Sales Marketing
Resume:
Victoria V. Lander
* * *** * **** Rd.
Millville, MA, 01529
Home: ***/*** ****
Mobile: 508/377 8644
Strengths
********@*****.***
Seasoned professional with an excellent record of growth and accomplishment and a solid
background in a technical field with proven success in global marketing helping companies gain
a competitive advantage through digital marketing, lead gen, branding, PR and sales
enablement.
Demonstrated full lifecycle product marketing experience
18 years of experience in technical Marketing Management, Marcom and Product Management
Strong technical aptitude, including good working knowledge of scientific technology
Knowledge of regulated and non-regulated pharmaceutical industry
Built multi-media lead generation programs to drive sales
Solid business sense combined with ability to think strategically and execute tactically
Experience in sizing nascent markets and developing plans to capture them
Product management experience, including lifecycle, BOM, pricing and cost reduction
Business development experience
Direct, outside technical B2B sales experience
Sales training and / or course development experience
Team and budget management experience
Professional 2012 – 2014 Bruker Daltonics Billerica, MA
experience Global Director of Marketing Communications
Developed, managed and nurtured a global team of six direct reports of Marcom and Marketing
Managers to create multi-media assets to drive sales and brand awareness for Bruker and its
technical products. Developed and managed a global budget for marketing, branding and
advertising. Implemented a Social Media marketing plan for Bruker where none existed before.
Also responsible for global PR and media outreach for Bruker Daltonics.
2010 – 2012 EMC Corporation Hopkinton, MA
Healthcare Marketing Manager
Managed and drove the EMC global healthcare campaign including multi-media asset creation.,
content syndication and social media Worked within a matrix organization to leverage resources
across the organization to accomplish tasks. Managed trade show messaging and execution
and key event planning on a global basis. Sales enablement and training were also part of this
endeavor.
2008 – 2010 IDEX Health & Science Middleboro, MA
Sr. Product Manager
Managed product lifecycle and promotion of microfluidic OEM sub-assemblies for In Vitro Diagnostic
equipment. Developed branding, launch and marketing materials and collateral for these products
including web content, brochures, technical notes, adverts, articles and rep training materials.
Strategic product positioning, competitive analysis and market analysis also performed in order to
grow sales and to develop new products for the Integrated Solutions Group for IDEX.
2001 - 2008 NuGenesis/Waters Corporation Milford, MA
Corporate Compliance Marketing Manager
Developed market potential for NuGenesis bioinformatics products in the FDA, EMEA and EPA
regulated arenas. Was a key regulatory compliance resource and SME for the company including
conducting informational seminars, WebEx and conference presentations on Part 11 and GxP.
Enhanced market share for products in regulated pharma and biotech accounts on an international
basis. Authored many technical articles on regulatory awareness.
1998 - 2001 Applied Biosystems/AB SCIEX Framingham, MA
Marketing Director
Managed worldwide product marketing, including six Product Marketing Managers, for a $150M
LC/MS product line, which exceeded corporate growth goal of 20% per year for all three years.
Developed annual marketing business plans to drive growth. Launched new products into
marketplace. Developed competitive sales strategies and product positioning. Also responsible
for generation of marketing collateral. Experience in strategic marketing, business development,
personnel management and budgetary responsibilities.
1993 - 1998 Waters Corporation Milford, MA
Sr. Product Marketing Manager (1996-1998)
Created marketing collateral for LC/MS product line including brochures, application notes, posters,
web site, advertisements and seminars. Provided worldwide sales and marketing support for LC/MS
products executing sales training, tradeshows, seminars and marketing communications. Managed
LC/MS Applications Lab focused on proof statement creation for product marketing.
Technical Sales Representative (1993-1996)
Grew and managed a 2.0 million dollar sales territory comprising industrial, academic and
pharmaceutical accounts. Sold HPLC, IC, GPC, LC/MS, chromatography data systems and related
equipment.
1990 - 1993 Varian Analytical Instruments Florham Park, NJ
Field Marketing Chemist
Pre-sales support of GC/MS and GC product lines for the Northeast region. Responsibilities included
seminars, trade shows, tech support / training of customers and sales people and product demos.
Marketing activities included newsletters, user’s forums, application notes and proof statements.
1989 - 1990 Finnigan MAT Institute Cincinnati, OH
Technical Training Instructor
Customer training for the following products: MAT 90 (sector), TSQ-70 (3Q), ITD-800, ITS-40 (traps)
and 4000 series (1Q) mass spectrometers and related data systems. Developed courses and created
training materials. Also involved in phone support, trade shows and novel research.
10 Years of Research and Scientific Experience: at:
University of Arizona; Hoffman-LaRoche, Inc..; Mount Sinai Med. Ctr.; Burke Rehabilitation
Center (Cornell Univ Med. College; American Cyanamid Co.
Education Purdue University West Lafayette, IN
• BS in Biology
• BA in Psychology
• Minor in Chemistry
Massachusetts School for Professional Psychology Boston, MA
• MA in Organizational Psychology
Professional
Dale Carnegie Training Center, Certified instructor (1988 – 1990)
involvement
Editorial Advisory Board – Pharma Med Device Rpt, FDANews; RCWG Pharma IT Journal - UK
Author – Compliance Column – Pharma IT Journal, RCWG
Task Force Member – PDA/FDA 21 CFR Part 11 (adjourned)
Task Force Member – PDA/FDA Information Assurance – Bethesda, MD
Publications
Over 50 technical articles. List available upon request.
Contact this candidate