More Magazine Talk

Content Marketing Crowd sourced eBook – 25k

Zero Dollar Marketing Talk

Future of Marketing Virtual Conference views on slideshare (Top 5% viewership)

Marketing Blog on Ulitzer (Top 1% Ranking)

EXPERIENCE

ClickDocuments 2011-Current President & Co-Founder

Provide full range of consulting including marketing strategy, content marketing, digital marketing,

community building, brand building, social media strategy. Coordinate messaging, PR planning, collateral

development to balance geography-specific needs with global programs.

W ebsite: Clickdocuments.com Twitter: @Ambal Nifty Fifty Twitter Women of 2011

San Ramon Valley Education Foundation 2012-Current Board Member

Actively fundraising to support promote education and district-wide STEM programs for San Ramon

Valley Unified School District.

W ebsite: San Ramon Valley Education Foundation

TEDxYouth@SanRamon 2011-Current Curator & Committee Lead

Organize motivational event with world class speakers catering to middle and high school students.

W ebsite: TEDxYouth@SanRamon - March 2014 TEDxYouth@MtDiablo - Nov 2012

CISCO 1999-2011

Various roles in Marketing and Engineering

Strategy – Marketing

Managed full range of worldwide marketing including outbound marketing, including strategy,

branding, advertising, trade show strategy, and implementation for product/solution launches – for

Cisco’s Data Center business with multi-billion dollar in annual revenue.

Initiated Vertical focused outbound marketing (Targeted multiple regions worldwide and multiple

industries including Financials, Energy, Manufacturing, R&D and Govt Labs, Academia).

Coordinate with field marketing on messaging, PR planning, collateral developme nt to balance

geography-specific needs with global programs.

Produced news releases, websites (public, intranet), channel webinars and seminars, and

collateral (white papers, data sheets, app notes) in co - ordination with partners. Created solutions

briefs, case studies, white papers, customer presentations, videos, wik is and webcasts. This

effort lead to Cisco’s Data Center solution recognized widely in the media as offering

comprehensive solution to customer’s problem.

W orked cross-functionally with business unit colleagues and other marketing stakeholders (go -to-

market team, strategic marketing organization, and marketing communication) to package and

promote collateral to ensure it is effectively delivered to key stakeholders.

Honored with numerous Cisco Individual and Team Achievement awards for outstanding

contribution to various customer projects and consistently delivering programs on time, under

budget, with success tracking metrics.

Business Development

Develop relationship with multiple partners in the value chain: server vendors and independent

software vendors. Enabled training by producing sales enablemen t kits for IBM and HP. This

reduced sales cycle by approx 25%.

Liasoned between headquarters and offshore offices Conducted several training sessions and

implemented processes to increase efficiency. Increased offshore team productivity and brought

down employee attrition in the last year to 0%.

Leadership Initiative

Led a 6 member team to enhance Quality of Service (QoS) features. These projects attributed to

the increase in the sales of the QoS features from 25% in 2004 to over 40% in late 2005. Sales in

2005 for QoS features were about $10M. Awarded several Cisco Achievement Program awards

for going above and beyond expectations in resolving critical issues.

Led a 4 member team to provide feedback on the design of the next -generation Cisco switch.

Collected and analyzed input from financial and other Fortune 500 customers to define

requirements for various features. Strategic advice saved business unit over $5M.

Trained TAC (Technical Assistance Center) team in Quality of Service features which reduced

the requirement to involve other groups in critical customer support resolutio n scenarios. These

trainings reduced customer response time and increased customer satisfaction.

Co-ordinated across multiple cross-functional teams and business units to design, develop and

implement mission critical customer required features for Inte rnet Switching Business Unit - for

Internet Service Providers and Enterprise Customers (SBC, Comcast, Verizon, Goldman Sachs,

Morgan Stanley, Home Depot etc).

ADDITIONAL INFORMATION

Community Involvement: Fundraising Consultant for several non-profits in Bay Area. Lend a parent’s

voice to local school's Site Council. Coach kids on STEM programs and competitions.

Other interests: Avid reader, photographer and writer. Hiker and backpacker. Climbed Mt. Whitney

(14,500 feet) in 1 day.

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