DARKO LUKETIC
Beachwood, Ohio *4122
********@*****.***
SUMMARY
Sales professional experienced in marketing to commercial, industrial, food, and nonprofit
industries. A self-motivated problem solver with the ability to work independently and as part of a
team. Driven to succeed, expertise includes:
•
• •
New Business Development Labor/Material Estimating
• •
Account Management Pricing
• •
Lead Generation Competitive Analysis
• •
Inside/Outside Sales Negotiating
• •
Cold Calling Sales Presentations
• •
Business Proposals Purchasing
Modern Builders Supply 2013 – 2014
Regional Commercial Sales Representative
Provided marketing support and direct sales of roofing solutions to building contractors in
Northeast Ohio.
• Re-introduced and sold company’s lesser known brands in a highly competitive market
with long established brands
• Built new relationships with targeted companies by an aggressive, hands-on approach,
extensive networking and frequent customer site visits
• Liaison between the VP Operations, the VP Sales, and branch managers to coordinate
new customer pricing, credit approval, and delivery
• Collaborated with Manufacturing Representatives to create new business opportunities
• Provided support, training, and leads to territory sales managers
Consultant/Project Manager 2011 – 2012
• Consulted with roofing contractors on improving their sales and marketing techniques
• Assisted building supply company in expanding a new territory through lead generation for
sales force
• Sourced and interviewed candidates to staff a new sales office for expanding company
A&J Global Foods 2008 – 2011
New Account Manager
Assisted start up Food Company involved with brokering overstocks and closeouts.
• Closed 33% of all sales for the company in the first year with an average profit margin of
40%
• Identified and developed a new niche market with non-profits that resulted in a 15%
increase in revenue for the company after one year
• Sourced suppliers and negotiated pricing to meet customer needs
• Negotiated pricing with carriers to provide customers with reliable deliveries while
maintaining profit margins
Darko Luketic page -2-
The Beck Company 1996 – 2008
Sales Representative
Developed new leads with Fortune 500 and Manufacturing companies, Hospitals, Schools and
Commercial Builders.
• Marketed to Fortune 500 companies and developed niche markets in the manufacturing
sector, selling at a 35% profit margin
• Increased sales volume by 25%
• Managed account relationships and insured excellent customer service
• Performed inspections, evaluated, and made recommendations on scope of work
• Created estimates, negotiated terms, ordered materials and scheduled work
Arrow Uniform Rental Co. 1991 – 1996
Sales Representative
Sold uniform rental contracts, mainly through cold calling, to industrial and commercial
companies.
• Sold, on average, 75 new contracts a year
• Consistently sold one or more accounts per week for the first 2 years
Domestic Uniform and Linen Company 1984 – 1991
Sales Representative (1987 – 1991)
Identified, sold to, and managed long-term contracts with new customers.
• Generated $1.3 million in new sales to industrial and commercial accounts within 2 years
• Consistently achieved “top 10” status in new account sales
• Changed focus from linen rental to higher margin uniform rental sales
Route Sales (1984 – 1987)
• Ranked in the top 20% in overall route performance
EDUCATION
B.A., Business Administration, Baldwin Wallace College, 1983
Sandler Selling Systems
TECHNICAL PROFICIENCIES
Microsoft Word, Excel, Outlook; ACT, SalesForce, Internet Research
ADDITIONAL EXPERIENCE
Head Varsity Coach, Boys’ Soccer, Fuchs Mizrachi High School 2010 – 2013
Head Varsity Coach, Boys’ Soccer, Villa Angela/St. Josephs High School 2000 – 2004
Assistant Varsity Coach, Boys’ Soccer, Holy Name High School 1996 – 1997