Sales Marketing

**** * ***, **** ***** CA, *****

269-***-**** ( *******@*******.***

PORTFOLIO LINK: https://www.dropbox.com/s/g8dxcbbavh8rak7/Stefanie%20Port-

%20small.pdf

Stefanie McKim

summary

. An extremely innovative and experienced fashion design and beauty

cosmetics professional with extensive experience in all aspects of

marketing, branding, and creative operations while demonstrating

attention to detail and quality in order to achieve strategic goals

and increase revenue.

. Launched and developed the Creative Department for Atypical Brands;

recognized for assuming additional responsibilities; excellent oral

and written communication skills.

Professional experience

Atypical Brands Van Nuys, CA May

2013 - February 2014

Creative Director

A strong leader in project and team management. Promoted to Creative

Director in June 2013; development and management of the Creative

Department. Responsible for all the creative aspects of the products from

beginning to end while managing and overseeing the Department. Emphasis on

Hair styling tools, Haircare Products, Skincare, and Makeup; Atypical

Brands include Nume, Belletto Studio, NuTika, Skincare and Co., My Can

Garden, and Amit Apel.. Develop and direct all the company's branding

including design and graphics, photo shoots, promotional layouts,

packaging, web banners, web design, and marketing/social media content.

Key Results:

. Increased companies revenue by 70%, conversion up 3-5%, abandoned cart

problems decreased 50%.

. Brand Development: Creative voice for new brand launches while

implementing design ideas, leader in directing full projects from

start to finish, enterprise any product and create a new successful

brand.

. Costing Management: Communicated with vendors on pricing and

packaging; strong in negotiation, staying within budget, and working

with CMO to create discounted price points to push on ecommerce sites.

. Website Development and Advertising: Manage graphic designers and

coders to create a main idea in web design using multiple methods to

develop new website designs per brand, director in design layout and

approving official for final look. Create and direct company website

banners, side and flash ads.

. Online Management: Managing online consistency for all platforms; in

charge of directing copy translated to any online shopping platform.

. Team Management: Managed a team of five. Managed teams time with Pro-

work flow system and quality/consistency control.

. Design: Designer for new products, packaging, and accessories. Worked

in conjunction with venders on printed materials and package design.

Chrislie Formulations Azusa, CA

September 2012 - April 2013

Creative Marketing Manager/Brand Development

Teamed up with Creative Director, managed three different brands;

coordinated sales and marketing, directed ecommerce website projects while

implementing creative design. Worked closely with creative team on new

package designs and launched marketing campaign efforts while also managing

the company's public relations and promoting events such as trade shows,

New York Fashion Week, and product education webinars. Chrislie

Formulations Brands include Lashem, Nailuv, and Measurable Difference; also

known for its makeup, lash enhancement products, and skincare for face and

body.

Key Results:

. Increased social media platforms by 20,000 followers.

. Social Media Management: Managed four brands on Facebook, Twitter,

LinkedIn, Instagram, Pinterest.

. Creative Development and Marketing: Magazine content, newsletters,

blogs; manage marketing promotions. Model Casting, online/website

photo shoots, video/commercial directing.

. Brand Development: Management including brand launches, design ideas,

creating company presentations, and trend forecasting.

. Website Development and Blog Management: Content marketing management

and overall look/navigation; responsible for blogger outreach.

. Public Relations: Distributors, sales representatives, trade shows,

product education, training, and working within budget.

269-***-**** ( *******@*******.***

Stefanie McKim

PAGE 2

Freelance Los Angeles, CA October 2012-

May 2013

Creative Director

Key Results:

. Manage social media outlets for clients: Facebook, Twitter, LinkedIn,

Instagram, Pinterest.

. Marketing: Create marketing content and material, manage creative

marketing promotions.

. Manage blogs, maintain marketing trends.

. Brand development.

. Create presentations.

. Responsible for ad marketing and design.

Artisan De Luxe Los Angeles, CA

April 2011- July2012

Marketing/Brand Manager

Managed showroom sales between East and West Coast sales representatives,

directed creative brand development and design to the ecommerce

website. Increased sales by 40%, and created brand awareness.

Key Results:

. Online Management: Complete control of fashion images, writing fashion

descriptions, online sales, and activating new customers; working with

Full Circle and Volusion.

. Costing Management: Communicated with vendors on pricing; strong in

negotiation, and staying within budget.

. Creative Development: model casting, catalog styling, and coordinating

all photo shoots.

. Marketing: Liaison between Artisan De Luxe and PR; freelancing ideas,

test marketing.

. Sales: Manage all East and West coast Sales Representatives, along

with managing sales with our third party warehouse.

. Design: Create line sheets for buyers, along with creating overall

look of ecommerce site. Proficient in Illustrator and Photoshop

knowledge.

Miilla Inc Los Angeles, CA

June 2010-April 2011

Sales/Marketing- Brand Development Coordinator

Responsible for launching its new high-end line, Miilla. Worked closly with

Creative Director on mdoel walk throughs and managed and organized all

photo shoots and website design for a trendy and easy user experience.

Key Results:

. Online Management: Complete control of fashion images, writing fashion

descriptions, product ordering, and activating new customers; working

with AMP and Quick Books.

. Editor: Facebook, Twitter and Miilla Blog.

. Creative Development: model casting, catalog styling, and

online/website photo shoots.

. Marketing: Branding Miilla; freelancing ideas, test marketing.

. Sales: Major trade shows, buyers, customers.

. Design: Flat sketch entire line on Illustrator, create line sheets for

buyers. Proficient in Illustrator and Photoshop knowledge.

Education

FIDM/ The Fashion Institute of Design and Merchandising Grade, June 2010

Contact this candidate