Sales Representative

Roozbeh Daneshvar

Sales Professional

** ********* *** ******* ** L3T 1H4, CANADA

Email: acd1ec@r.postjobfree.com, Tel: 647-***-****

Career Objectives

Desire a technical sales position, where my 10 years of B2B sales experience can be fully utilized to improve sales bottom

line and the company revenues.

Expertise

Business planning Territory management Experienced in industrial market

Business development Pricing Experienced in machinery,

Marketing strategies Negotiation equipment and production system

Experienced in automation

Market development Lead qualification

Experienced in construction

B2B sales Customer relationship management

Account management Customer training materials

Professional Experience

Sales Consultant, Lastman’s Badboy, Toronto, Canada Feb. 2014 – Now

Sales consulting for all products including electronics, home appliances, furniture and extra warranties.

CEO, ARMAN IDEH KALA Co., Tehran, Iran May. 2013 – Jan. 2014

Founded a company specialized in importing construction materials for medical buildings; Interviewed and hired staff of 8

employees; Acquired representative rights of four major international providers: Knauf (Drywall products, Germany), AMF

(Ceiling products, Germany), Aks Profil (Wall barriers, Turkey) and Pal international (Pre insulated air ducts U.A.E); Won a

highly competitive contract auction with National Iranian Oil Company for providing construction supply of four major

hospital constructions in the country, overall contract value of 1 million dollars;

Sales Executive, Henkel, Tehran, Iran Mar. 2012 – May. 2013

Sales of Henkel construction chemical products including Ceresit and Thomsit brands; Geographically covered sales for

about 70% of the country; Managed territory retailer/whole sellers, including sales targets, credits, qualification, market

coverage and supply chain; Regular market visits and retailers/whole sellers inspections; Designed and implemented

marketing campaigns; Met 100% of monthly and annual 600,000 Euros quotas;

Re launched Henkel construction chemical products in 3 out of 5 Iranian greatest market territories; Initiated market

research on new type of tile adhesive, resulted domestic production of the material in not profitable;

Eastern Region Sales Executive, VEKA Inc., Sendenhorst, Germany Mar. 2010 – Jan. 2012

Sales of Veka UPVC profiles; geographically covered sales for 50% of the Iranian market; Client qualification and credit

check; Responsible for pre contract product education including presentations, international plant tours for clients; Post

contract client services including plant visits and inspections; Revived the profitability of the branch by proposing a

strategic market segment change and become sole market supplier of the new segment; More than 1.1 million Euros

annual sales of UPVC profiles in Iranian market during 2010 and 2011;

Spare Parts Sales Manager, KIA Motors, Tehran, Iran Jan. 2010 – Mar. 2010

Spare parts sales and distribution management; Managed support and inspection of more than 30 authorized

representatives; Reorganized and redefined roles at CRM group leading to significant customer service improvement;

Crisis management; Averted politically induced spare part crisis by strategically relocating available spare parts;

Exclusive Sales Representative, W+K Maschinenfabrik (GmbH), Horstel,Germany Jan. 2008 – Jan. 2010

Marketing, sales and account management of W+K machinery and equipment; Business planning; Customizing and

technical support management of W+K machinery and construction equipment in Iran; Travel arrangement for client

touring W+K manufacturing and previously sold machinery and equipment in Russia, CIS and Europe; Designed new

production line portfolio leading to %40 final price reduction, proved to be competitive with the market dominated by

Chinese provider; Over 6.2 million Euro sale over the course of 2 years;

Sales Manager, AVEH Co., Tehran, Iran Jan. 2005 – Jan. 2008

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Sales and marketing of Autoclaved Aerated Concrete (AAC) blocks, panels and accessories; Provided training services for

new clients; Pricing; CRM; Provided long term construction projects material supply and after sales services; Managed

accessories production outsourcing;

R&D Unit Director, AVEH Co., Tehran, Iran Jan. 2003 – Jan. 2005

Conducted background research on new AAC goods, new AAC production technologies and advanced mixture

formulation; Researched about new accessories, new construction materials and future potential products; Proposed the

fusibility study for AAC panels, accredited by BHRC (Building and Home Research Center); Proposed AAC paste mortar

production plan which turned to a marketable product line; Designed and built gantry crane in order to increase packing

line efficiency;

Educational Background

MBA (Marketing), Azad University, Tehran, Iran 2005 2009

Bachelors of Civil Engineering, Azad University, Zanjan, Iran 1998 2004

Certificates

Canadian MBA Credential Assessment, International Credential Assessment of Canada Mar. 2014

Canadian BS of Civil Engineering Credential Assessment, International Credential Assessment of Canada Mar. 2014

Peak Performance Management, Henkel Professional Campus Feb. 2013

Value Pricing Model, Henkel Professional Campus Feb. 2013

Media and Recognitions

Keynote speaker: Advantages of AAC production, Opportunities of industrial symposium. Kish Islan, Iran Jun.2011

Keynote speaker: Energy saving techniques in small apartments, Semnan City Hall meeting. Semnan,Iran Jan.2007

TV appearance: Invited expert on Damasanj: A TV program on construction and building energy saving Jan.2007

Iranian national environmental award: Awarded by Green Papillon Associatin (NGO) 2004

Newspaper interview: Standard shadows on Iran buildings’ wall, World of Industry Page 9, August 7, 2005

Magazine article: AAC the building material of 20th century. Nama. Page 122, Issue 193, May 2011

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