Sales Manager

SOUMINA THONGVILU

**** **** ***** ***, *********, CA 92057 • 619-***-**** • *******@*******.***

OBJECTIVE: A position that will enable me to use my strong organizational, analytical and communication skills

CAREER STATEMENT: Efficient and detail oriented professional, skilled in analyzing data, report writing, financial

management, marketing and copywriting. Goal-oriented team builder delivering precise execution and

accountability. Highly organized individual with strong administrative ability, experienced in supporting Executive

Management. Confident and practiced communicator well versed as a leader in all levels of administration,

successful in overcoming challenges and maintaining confidentiality. Get along well with others, a great team

member equally adept at working confidently and successfully alone.

EXPERIENCE:

Microsoft Pty Ltd – Sydney, Australia

August 2008 – September 2010

CATEGORY MARKETING MANAGER

• Employed as a Contractor, responsible for the development and execution of marketing promotional plans to

achieve revenue profitability and market share goals for Xbox 360 legacy titles and Games for Windows portfolio

• Achieved 223% of product range budget and received an Outstanding Performance Award in 2010

• Product Sell Sheet creation, including compilation of copy and creative design input

• Responsible for reviewing all packaging for entire suite of Xbox products (software and hardware), ensuring that

details and localization of content is accurate E.g. Ratings, available features

• Product forecasting and sales analysis for Xbox 360 legacy titles and Games for Windows portfolio

Human Potential Consulting Pty Ltd – Sydney, Australia

September 2006 – August 2008

PRODUCT & COMMUNICATIONS MANAGER

• Product planning, marketing and execution ensuring the product and marketing efforts supports the company's

overall strategy and goals

• Sole responsibility for all facets of the product, whilst also undertaking System Administrator function. Product

development, software testing and enhancement, optimizing in line with system requirements.

• Preparation of market positioning strategy, including development of pricing strategies, and development of

sales tools/training

• Supplier relationship management E.g. Commission negotiations and execution of Broker Agreements

• Research, recommendation, implementation and management of advertising and promotional opportunities for

three separate company entities

• End to end management of marketing activities E.g. Exhibitions, print advertising, website content

• Development of content for all required marketing collateral, including review and revision of written material

submitted by fellow staff members

• Creation of Budgets/Cost Control Plans and ensuring adherence to these for efficient use of resources.

Conducting post campaign analysis to measure and ensure ROI

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Lyreco/National1 Pty Ltd – Sydney, Australia

May 2005 – May 2006

PRODUCT MANAGER

• Management of five key catalogue sections that collectively made up a portfolio containing over 1,490 skus,

contributing circa $36M (34%) to overall catalogue sales

• Management of all facets of the business relationship with 44 suppliers

• Negotiations resulting in favorable outcomes for 2006 Supplier Distribution Agreements, Payment Terms,

Catalog Contributions, Marketing Funding & Rebate Schemes

• Negotiation of product buy prices and setting RRPs to maximize sales potential & business profitability

• Comprehensive analysis/review of existing product range to determine the final product mix featured in the

2006 Catalogue

• Instructing Replenishment Team on stock orders/holdings. Stock forecasting for promotional programs and new

products

• Ongoing sales and inventory analysis to determine opportunities for promotional activities

• Responsibility for a Marketing Assistant, who reported directly to me

Henry Schein Regional Pty Ltd – Sydney, Australia

March 2003 – May 2005

PRODUCT MANAGER & CUSTOMER RELATIONSHIP MANAGER

• Maintenance and development of the business relationship with five key suppliers, the most notable of which

was Oral-B, to ensure that all parties are benefiting from the partnership.

• Management of all facets of introducing new suppliers and products. This included setting up contractual

distribution agreements, negotiation of product pricing and gross profit margins

• Providing directive on a National Level to the Sales, Customer Service and Purchasing Teams

Responsibility for all inventories, including purchasing decisions. Monitoring inventory levels to identify

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problematic areas and initiating National Direct Marketing campaigns in conjunction with wholesalers to resolve

stock issues and achieve mutually beneficial goals.

Ongoing analysis and reporting, detailing performance of promotional activities and sales results

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Creation of advertising and telemarketing campaigns, as well as development of all in-house promotional

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material (Eg. flyers, monthly catalogue, website content)

Product Testing - gauging the viability of a product through creation of surveys for telemarketers and/or sales

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team to conduct in the market, and making recommendations based on analysis of survey results

Implementation and management of all facets of the company’s loyalty program

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Liaising with key suppliers to initiate incentives that will promote customer loyalty & increase spending

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Event Management - managing the end to end process of events at both the State and National level. Events

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included Industry Trade Shows & Exhibitions, Seminars, Company Dinners

MARKETING PROGRAMMES COORDINATOR

Henry Schein Regional Pty Ltd – Sydney, Australia

March 2002-March 2003

• Event Management

• Implementation and management of all facets of the company’s loyalty program

• Management of various gift with purchase promotional activities and competitions, including prize sourcing and

permit applications

• Writing copy on key events for publication in industry magazines

• Liaising with the Graphics Department to coordinate print jobs, and managing the distribution of key

promotional pieces to both customers and internal staff

• Coordinating telemarketing, fax campaigns and sales force activities such as end of year clearance special

promotions

• Maintenance of the national customer database and preparation of various sales analysis reports

SOUMINA THONGVILU Page 2 of 3

OFFICE MANAGER

Asher Consulting Pty Ltd (Land Surveyors) – Sydney, Australia

July 1998 - March 2002

• Managing an office with 18 employees, including supervision of a junior secretary

Providing comprehensive administrative support to 3 Company Directors

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Working alongside the Managing Director in the management of major housing projects

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Management of Payroll, Accounts Receivable, Accounts Payable and Invoicing (including but not limited to

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Superannuation, Monthly BAS, Group & Payroll Tax Calculations)

Reconciliation of monthly accounts utilizing QuickBooks and MYOB to generate Profit & Loss, and Balance Sheet

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reports

Maintenance and updating of computer software, including weekly backup of all company data

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EDUCATION:

University of Technology, Sydney - Bachelor of Business (Marketing & Advanced Advertising)

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SKILLS:

Typing speed 55wpm

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Strong proficiency with Microsoft Office

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Extensive copy writing and marketing promotions experience

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Familiarity with Financial Management software such as QuickBooks and MYOB

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Strong computer literacy. Able to quickly grasp understanding of programs & adopt new technology

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SOUMINA THONGVILU Page 3 of 3

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