Manager Account Executive
Resume:
Luanne Eubanks McAuliffe
Charlotte, NC 28226
*****@***.***
Media Power Advertising, Charlotte, NC - Associate Media Director, 2004-
2013
Specialized Media, Charlotte, NC - Senior TV Buyer, 2001-2004
Time Warner Cable, Charlotte, NC - Regional Account Executive, 1997-2001
Price McNabb Advertising, Charlotte, NC - Broadcast Buying Manager, 1994-
1997
Loeffler, Ketchum, Mountjoy, Charlotte, NC - Senior Media Planner/Buyer,
1992-1994
McFarland & Drier, Miami, FL - Senior Media Planner/Buyer
Forsyth & Connors Advertising, Ft. Lauderdale, FL - Senior Media
Planner/Buyer
Standard Advertising (in-house agency for Service Merchandise), Brentwood,
TN - Senior TV Buyer
William B. Tanner & Co, Memphis, TN - TV Buyer
Education - Christian Brothers College, Memphis, TN - BS, Business
Administration, 1985
Accounts handled most recently - Autobell, WBTV, SpeeDee Oil Change and
Tune-Up, Hamrick's Department Stores, Charlotte Mecklenburg Storm Water
Services, Regional Storm Water Partnership, Radio One, Cheerwine, Hair
Replacement Salon's and Pabst Blue Ribbon brand accounts.
Luanne's primary responsibility was to research, negotiate and maintain the
most targeted media schedules at the best price and provide follow through
to ensure that the clients receive what was negotiated. She also provided
direction to the media department personnel so that they can grow and learn
from her years of experience. She is also very well versed in client
interaction.
Accounts involved with and Luanne's level of responsibility -
Specialized Media- Senior TV Buyer- Wendy's- all (9 markets) TV annual
schedules' negotiation and maintenance as well as post buy analyses.
Time Warner Cable- Regional Account Executive-sold local cable advertising
to clients throughout the state of North Carolina in all Time Warner cable
markets. Accounts serviced included Subway, Burger King, Ingles
Supermarkets and Keffer Automotive Group.
Price McNabb- Broadcast Buying Manager - Responsible for five McDonald's
markets (quarterly negotiation, placement and maintenance for all TV and
radio schedules in addition to the post buy analyses). Supervision of media
planners/ buyers as they maintained their assigned markets.
Loeffler, Ketchum, Mountjoy - Senior Media Planner/Buyer- Responsible for
broadcast support for Duke Power, BB&T, assisted on NC Travel and Tourism
and handled some Business to Business accounts.
McFarland & Drier - Senior Media Planner/Buyer - Primarily responsible for
Carnival's Crystal Palace, a tourist destination in the Bahamas. Weekly
reactionary changes to the media schedules where necessary based on current
booking levels. Directly involved with the client and account service due
to the nature of this client.
Standard Advertising - Senior Media Planner/Buyer- Responsible for multiple
(8) markets' TV schedules for Service Merchandise and Mr. HOW, including
adherence to co-op guidelines.
William B. Tanner & Co.-Spot TV Buyer - Responsible for multiple (6)
markets TV schedules on a quarterly basis for a variety of agencies. Her
responsibility started with research and was maintained throughout the year
and concluded with the post buy analyses.
Personal information - Luanne was recently laid-off from Media Power
Advertising after 8 years. She is very anxious to rejoin the industry
where she has spent all of her professional career.
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