Manager Sales

Patty Campbell

**** ******** *******, ***********, **, 817-***-****, **********@*****.***

Award-winning leader with 15+ years experience driving innovative and profitable marketing solutions with a

high degree of customer satisfaction.

Proven track record of delivering projects on time with measurable impact to key business metrics.

Broad expertise in marketing strategy, brand management, project management, new product development,, and

program management marketing within key corporations.

Creative thinker who develops marketing strategies to increase sales, market share, and branding, with a track

record of effective cost management through key purchasing decisions.

Winner of two Addy Awards for creative excellence and two export awards.

MARKETING MANAGEMENT

INDUSTRY KNOWLEDGE

CPG’s Oil and Gas Sports

Aerospace Medical Technology

KEY COMPETENCIES

Product International Marketing Consumer Insights

Development/Management Vendor/Supplier Relations Business Development

Branding

Advertising Communications Merchandising

Project Management

Sports Marketing New Product Development

Digital Marketing

Staff Training & Development Marketing Strategy

P&L Accountability

PR

Presentations/Event Planning

PROFESSIONAL EXPERIENCE

Marketing Manager-Luraco Technologies, Inc-June 2010-Current

Responsible for all marketing activities and project management for both commercial and military interests.

Developed and successfully launched products for new market segments.

Assist with SBIR and GSA for military division of the company including commercialization.

Involved in promotional marketing activities: trade shows, e-commerce, collateral preparation, new website

development and presentations to key target accounts.

Reports directly to the CEO and works with the Chief Engineering Officer on new product development and

project management.

Notable Accomplishments:

Played key role in successful gaining RFP and GSA opportunities.

Completed all key projects on time and under budget.

Developed marketing campaigns for current and new market segments that increased sales approximately 28%.

Doubled export business within a 12-month period. Winner of SBA Export Award for 2012.

Substantially increased SEO and created/managed two new websites

Consulting-Marketing Strategy-POP, Bennett Packaging-, November 2009 – May 2010

Develop POP strategies including creative development and project management

Manage in-stock programs and price negotiations.

Develop special projects including seasonal promotions

Involved in promotional marketing activities: budget, product selection, purchasing, incentives, and fulfillment.

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Patty Campbell page 2

Promotional Marketing Manager, Corporate Express/Staples/ImageMark, January 2007 – November 2009

Managed in-stock programs, selection of products, and price negotiations. Programs included both internal and

external customs.

Develop special projects including employee and consumer incentives, safety, and e-commerce programs.

Involved in promotional marketing activities: budget, product selection, vendor selection, purchasing,

incentives, and fulfillment.

Notable Accomplishments:

Played key role in successful transition of Promotional Marketing Division from Office Products Division.

Identified potential large market business strategies worth $100K - $1.5M.

Branding Executive, Menasha Corporation, Neenah, WI, December2004 – January 2007

Conceptualized and launched merchandising and sales promotion programs tailored to customer needs.

Studied market research results to identify flow of consumers at the retail level for POS placement.

Identified potential new markets and determined product demand by analyzing trends and past sales.

Analyzed competitive, demographic, and psychographics for national rollouts, safety programs, and incentives.

Led new product implementations and determined POS placement, product placement, color trends, verbiage for

signage, and launch dates.

Managed Projects including price negotiations, vendor selection, and activation.

Notable Accomplishments:

Through strategic branding helped division to increase sales to all major CPG accounts by 23-45%.

Able to reduce cost through strategic price negotiations with outside vendors saving 10-50% per project.

Marketing Manager Graphics/POS, American Carton Company, Mansfield, TX, Dec. 2002 – Nov. 2004

Collaborated with designer, buyers, and regularity agencies on product design, packaging, and art direction.

Applied subject matter expertise to train and coach sales force on how to market high-end POS solutions.

Evaluated, assessed, and approved color proofs and print samples for clients.

Secured purchase of materials and implementation of new product offerings.

Strategic Marketing Manager, Liberty Carton Company, Fort Worth, TX, Feb. 1999 – Dec 2002

Spearheaded marketing campaign to launch high-end commercial POS division for corrugated manufacturer.

Notable Accomplishments:

Honored with 2 Addy Awards for design excellence, achieving 93% lift in 2-week period.

International Marketing Manager, Mallory, Joshua, TX, 1991 – 1999

Led independent sales force of 31 to implement strategies for accessories and apparel manufacturer.

Core contributor to product design, development, and pricing.

Initiated wide-ranging merchandising and promotions, including attendance at 8 trade shows annually.

Developed US business while overseeing export of goods to Asia and Middle East.

Collaborated with design team on layout and production of annual catalog, sales flyers, and promotional

flyers.

Notable Accomplishments:

Winner of Fort Worth Export 40 Award.

OTHER RELEVANT EXPERIENCE

Partnered with Kostial Company on motorsports deals as a customer advocate, entailing customized

media platform creation, complex negotiations, and multi-media mix of print, radio, TV, and ads.

EDUCATION

B.S., Business, University of Texas, Arlington, TX

OTHER INTERESTS

Active in Equestrian Sports.

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