Sales Account Executive
Resume:
James J Cerreta
Chicago, IL 60614
A long standing desire to work in the Printing/Packaging industry has
prompted me to forward you my resume. My outside sales experience
illustrates a consistent track record of dealing successfully with all
levels of decision-makers in the Printing, Packaging and Consumer Packaged
Goods industries. Responsibility for Multi-National Global Accounts,
Domestic Major Accounts along with locally owned Regional Businesses has
required the ability to interact with high-ranking corporate executives,
regional/plant management as well as small business owners. Selling Folding
Cartons, Labels, Corrugate, POP Signs/Displays, Printing Plates, Ink, Web
Handling Products and Printing Presses to the converter and end user or
Consumer Packaged Goods manufacturer has required an in-depth knowledge of
the various printing processes (Lithography, Gravure, Flexography and
Screen) as well as an understanding of the substrates/ materials used in
the Converting industry. A history of exceeding sales goals and quotas
demonstrates the capability to generate new business as well as grow an
existing account base. With a strong focus on selling value instead of
price, my consultative/value added sales approach has resulted in the
capacity to identify and focus on a prospect's operational inefficiencies
in order to provide the best solution for their need as well as a return on
the investment. Selling capital equipment, software and consumables to the
Converting and Consumer Packaged Goods industries has produced the aptitude
needed to succeed in a high tech challenging environment as well as the
ability to successfully handle multiple projects simultaneously. Working in
a highly competitive market has necessitated the development of effective
prospecting techniques. This need has resulted in the proficient
utilization of Contact Management/CRM software; internet based prospecting
web sites, industry trade association web sites and database management
software. Software programs and Internet resources such as ACT, FiIeMaker
Pro 10, ProPlus, OneSource, The MNI Manufacturer's Directories, Dunn and
Bradstreet's Harris Database, Selectory.com, FTA Member Site, SGIA Member
site, TLMI Member Site, MS Outlook, MS Power Point, MS Excel and MS Word
have all contributed to my history of successfully developing and growing
every territory that I have managed.
I am very enthusiastic about the possibility of joining your
organization and believe that I have a considerable wealth of natural
ability, experience and energy to offer. I am also open to relocation if
necessary.
Thank you for time and consideration of my background for a position
within your organization. You may contact me on my cell phone at (773)896-
7621. Thanks again and I look forward to speaking with you.
Sincerely,
James J. Cerreta
Enclosure; resume
James J Cerreta
2230 N Orchard Street Unit # 402
Chicago, IL 60614
**********@***.***
Objective A challenging high-end technical sales position within
an organization that recognizes enthusiasm, tenacity and a home bred
affinity for hard work.
Experience
RotoMetrics; March 2013 to the Present
Account manager- The principal objective of this position involves the
development of new business through the identification and advancement of
market opportunities with in the upper Midwest Region of the United States.
With a strong focus on the Tag and Label, Folding Carton and Flexible
Packaging industries responsibilities for this position include the sale of
Die Cutting Solutions or Rotary Dies, Flexible Dies, Magnetic Cylinders,
Print Cylinders and Anvil Rolls. This position requires the ability to
understand a client's converting process and equipment along with the
ability to identify opportunities to increase efficiency in these processes
through the use of RotoMetrics' products. A consultative value added
solution oriented sales approach along with effective prospecting practices
and a dedicated work effort has annual sales on track to exceed
$7,200,000.00. Since joining RotoMetrics sales of Rotary and Flexible Dies
have increased by $ 345,912.00 or 15%.
Menasha Packaging Company, LLC; July 2011 to February 2013
Account Manager- The primary focus of this position involved the generation
of new business through the identification, development and attainment of
target accounts. Responsibilities included the sale of Folding Cartons,
Labels, Point of Purchase Signs/Displays and Corrugate Shipping Containers.
Additionally this position entailed the ability to consult with potential
clients in order to develop effective retail merchandising solutions and
achieve increased brand awareness on shelf. Serving the Food, Household,
Personal Care, Pharmaceutical, Chemical, Retail and Consumer Packaged Goods
markets this position required a thorough understanding of a client's go to
market strategy, brand management objectives as well as the offset and
flexographic printing processes. A value added- solution oriented sales
approach along with the ability to work with cross functional teams has
resulted in the achievement of Corporate business development objectives
and the development of several key Target Accounts with in the Midwestern
region.
PRP Flexo; May 2010 to July 2011
Account Executive; The main focus of this position involved the generation
of new accounts and the development of market opportunities within the
Midwestern region of the United States. Responsibilities included the sale
of Flexographic Printing Plates, Pre-Press, Proofing, Prototyping, Color
Management and Brand Identification services to the Consumer Packaged
Goods, Narrow Web/ Tag & label, Corrugated, Point of Purchase Display,
Flexible Packaging and Folding Carton industries. A consultative, value
added, solution oriented sales approach combined with a dedicated,
effective prospecting effort has resulted in development and attainment of
multiple key CPG and Print/Package Manufacturing accounts with in the
region.
Environmental Inks and Coatings; March 2008- February 2009.
Account Executive, The primary responsibilities associated with this
position involved the sale of Flexographic, Rotary Screen and Letterpress
ink, Ink Dispensing Equipment as well as Ink Management Software. This
assignment was primarily a new business development role focusing on target
accounts within the Narrow Web / Tag and Label, Folding Carton, Corrugated
and Flexible Packaging industries. A consultative, value added, solution
oriented sales approach achieved $1,263,215.00 net sales volume.
BWF America; August 2006 to February 2008
Account Executive, The primary emphasis of this position involved the sale
of BWF air and liquid filtration media. A prerequisite of this position
entailed the ability to consult with clients in order to provide effective
solutions to their filtration requirements as well as satisfying EPA
regulated clean air emission standards. Due to a solution oriented, value
added sales approach net sales growth of 23% was achieved in 2006 and 11%
sales growth was achieved in 2007. The Midwestern region ranked # 2 of 12
in terms of new projects sent to the BWF laboratory.
Double E Company; August 2002 to March 2006
Account Manager, The main objective of this position involved the sale of
Double E Company's custom engineered web handling equipment. Serving the
Printing, Packaging, OEM, Converting, Corrugated, Extruded Film and Paper
Making industries this position required 50 % travel throughout Illinois,
Indiana and Michigan. Web Handling products are defined as Carbon Fiber,
Steel and Aluminum Core Shafts, Shaft less Core Chucks, Carbon Fiber Idle
Rollers, Web Tension, Video Inspection and Web Guiding Equipment. A
consultative, solution oriented, value added sales approach combined with
the ability to identify and resolve inefficiencies within a prospect's
manufacturing process has produced net sales of $891,272.73. This result
represents a sales increase of $124,906.82 or 16% growth.
Nor-Cote International; March 1999 to August 2002
Account Executive; The main thrust of this position involved the sale of
UV Screen Printing Ink, Ink dispensing equipment and Ink management
solutions. Serving the Tag & Label, Point of Purchase, Plastic Bottle,
Container, Membrane Switch, Loose Leaf Binding, Compact Disk and Flexible
Packaging industries, this position required 60% travel throughout New
England and New York State. Due to a value added solution selling
process, sales volume exceeded $2,235,000.00. This result represents a
sales increase of over $532,128.00 or 31% growth. Of the 14 regions in
North America the North East Ranked # 1 in total sales for 1999, 2000,
2001 and 2002.
Ko-Pack International; January 1997 to February 1999
Account Executive, The primary focus of this position involved the sale
of Ko-Pack UV-Rotary printing presses to the narrow web printing industry
(tag & label as well as flexible packaging converters). Working from
Boston, MA, this position required 100% travel throughout North America.
Represented Ko-Pack at all major print industry trade shows, in addition
oversaw all sales activity related to distributors/agents in Mexico. A
well-organized, dedicated work effort combined with a value added
solution sales approach has resulted in the ability to sell highly
technical capital equipment with costs exceeding $1,000,000.00.
Moore Business Forms & Systems Division; September 1993 to December 1996
Account Executive, Responsible for the sale of business forms, labels,
form/label processing equipment, direct mail and statement rendering
solutions. New business growth ranked 5th nationally, 2nd in the
Commercial Business division and 1st in the Eastern Region.
Copyline Corporation; November 1989 to January 1992
Account Executive, Responsible for the sale of Ricoh copiers and fax
machines.
Minnesota Vikings; May 1989, Invited to the spring/summer Mini Camp as an
Unrestricted Free Agent Tight End
Education
Springfield College, Springfield, MA
Business Management Major
Bachelor of Science Degree May 1988
Certifications
Fox Valley Technical College Appleton, WI
Basic Flexography, February 2011
Flexographic Technical Association, Bohemia, NY
FIRST Operator Certification Level 1, February 2011
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