Marketing Management

IRWIN DAMMERS

P.O. Box ***

Leland, IL *****

Home: 815-***-**** Cell: 847-***-****

Email: ********@*******.***

Dear Hiring Administrator:

As a highly experienced marketing professional, I am seeking to leverage myself into a company challenged by growth and

in need of a Marketing Director to drive all aspects of business-building, brand-equity marketing and programs, resulting in

increased sales, profitability and market share. To that goal, I have taken the liberty of enclosing my resume for your review.

I have broad-based experience with expertise in the execution of increasingly complex responsibilities within multiple

marketing disciplines, including marketing communication, channel strategy, promotional marketing, point of sale, strategic

planning, program management, product management, brand management, and project leadership. My skills include my

ability to analyze needs, manage the development of a full-range of marketing activities that support business plans and

produce measurable and sustainable results.

Described as strategically intelligent, I am able to contribute big ideas, inspire creativity, ensure quality and enhance

profitability. I offer the proven ability to lead by example and meet your corporate goals and objectives.

In support of my employment history, I hold BA in Business Management and have completed a number of advanced

professional courses in media.

I would like to suggest a personal interview at your earliest convenience where we may discuss how I can contribute to your

company.

Thank you for your time and consideration.

Sincerely,

Irwin Dammers

IRWIN DAMMERS

P.O. Box 554

Leland, IL 60531

Home: 815-***-**** Cell: 847-***-****

Email: ********@*******.***

OBJECTIVE

Marketing Director…. To facilitate development of marketing strategies, new solution ideas, segment-operating plans,

strategic plans, business strategies, marketing mix and communication strategies for business growth and achievement of

revenue goals.

CAREER SUMMARY

More than 20 years of professional experience managing the brand image and corporate identity of numerous corporations

across communication vehicles. Ability to oversee all aspects of telling stories through video, including creative process,

research, development, treatment writing, budgeting, scripting, scheduling, image acquisition, field lighting, editing, music

selection, graphics creation, talent selection and duplication. Can adapt, create and innovate in a rapidly changing

environment to meet corporate needs. Able to develop strategies based on analytical and quantitative analysis to inform and

resolve strategic issues including segmentation, marketing strategy, brand and product positioning, new market entry and

marketing message execution in various mediums. Possesses strong communication skills; can articulate a plan of action to

all levels of staff, management, and clients.

Core competencies:

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- Proactive, entrepreneurial and strategically oriented individual with extensive experience in all stages of product life-

cycle management.

- Ability to create company-marketing strategies including positioning, vision, product branding strategy, and launch

planning;

- Experienced in the application of Product Management best practices, including Market Analysis, Business Case,

Product Positioning, and ROI justification.

- Demonstrated leadership abilities and experience managing complex organizations

- Extensive experience in consumer marketing on global brand.

- Strong analytical skills and consultative style of management; ability to lead/influence to achieve results.

- Extensive experience in High-Definition Video production and post-production with knowledge in the following

software; Adobe After Effects, Adobe Encore, Adobe Premiere, Avid ProTools, Avid Symphony, Final Cut Pro

Production Suite, Boris FX, Illustrator, Photoshop, Image Ready, In Design, Quark, Flight Check Collect, Microsoft

Office in both Mac and PC based environments.

EMPLOYMENT HISTORY

ECLIPSE MEDIA GROUP, Buffalo Grove, IL 1995 to Present

Multimedia Company including video productions.

Managing Director

Responsible for delivery of creative services to all clients, including on-time delivery, project scheduling and client

satisfaction.

Assists product development and launches; branding; marketing strategy/sales; marketing collateral

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Designs audience segmentation and market positioning to ensure coherent approach and messaging globally.

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Ensures that best practices, experiences and knowledge of all clients’ strategic and development endeavors are

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captured and applied in all deliverables and consulting offerings.

Conducts landscape analysis and field research; provides opportunity assessment for merchandising, packaging, and new

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product development initiative for improved in-store presence.

Collaborates in the development of messaging platforms for advertising and promotional support programs.

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Develops long-term, integrated strategies, advertising and other marketing communications activities to support

business objectives to reach national, regional and international markets.

Makes high impact strategic contributions to creative efforts within the company; performs as individual contributor on

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high visibility creative projects; participates in decision making on overall brand strategy for company clients.

Key performer on developing and implementing brand direction across all consumer touch points

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Ensures all creative work is results oriented, and champions the test-and-learn approach in creative development

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Determines optimal organizational structure for creative team and use of both in-house and outside resources to meet

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creative services needs with highest quality and efficiency.

Manages relationships and use of outside resources, such as print vendors, contractors, photographers, production

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resources.

Champions new approaches to solving client project challenges

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ECLIPSE MEDIA GROUP (continued)

Key clients & project wins:

• Adventure Boat & Mfg Company: produced a product video, working with president on development; wrote script,

directed talent and crew, oversaw editing and creation of animations for the project.

• Americal: B to B produced video “Pressmans Tank”; directed the talent, crew, created graphics; edited video.

• Lake Barrington Water Sports Center: produced a B to C dive resort video; worked with corporate executives to

develop concept; wrote script, managed creative talent and crew; operated undewater camera; created shoot logs, chose

and edited footage, created visual graphics, as well as inserted audio.

• Circle M Day Camp: B to C day camp video for water sport training; collaborated with director and president to develop

concept; wrote script; directed 40 individuals including children actors and crew in and out of the water; directed shoot,

edited and created all computer graphics; inserted voice over audio; aqcquired music and inserted it.

• Yellow Book USA: created in-house motivational and training video; worked directly with VP of new markets to create a

serries of five short segments to show at their kick off meeting for entering into the Chicago market from existing footage.

Edited footage, inserted audio and created graphics. Filmed the kick off meeting and edited in the footage created with

graphics and audio.

• Neutrogena/Johnson & Johnson: contracted by local marketing director to film product launch into Walgreens,

introducing Walgreen employees to new product displays and line of cosmetics.

• Resurection Medical Center: interfaced with media department in the completion of four video projects (three for

consumers and one for in-house). Directed talent and crew, performed editing, created graphics and inserted audio.

Received Telly Award in 1997 for production.

• Conferon: created an in-house motivation video; edited existing footage; created graphics and inserted audio.

• Al Lucard Studios: working with principals to film and document their work at Six Flags Great America Fright Fest.

Edited various pieces of footage to showcase their SFX work; created graphics and inserted audio.

• Sister Soleil: contracted by Schizoid Twin Productions to operate cameras, sound engineering, and lighting on a live

concert performance with interviews; edited the music video and promotional video for the band.

Hoffman Homes: filmed in-house awards banquet; provided video editing, created graphics, animation; acquired

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and inserted audio.

Baja Beach Club: created a B to C video to showcase use of the club for private parties; filmed video; logged and

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selected footage; edited video, created graphics and inserted audio.

Catered Productions: created a B to C video showcasing company’s catering to the consumer market-place.

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Motorola: produced an in-house video for use in computer presentations.

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Voyhaz Catering: created a B to B video showcasing company’s catering to the corporate market-place.

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Glentronics, Inc.: produced a training video for Lowes, Home Depot, and Ace Hardware. Received the Telly

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Award and Videographers Award in 2002 for production.

• Zydeco Studios: produced several marketing and trade show videos showcsing the use of their product, as well as

still photography. Primary delivery was web based.

• Compact Disc Corporation: produced a web based graphics and audio only video for one of their clients with

Adobe Affter Effects.

GARAGE PICTURES, Buffalo Grove, IL 2001-2005

Independent feature film Production Company.

Production Manager

• Edited feature film shot on 16mm in a Media 100i environment, creating all graphics, animation, and SFX; film was

in distribution domestically thru Lions Gate and internationally thru Echelon Entertainment.

• Interfaced with vendors, attorneys and financiers on the development of various feature film projects.

• Hired and trained creative staff and talent.

• Negotiated distribution rights on behalf of Garage pictures at the American Film market.

Additional projects included:

• Bytzh’s: produced a feature film, with company handling all creative, including camera, talent, editing, SFX editing,

animation editing, graphics and audio editing.

• When Thugs Cry: produced and directed a full-length feature film in distribution through Maverick Films and

Artisan Entertainment for domestic distribution and Echelon Entertainment for foreign distribution.

ADDITIONAL EXPERIENCE

Produced, directed, wrote, and edited film and video in distribution and not yet in distribution include: The Last Ride,

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Project Englewood, Greasy Spoon’s, When Thugs Cry, and Year One.

Provided underwater camera support for Fox network’s After Breakfast and ABC/Chicago news.

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Served as Store Manager for a major 25,000 sq. ft. audio/visual retailer, managing 40+ employees, generating over $50-

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$75 million in annual sales.

EDUCATION

Bachelor of Science in Business Administration, concentration: Marketing/Advertising - Roosevelt University, Chicago, IL

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Media Buying Boot Camp, The Media Buying Academy

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Multimedia Boot Camp, Mac University

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HD Cinematographers Workshop, Santa Fe Workshops

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ASSOCIATIONS & MEMBERSHIPS

American Marketing Association; Media Communications International Association; Independent Features Projects

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Chicago; ChiCPug, WEVA

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