Sales Management

AMY A. PALMER

**** *. ****** **** **. #***, Arlington, VA 22204

703-***-**** **********@*****.***

www.blueskyinnovate.com http://www.linkedin.com/in/amyapalmer Skype: amyapalmer

VP / DIRECTOR – SALES / OPERATIONS

Accomplished sales leader with proven ability to build, support and develop high p erforming sales teams and

effective sales processes. Specific expertise in service based B2C and B2B companies in education,

healthcare, and wellness. Planned and directed growth of $50M Sylvan Learning Centers (72 locations),

increasing sales 78% over four years. Successfully launched start up Blue Sky Innovations in 2006, in two

years converted it from an offline sales consulting business into a worldwide online virtual coaching and

consulting business.

Skill Highlights

Inside Sales / Multi Unit Operations / Profit Improvement / Training and Development

Franchise Operations / Project Management / Sales Coaching / Budgeting and Forecasting

Core Accomplishments

Sales / Revenue / Profit Improvement

Tripled region profit, consistent double digit revenue improvement each year Designed and

implemented sales process improvement programs for Tutorvista, a Pearson Education owned, India-

based tutoring company

Participated in Business Development campaign for Handwriting Without Tears resulting in record

breaking revenues in brand new territories.

Exceeded annual revenue goal of $200K in first full year as sole p roprietorship

Assisted numerous small business owners in achieving double digit (and triple digit) revenue growt h

Inside Sales

Led all aspects of National Call Center start-up including development and imple mentation of

processes, staffing, budgeting, and database design.

Initial call center pilot program resulted in higher conversions (up 20-50%) than company average

Build call center to capacity serving over two hundred learning centers nationwide.

Marketing

Mastered various social media channels an d online virtual events resulting in a target network of over

15,000

Showcased onstage and online for various international business development events

Launched online personality “The Fear-Bustin’ Sales Coach” selling digital products and coaching

programs.

Member of seven different advertising co-ops. Held office in two co -ops. Took the lead in evaluating

media buys and implementing increased advertising budget each year.

Operations / Project Management

Led high-impact change in business model, “Complete Solution” and “All-in-One Testing” initiatives,

resulting in triple digit improvements in most districts.

Designed operational processes and sales plan for startup franchise Doctors Express, driving growth

from 1 to 52 locations in less than 3 yrs.

Leadership role during EMR rollout to 9 locations simultaneously for local urgent care business

Significantly improved payroll costs reducing from 41% labor to 33.3%

Facilitated numerous successful site relocations, resulting in improved revenues.

Supervised the acquisition of 21 centers, 12 of them were acquired at once in 2005.

Supervised several successful start up centers in region, including real estate selection, budgeting,

staffing, marketing.

Training and Development

Led the company in building bench strength. More than a dozen internal promotions giv en to direct

reports in the last four years.

Segments of enrollment conference training program were used in Company- wide Sales Excellence

initiative. Wrote scripts for sales demonstration videos.

Developed, wrote, and conducted numerous sales and service trainings (classroom and virtual

eLearning) for class sizes of 2 people up to 300+ participants.

Leadership

DC Chapter Leader of the Women Presidents’ Org.

Featured in the Woman’s Advantage Calendar for 2008 - 2012, Washington Business Journal,

Washington Woman magazine, Success for Women magazine, and Success magazine.

Professional Experience

Blue Sky Innovations, Washington DC

Sales & Leadership Consultant (2006-present)

www.blueskyinnovate.com

Sales consulting service firm focused on improving sales process and performance within organizations.

Clients include corporations, franchisees, and owners of service based businesses.

Educate Inc., Baltimore, MD

Sylvan Learning Center K-12 division

Regional Vice President of Sales/Operations (1999-2005)

Responsibilities began with the management of a single center, led to leadership position in National Call

Center start-up, moving into multi-unit management of 52-73 Learning Centers. Responsible for centers with

an annual revenue of $50 million.

Jenny Craig, Inc. La Jolla, CA

Regional Director (1996-1999), Sales Trainer (1996), Center Director (1993-1996)

Single and multiple unit management. Provided sales and consultant training for multiple regions. Responsible

for profitability of 10 weight loss centers in the Houston, TX region including recruitment, training, oper ations,

and customer relations.

Education

BS Degree in Theatre Arts, with a minor in Communications

Syracuse University, NY

Graduate of Coach U’s Core Essentials Program

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